SOCIAL OR ANTI-SOCIAL MEDIA?

BY BOB WATTSSOCIAL MEDIA CONSULTANT

AND POWER USER

Disc la imer : This presentat ion i s the personal op in ion of the author and does not represent the pos i t ion o f any o f the

organ izat ions for which he works or vo lunteers .

Geeks v. The People

Geeks v. The People

Geeks v. The People

Geeks v. The People

Developers

Engineers

Managers

Lawyers

Geeks v. The People

Everett Rogers’ Bell Curve

Geeks v. The People

Promoted Tweets, at the top of the search, blocking results (esp. annoying while live tweeting an event)

Innovations!

Platform that ate all your other Google tools

Now old girlfriends know everything you’re doing

Geeks v. The People

Life in the Cloud

Where is my stuff, Who’s got it, andWhat are they doing with it?

Geeks v. The People

My targeted Facebook Ads:

- Democratic Party

- Jewish daily news mag

- A shooting game!

Which one would I want?

(Already using it or don’t want it.)

Geeks v. The People

“Digg's v4 release on August 25, 2010, was marred by site-wide bugs and glitches. Digg users reacted with hostile verbal opposition…”

- Wikipedia article on Digg

Geeks v. The People

Facebook Plummets; Google+ Strong in American Customer Satisfaction IndexLinkedIn, Pinterest, Twitter.com Disappoint; FoxNews.com Increases Lead Among News Sites 

Press Release July 2012

State Department internal network

Geeks v. The People

Closing the Gulf between Geeks and My Mom(page in Progress)

Better user testing Different funding models Better interoperability of platforms More transparent, plain-language privacy policies

and settings

Geeks v. The People

About the speaker: Bob Watts, Annandale, VA Retired 2010 from U.S. State Department Foreign Service, in last F FS position Chief of Division of Office of eDiplomacy managing ternal social media. State Department internal social media.

Currently consultant on social media outreach and training, Information Resources Management Bureau Social Media Mgr.

Manage @eDipAtState Twitter account, promote external awareness of eDiplomacy.

Current Director of New Media, 20 K member int’l Federation of Jewish Men’s ClubsWebmaster, Seaboard Region of Federation of Jewish Men’s Clubs

Presented at SXSW Interactive 2012 “Building a Jewish Presence on Social Media”

Contact Twitter @rmwatts

e-mail: bob@wattses.org