gemiusAdMonitor / Most popular and effective display ads

Download gemiusAdMonitor / Most popular and effective display ads

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gemiusAdMonitor is a periodic report made by Gemius.The data originates from the gemiusDirectEffect research service,which is the leading online advertisement monitoring system in the CEEregion. gemiusAdMonitor delivers rankingsof the most popular online ad formats and a wide range of indicators concerning display campaigns. Moreover, the report describes the advertising activity in such sectors of online market as:finance,telecommunications,and many more.

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<ul><li> 1. 01101010 00101 110101gemiusAdMonitor0101001001 Czech Republic, Hungary, Poland, Slovakia, Romania0101 00101101010101 001 0101 001010101Most popular and effective display ads010101 0100000101101 0101001010101 010 101010101001010101 01000101 01010101 001001Q4 2010</li></ul> <p> 2. /gemiusAdMonitor// About the research gemiusAdMonitor is a periodic report made by Gemius. The data originatesfrom the gemiusDirectEffect research service, which is the leading onlineadvertisement monitoring system in the CEE region*. gemiusAdMonitordelivers rankings of the most popular online ad formats and a wide rangeof indicators concerning display campaigns. Moreover, the report describesthe advertising activity in such sectors of online market as: finance,telecommunications, and many more. Full report covers: Most frequently used ad formats Average number of impressions per creative for given ad formats Average number of clicks per creative for given ad formats Average CTR for most often used ad formats Share of campaigns using specific ad formats Share of campaigns by sectors Share of ad impressions by sectors Share of clicks by sectors Average CTR for specific sectors Average number of ad impressions per campaign by specific sectors Average number of clicks per campaign by specific sectors Most often used ad formats by sectors*In Romania the reports are based on AdOcean adserver data 3. / gemiusAdMonitor // Share of campaigns using specific ad formats Hungary, Slovakia and Czech Republic Rectangle (300x300)50,2%Republic Czech Rectangle (480x300)36,7% Rectangle (300x250)33,1%Slovakia Rectangle (300x300) 89,3% Rectangle (200x200) 16,7% Rectangle (250x250)15,5% Rectangle (250x250)57,3%Hungary Billboard (728x90) 57,0% Banner (468x120)43,6% Double Billboard (750x200) 41,6%Poland Rectangle (300x250)19,6% Preroll15,8%Romania Rectangle (300x250) 66,5% Billboard (728x90)63,1%Skyscraper (160x600) 28,8% 0% 10% 20% 30% 40%50% 60% 70% 80% 90% 100% 4. / gemiusAdMonitor// CTR for 3 most popular ad formats Romania Average CTR 0,36%0,35% Leaderboard (728x90)0,34% Rectangle (300x250)0,31%Skyscraper (160x600)0,30% 0,32%0,34%0,36%0,38% 0,40% 5. / gemiusAdMonitor// CTR for 3 most popular ad formats Czech Republic Average CTR 0,21%0,12%Rectangle (300x300) Rectangle (480x300) 0,25% 0,15% Rectangle (300x250) 0,10% 0,12% 0,14%0,16%0,18% 0,20% 0,22% 0,24% 0,26% 6. / gemiusAdMonitor// CTR for 3 most popular ad formats SlovakiaAverage CTR 0,29% 0,23% Rectangle (300x300)Rectangle (468x300)0,55%0,26%Rectangle (250x250)0,10%0,20%0,30% 0,40%0,50% 0,60% 7. / gemiusAdMonitor// CTR for 3 most popular ad formats Hungary Average CTR 0,26%0,17%Billboard (728x90)0,11% Rectangle (250x250) 0,16% Banner (468x120)0,10%0,15% 0,20%0,25% 0,30% 8. / gemiusAdMonitor// CTR for 3 most popular ad formats PolandAverage CTR 0,38% 0,40%Double Billboard (750x200)0,31% Rectangle (300x250)0,30%Triple Billboard (750x300)0,10% 0,20%0,30%0,40% 0,50%0,60%0,70% 0,80% 9. /gemiusAdMonitor// Top ad formats by CTR Romania2,59%Romania 1,87% 1,57%0,00% 0,50% 1,00%1,50%2,00% 2,50% 3,00%Rectangle (500x600) Rectangle (200x200)Bar (950x50) 10. / gemiusAdMonitor// Top ad formats by CTR Czech Republic 1,99%Czech Republic 0,38%0,25% 0,00%0,50% 1,00% 1,50%2,00% 2,50% Rectangle (800x600)Halfpage (300x600)Rectangle (480x300) 11. / gemiusAdMonitor// Top ad formats by CTR - Slovakia 0,55%Slovakia0,32%0,26% 0,00% 0,10% 0,20%0,30% 0,40%0,50%0,60% Rectangle (468x300)Wideboard (960x200) Rectangle (250x250) 12. / gemiusAdMonitor// Top ad formats by CTR - Hungary2,22%Hungary0,96% 0,55%0,00%0,50%1,00%1,50% 2,00%2,50%Toplayer Rectangle (214x200)Rectangle (330x247) 13. / gemiusAdMonitor// Top ad formats by CTR - Poland3,65%Poland3,45%0,86% 0,00% 0,50% 1,00%1,50% 2,00% 2,50% 3,00% 3,50%4,00% PrerollToplayerScreening 14. / gemiusAdMonitor// Share of ad impressions by sector- Czech Republic Finance, Insurance, Brokerage Telecommunications Beverages and Alcohol Automotive27,0%Travel and Tourism Food Personal Care and Hygiene4,2% Pharmaceuticals8,8% Household Products24,0%Household Equipment, Furniture 11,4% And Decorations Computers and Audio Video Real Estate Other 15. / gemiusAdMonitor// Share of ad impressions by sector - Slovakia Finance, Insurance, Brokerage Leisure Time Computers and Audio Video 35,1% Automotive Food Household Products 4,4% 9,6%5,7% 7,5%Household Equipment, Furniture And Decorations Other 16. To purchase the report for any of the countries please contact:gemiusDirectEffect Product Manager Tamas Acs tamas.acs@gemius.comPhone: +36-20-543-3628Gemius SA Wooska 7 Street 02-675 Warsaw, PLwww.gemius.com01101010 00101 110101Press contact:International Marketing Director01010010010101 00101101010101 001Marta Klepka 0101 001010101010101 0100000101101marta.klepka@gemius.com 0101001010101 010 101010101001010101 01000101 0101 marketing@gemius.com0101 001001 </p>