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HOW TO:BUILD & SUSTAIN A STRONG GEW CAMPAIGN

Buke CuhadarVice President, Global Entrepreneurship Network

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ABOUT GENA Snapshot

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The Global Entrepreneurship Network (GEN) is a year-round platform of programs and initiatives created by the communities that celebrate Global Entrepreneurship Week each November.

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164 countries37,862 events

17,018 partners

Powered by the Ewing Marion Kauffman

Foundation

Inspires to engage in entrepreneurial activity

Connects to potential collaborators, mentors &

investors

CELEBRATE

Building & strengthening entrepreneurship

ecosystems

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THE GEN UNIVERSE & PLANETS

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LEVERAGE THE GECPARTNERSHIP OPPORTUNITIES

Bill Aulet of the Martin Trust Center for MIT Entrepreneurship, speaker at GEC Medellin in 2016

ROLES & RESPONSIBILITIESHosts & Advisory Boards

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Running a successful GEW and reaching the maximum numbers of Partners, Activities & Participants by:

• Catalyzing & Strengthening• Creating and running an Advisory Board• Fundraising• Championing the brand• Showcasing GEN programs & networks• Implementing GEW themes• Managing the country website• Creating content for media & social media• Measuring impact & collecting impact stories• Reporting to GEN Global• Connecting through GEN Global Slack• Building and leading a delegation to GEC

RESPONSIBILITIES OF GEW HOSTS

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CATALYZING & STRENGTHENING

…A strong Advisory Board not limited to your current network in terms

of geographic and constituency coverage

…The best “bottom-up” startup communities

…National & local governments for their

participation

…The support capacity of the GEN Global Partners, GEN Universe programs and associated brands

…The value of having a permanent GEN board in terms of linking GEW more effectively to year-round

programming & policy advocacy

…Representatives from GEW Global on the board

…Entrepreneurs from your country as connectors & role models

…Cool trends to introduce new players & programs

Leveraging… Building… Engaging…

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• Neutral Platform for Cooperation• Builds Trust• Sustainability and Quality • Budget and Leverage

ADVISORY BOARDS

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• GEW MoU requirement • Sent after GEW• Number of events / activities / competitions• Number of partners• Number of participants (online and offline)• Resources used• What value does the GEW brand bring?• Used in annual GEN Impact Report & Compass Awards

REPORTING: GEW HOST SURVEY

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ABOUT GEC JOHANNESBURG: MARCH 2017

METRICSHost Feedback

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Low Impact

HighImpact

Helped attract sponsors and

financial support

Influence new policies to support

entrepreneurs

Strengthen political support for

entrepreneurs

Helped attract media coverage

Improve media perception of

entrepreneurship

Provide new and useful contacts

Increased awareness of host organizations

GEW IMPACT IN COUNTRIES

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GEOGRAPHIC REACH IN COUNTRY

National partners in all parts of the country

68% 17% Regional partners some parts of the country

15% Local partners in one city

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POLITICAL LEADERS

José Eduardo dos Santos

George KvirikashviliDr. Ulisses Correia e Silva

Marcelo Rebelo de Sousa

Luis Guillermo Solís

• 69% of Countries

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THEMESHost Feedback

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YOUTH WOMEN INVESTORS CITIES SCALE UPS

66 45 21 16 1736 48 35 30 3809 22 38 29 3040 36 56 76 65

*number of countries, out of 151 total

Great Participation

Moderate Participation

Low Participation

Did Not Participate

GEW THEMES

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Great Participation

Moderate Participation

Low Participation

Did Not Participate

GLOBAL PICKSStartup Open 11 13 10 107Creative Business Cup 21 16 05 100Future Agro 09 12 10 111Get in the Ring 20 07 19 94Global Entrepreneurship Index 14 22 24 80Startup Weekend 24 23 14 821776 Challenge Cup 02 03 08 122Cleantech Open Global Ideas 07 05 09 117EO24 00 02 07 125DECA Ideas Challenge 04 06 19 108CharityBuzz 00 02 10 123

*number of countries, out of 151 total

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BRANDINGChampion The Compass

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HOST RESOURCESWebsites, Guides, Reports, MoUs, & Slack

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GENGLOBAL.ORG

Content:• Case Studies & Profiles

oShowcase a GEW event or local organizationoFeature new entrepreneurs o Increase your GEW profile!

• Channelsogenglobal.org blogs & press releasesoSocial media GEW Host Guide

GEN Impact ReportResourcesGEW MoU

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TWITTER

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INSTAGRAM @genhq

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REMEMBER HASHTAGS & TAGS

#GEW2017#GEC2017

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OTHER SOCIAL MEDIA

YouTubewww.youtube.com/unleashingideas

Flickrwww.flickr.com/unleashingideas

LinkedInLog in to LinkedIn & search for Global Entrepreneurship Week in ‘Groups’.

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GEN GLOBAL SLACK: FAQ• What is Slack? • GEN Global Slack will be the primary channel for internal communications

with GEN Global. It offers you a private, invitation-only link to the main contacts for our network in each nation – _and to the global staff in Washington, D.C.

• How do I sign up for Slack? • You will be invited as a Multi-Channel Guest to Slack by the GEN Global

team. Please use the link to sign up and sign in to Slack or go to https://genglobal.slack.com/

• What can I do on Slack as a multi-channel guest? As a Multi-Channel Guest you can access a set of channels defined by the GEN Global team. GEN Global uses these channels to loop other GEN members into appropriate conversations.

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GEN GLOBAL SLACK: CHANNELS

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GEN GLOBAL SLACK: CHANNELS

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GEN GLOBAL SLACK: CHANNELS

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GEN GLOBAL SLACK: BENEFITS

• centralized team communications• searchable content from one search box• quick and easy file sharing • private messages and groups• accessible anywhere from your desktop, laptop or mobile

device through the Slack app.

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CONTACT

Ingrid Vanderveldt, founder of the Dell Center for Entrepreneurs, speaker at GEC Moscow in 2014

SAVE THE DATEUpcoming Events

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SAVE THE DATES2017• GEC+ Bangkok Bangkok, Thailand | July 6 - 9, 2017• Global Entrepreneurship Week 2017 | November 13 - 19, 2017• Startup Nations Summit 2017 Tallinn, Estonia | November 17 - 192018• Global Entrepreneurship Congress Istanbul, Turkey | April 16 -19• Global Entrepreneurship Week 2018 | November 12 - 182019• Global Entrepreneurship Week 2019|November 11 - 17

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The Global Entrepreneurship Congress is part of theGLOBAL ENTREPRENEURSHIP NETWORK

g e n g l o b a l . o r g