geekend 1 04 10 m francis
TRANSCRIPT
Geekend: November 5, 2010
Mirror, Mirror: The Social Media Reality Check
Margaret Francis
VP Product, Lithium Technologies
@margaretfrancis
#smm #lithiumtech
Mirror, Mirror: The Social Media Reality CheckSocial Media can provide an inspiring (and sometimes painful) picture of real world consumer perceptions. Did the customers you targeted in your last campaign really hear your marketing messages? Did they understand them? Are your competitors really who you think they are? And why do customers love (or hate) your product, anyway? Learn how to use free and paid social media intelligence tools that provide real time social media intelligence to calibrate marketing programs and improve customer connections.
The world is changing
The world is changing
(do I need to tell you this?)
Hypocrisy
EverydayHypocrisy
Authenticity
Various Social Media Discovery/ Analysis Apps
Free Stuff Klout*TwitalyzerFacebook InsightsSocial MentionGoogle Alerts LinkedInWordCloudGoogle Alerts Compete*
*Paid Versions
Paid Stuff Lithium Social Media Monitoring (Scout Labs)SysomosRadian6Techrigy/ SM2Crimson Hexagon
Icerocket Brands Eye Effyis Collective Intellect Backtype Technorati Pidgin Technologies Facebook Social Mention Now Metrix Monitter Spiral16 Linkfluence New Media Strategies JD Power Sysomos Crimson Hexagon Visible Measures Bivings Group CustomScoop Betaworks TweetBeep Attentio Raven Who's Talkin Hubspot Collecta Sensidea Conversition Biz360 Inc. Synthesio YackTrack Brandwatch Sports Media Challenge Crowd Favorite
e-CBD Echometrix BuzzNumbers CustomScoop Overtone DNA13 CoTweet Xerocity Design Group Flaptor Frank Westphal OneRiot Inuda Innovations The Search Monitor Twitter Analyzer Converseon PR Newswire Cision Emerge Technology Group Viralheat RepuMetrix Samepoint Glam Media Buzzient BuzzLogic Dow Jones eCairn Attensity Vocus, Inc. Digimind MyFrontSteps Onalytica Market Sentinel Reputation Defender ReputationHQ Macranet
Moreover Technologies uberVU Inifinimedia Networked Insights StreamWall Cierzo Development S.L Infegy BuzzStream Web Analytics Demystified iMooty SocialMetrix Expert System White Noise Inc. Nielsen Medimix Mindlab Solutions GmbH Klout MediaMiser Iterasi ListenLogic mReplay TipTop Technologies TraceBuzz ThoughtBuzz JamIQ SWIX Ascent Labs, Inc. MediaBadger Insttant Tweetlytics Overdrive Interactive Statsit Asterisq Kaleidico Bantam Networks
Tinval Sistemes S.L. Clipit News Social Agency Inc Looxii RightNow Syncapse Corp Cymfony Whitevector Integrasco AS Topsy Labs New Music Labs BV JitterJam Techrigy BuzzGain Landau Media PeopleBrowsr Buzzcapture B.V. Patch6 AB Noteca Simpleweb Ltd. Socialware New Communication Cyveillance Revinate BrandMetric Jive Software Loudpixel Cognita AG Social Report Sprinklr Brandtology Sprout Social
Other Apps / Analysis Tools
Metrics • # Video Views• % YouTube Favorites• % YouTube channel subscribers• % YouTube Video Plays• # of YouTube Channel Comments• # of YouTube video reviews • # slideshare views• # delicious bookmarks• # diggs• # of Blog Mentions• # of Forum mentions• # of Facebook mentions• # of Twitter mentions • # @mentions• # of reviews mentions • # of comments• Positive : Negative Mentions for any channel• # Twitter followers• Twitter Follower-Rate• # reviews• # stars in reviews• Thread size• Unique contributors• Unique commenters
• # Facebook fan pages• # Facebook fans • Facebook Fan Rate• Facebook Likes• Email Open Rate• Email Click Rate• Email Forward rate• Email opt-out rate • # of Email subscribers• # of SMS subscribers • Clicks/ CTR• Impressions• Traffic• Reach• Registration• Opt-in• Page views• Visit/session length (% site visits > 60 secs)• Click path analysis• Eye tracking studies • #/% Downloads• Changes in SERP results/ rankings• Earned/ Owned traffic • Inbound links
Inspiration
Eliminate hypocrisyBe authentic
Admit inspiration
Thanks for listening. Margaret Francis
VP Product, Lithium Technologies
@margaretfrancis
#smm #lithiumtech