geethanjalee 2013 proposal - sponsorship opportunities

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Page 1: Geethanjalee 2013 Proposal - Sponsorship Opportunities
Page 2: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 2

Project Profile 3

Background 4

Project Outline 6

Plan of Action 7

Sponsorship Opportunities 9

Recipients of Nanasara Scholarship 15

Choosing of Scholars 16

Contents

Page 3: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 3

Name : Geethanjalee 2013

Description : The Biggest Fundraising Musical Eve in the University Of Peradeniya

Date : 14th of August 2013

Time : 7.00 p.m.

Venue : Gymnasium, University of Peradeniya

Website : www.geethanjalee.com

Host : Science Students’ Union, University of Peradeniya

Expected Attendance : 6000 Objective : To raise funds for the Nanasara Scholarship Programme

Project Profile

Page 4: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 4

Project Background yes

The Faculty of Science

The Faculty of Science, University of

Peradeniya was established in 1962 with the

aim of providing a modern education of the

sciences to Sri Lankan youth. For almost 60

years, the faculty has been doing just that:

promoting the sciences and creating alumni

who have been leaders in the fields of

academia, business and research. Today over

1500 students undergo their education at this

esteemed establishment.

The Nanasara Scholarship Programme

The “Nanasara” scholarship was initiated by the Science Students Union (SSU) in the year

1993. It was originally a scholarship given by the senior batch to several students of the

junior batch. In the year 2012, the SSU decided to raise funds for a fixed deposit, and award

scholarships from the interest of the fund, thereby assuring the scholarship is awarded

without interruption. The SSU has inaugurated the “Nanasara” scholarship fund, with an

account at the Kandy City branch of the Bank of Ceylon.

Today, with a fund of more than Rs.300,000, we grant scholarships to five needy students

per batch with a monthly allowance of Rs.1500, for a period of ten months per year.

Project Background

Page 5: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 5

Geethanjalee

Geethanjalee was first held in 2009 as a show by the students of the Faculty Art Circle. The

stunning success of this programme encouraged the students to organize a larger event in

aid of the Nanasara Scholarship programme. That same year the first major Geethanjalee

show was held at the University Gymnasium.

After a lapse of one year, the second edition

was held at the same venue in 2011.

Featuring Kasun Kalhara and Amarasiri

Peiris, it drew massive crowds and was an

astounding success. Geethanjalee 2011 saw the

highest crowd participation at a concert at the

University of Peradeniya.

Our Objective

Our final aim is to award 10 scholarships per each batch, granting Rs. 2000 per month for

ten months per academic year. In order to reach this target, an amount of Rs. 5 million is

required. We expect to raise this amount within a period of five years. Several long term and

short term fund raising projects have been proposed in order to achieve this aim.

Geethanjalee is the main fund-raising initiative.

Page 6: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 6

Project Outline yes

Geethanjalee 2013 will be a first-of-its kind unplugged concert at the University of

Peradeniya. Featuring three of the most prominent artists in the local music scene; Aathama

Liyanage, Nirosha Virajini and Amarsisri Peiris, it will follow on the footsteps of the previous

Geethanjali concerts, but will leave a lasting legacy of its own as the premier entertainment

event held at the university.

The stage atmosphere will be calm and serene while the artists perform intermittently, and

the backstage will be reflective of the overall theme. This is bound to be a unique

experience for the audience.

Artists: Amarasiri Peiris

Aathma Liyanage

Nirosha Virajini

Compere: Indrasiri Suraweera

Backing Band: Shasthree(Unplugged)

Project Outline

Page 7: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 7

Plan of Action yes

Publicity

Geethanjalee will be publicized in several mediums. The organizers wish to gain mass media

partners who will publicize the event in visual and auditory mediums. A print media partner

will also be present. There would be pre-event as well as post-event coverage, ensuring the

highest visibility of the event and its partners. In addition social and media platforms will

also be utilized. The organizers will also employ Below-the-line forms of advertising. The

forms of publicity that is expected to utilized are as below

New and Social Media: A Facebook event page as well as a website

(www.geethanjalee.com) has been created. This will be utilized to promote the

event by the use of a teaser campaign to hike interest.

Poster Campaign: This will be conducted in two steps. First as a teaser campaign to

create interest within the university and the city of Kandy, then as a full scale

campaign. Posters will be posted within uni and in the city of Kandy, with two large

posters at Galaha Junction and at the University. We also hope to have several

cutouts within the university as well the kandy City limits.

Print Media: This will include advertisements as well as interviews and pictorials.

TV and Radio channels will be approached to air advertisements on the concert. We

plan to do this for a period of two months, during which time there would also be

several talk shows, interviews on the vent as well.

A T-Shirt has been printed specially for the vent, and this too will help create

interest.

A unique promotion campaign involving dramas will be undertaken within University

The Social Media pages and websites of the performing artistes will be utilized to

promote the vent.

Plan of Action

Page 8: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 8

Ticketing

There would be several ticketing outlets in the Kandy City limits

The committee would conduct a ticketing campaign within the university

Online ticket selling via websites such as TicketsLK.com

Ticketing promotion tours in the city of Kandy will also take place.

Tickets will be priced as follows

Rs.1500: first two rows. Total of hundred seats. Inclusive of dinner and special

Geethanjalee 2013 Memento. These tickets would be targeting past alumni of the

faculty of Science and other well-wishers.

Rs.1000: Rows 3 to 5. Total of two hundred seats, mostly aimed at staff members.

Rs.500: Total of 400 seats. Targeting the general public.

Rs. 200: Total of 1500 seats. This is mainly aimed at the students of the faculty of

Science.

Rs.40: Balcony area. A capacity of 4000. Aimed at the general student population.

Sounds and Lights

Sounds will be of the highest quality, suitable for a concert of this sort

Lighting will be soft and create a pleasant ambience.

Page 9: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 9

Sponsorship Opportunities yes

Geethanjalee 2013 will be witnessed by an expected audience of over 6000. Many of these

would be university students, while also members of academia and the general public can

also be expected in large numbers.

Title Value

Platinum Rs. 100,000

Gold Rs. 75,000

Silver Rs. 50,000

Bronze Rs. 25,000

Ticketing _

Sponsorship Opportunities

Title Value

Page 10: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 10

Platinum Sponsorship

In return of the sponsorship, the Platinum sponsor shall gain,

Recognition as the Platinum sponsor during visual, auditory and print media

communications

Company name/logo in mass media advertisements

Company name/logo on posters and other propaganda material

One advertisement on the back of the tickets (10,000 tickets will be printed)

Company name/logo in the official web site, Website link to sponsor’s website.

Company logo in social media pages

10 minutes of video advertising during the event

Pre event video presentations

Company logo will be displayed on the main banner

Company name/logo will be displayed on the souvenir presented to the artists and prominent guests

Unlimited number of banners at the event

Rights to the distribution of company propaganda material

Company stall at event premises

There shall only be one Platinum Sponsor

Page 11: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 11

Gold Sponsorship

In return of the sponsorship, the Gold sponsor shall gain,

Recognition as the Gold sponsor during visual, auditory and print media

communications

Company name/logo in mass media advertisements

Company name/logo on posters and other propaganda material

One advertisement on the back of the tickets (10,000 tickets will be printed)

Company name/logo in the official web site, Website link to sponsor’s website.

Company logo in social media pages

3 minutes of video advertising during the event

Company logo will be displayed on the main banner

Unlimited number of banners at the event

Rights to the distribution of company propaganda material

Company stall at event premises

The organizers reserve the right to obtain two Gold Sponsorships, with the mutual agreement and prior consent of the relevant sponsoring parties.

Page 12: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 12

Silver Sponsorship

In return of the sponsorship, the Silver sponsor shall gain,

Recognition as the Silver sponsor during visual, auditory and print media communications

Company name/logo in mass media advertisements

Company name/logo on posters and other propaganda material

One advertisement on the back of the tickets (10,000 tickets will be printed)

Company name/logo in the official web site, Website link to sponsor’s website.

Company logo in social media pages

Company logo will be displayed on the main banner

5 banners at the event

Rights to the distribution of company propaganda material

The organizers reserve the right to obtain three Silver Sponsorships, with the mutual agreement and prior consent of the relevant sponsoring parties.

Page 13: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 13

Bronze Sponsorship

In return of the sponsorship, the Bronze sponsor shall gain,

Recognition as the Bronze sponsor during visual, auditory and print media communications

Company name/logo in mass media advertisements

Company name/logo on posters and other propaganda material

One advertisement on the back of the tickets (10,000 tickets will be printed)

Company name/logo in the official web site, Website link to sponsor’s website.

Company logo in social media pages

Company logo will be displayed on the main banner

3 banners at the event

Rights to the distribution of company propaganda material

The organizers reserve the right to obtain four Bronze Sponsorships, with the mutual agreement and prior consent of the relevant sponsoring parties.

Page 14: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 14

Ticketing Sponsor

Recognition as Official Ticketing Sponsor

Display of logo on Visual and Print media advertisements

Display of logo as Official Sponsor on all posters and other propaganda

material

Display of logo on the back of the ticket

3 banners at the event

Rights to the distribution of propaganda material at the event

All details mentioned above are negotiable at your request

In addition the organizers are open to custom built mutual sponsorship packages that suit

your organization

Page 15: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 15

Recipients of Nanasara Scholarship ys

Name Reg. No NIC No. Address TP No Scholar Since

B.M.I. Sameera

S/10/637 892960240V Sanasa idiripita Niwasa,Vichikuliya, Vikaveratiya

0715385264 2011

K.T. Rochana S/10/662 903214155V No.243,Panadura para,Horana

0713369034 2011

H.J.M.A Jeewantha

S/08/369 892564639V 416, Maholawa, Bopitiya

0719356586 2009

Y.T. Kariyawasam

S/10/398 913112539V Kebellahena,Haltota, Bandaragama

0716258858 2011

O.P.S Dilshani S/09/215 888133232V 1st Mile Post, Siyabalagaswila, Ruhunu Ridiyagama, Ambalanthota

0713152861 2010

H.U.R.N. Sudarshana

S/10/520 891523823V Nanawatta, Nakkawatta

0711257327 2011

J.M.S.D.K Jayathunga

S/09/631 891610599V Atampola, Ihalagama, Horombawa

0719500778 2010

Recipients of Nanasara Scholarship

Page 16: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 16

Choosing of Scholars yes

Under this program 10 scholarships will be awarded for each batch, granting Rs 1500 per

each month and ten months per academic year. Until the fund reaches to the sufficient

amount of money for this, number of scholarships and the amount of money for a

scholarship can be decided according to the fund at that time.

Scholarship will be awarded only for students who are in 1st 2nd and 3rd years of particular

academic year.

Students are eligible to apply for “Nanasara” scholarship if,

1. they do not receive the Mahapola or Bursary scholarship

2. the annual income is less than 200,000

3. their siblings are still studying and

4. they have satisfactory academic performances

for 1st year students :- O/L s and A/L s

for 2nd year students :- 1st year

for 3rd year students :- 1st year and 2nd year

Choosing of Scholars

Page 17: Geethanjalee 2013 Proposal - Sponsorship Opportunities

Geethanjalee | www.geethanjalee.com 17

For further details contact

Asanka Kumara 0712913355

Danushka Somarathna 0713039599

Chamal Chamikara 0775205626

Thank You for your time and consideration,

………………………………… ………………………………… …………………………………

Prof. A.A.I.Perera S.A Abesundara B.A.P.C.Chamikara

Senior Treasurer President Chairperson

Science Students’ Union Science Students’ Union Geethanjalee 2013

Faculty of Science Faculty of Science Faculty of Science

University of Peradeniya University of Peradeniya University of Peradeniya