gen paris presentation_alt-1
TRANSCRIPT
“Rethink your homepage inthe context of user-engagement”
Sybren Kooistra [Datajournalist annex ‘hacker’]Thijs Balder [Designer annex ‘hacker’]Hay Kranen [Programmer annex ‘hacker’]
AMSTERDAM – THE NETHERLANDS
How people consume the newsThree Major trends
Personalized
Social
MobileThe way YOU want the news(but) Via third parties
How people consume the newsThree Major trends
Personalized
Social
MobileNews through the interests of others(but again) Via third parties
How people consume the newsThree Major trends
Personalized
Social
MobileMobile firstPc second
It does not give you only that what you want to see
Instead the website gives you a little bit of everything, for everyone...
The all toofamiliar website
It is NOT personalized
It does not give you any insight into what your friends think about the news
All it tells you, is what has been read the most and we think you should read…
The all toofamiliar website
It has NO social elements
Even though more and more traffic comes via mobile phone and tablet, the website has not been designed with phone and tablet first in mind…
The all toofamiliar website
It is NOT mobile first
Volkskrant Feed
PersonalizedSocialMobile
Thank you @GEN 2013
Thank you Hackerzz