14 GDUSA

50TH ANNIVERSARY SURVEY

SEE MORE 50TH ANNIVERSARY RESULTS AT

www.gdusa.com/anniversary

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GDUSA 15

To observe our 50th anniversary of publishing,we presented selected results all year of amassive poll about who designers respect andwhat they admire.

HERE IS A FINAL LOOK AT SEVERAL OF THE KEY FINDINGS >

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MOST INFLUENTIAL DESIGNERS OF THE PAST 50 YEARS?

1. MILTON GLASER

2. PAUL RAND

3. SAUL BASS

4. HERB LUBALIN

5. MASSIMO VIGNELLI

6. DAVID CARSON

7. PETER SAVILLE

8. PAULA SCHER

9. STEFAN SAGMEISTER

10. LOU DORFSMAN

11. WALTER LANDOR

12. SEYMOUR CHWAST

13. JAN TSCHICHOLD

14. IVAN CHERMAYEFF

15. SUSAN KARE

FAVORITE DESIGN PROJECT OF THE PAST 50 YEARS?

1. I ‘HEART’ NY (MILTON GLASER)

2. NYC SUBWAY MAP

(MASSIMO VIGNELLI)

3. ESQUIRE ANDY WARHOL SOUP

CAN COVER (GEORGE LOIS)

4. IBM (EYE, BEE, M) POSTER

(PAUL RAND)

5. ORIGINAL APPLE MACINTOSH

ICONS (SUSAN KARE)

6. 1984 APPLE MACINTOSH

SUPER BOWL COMMERCIAL

(CHIAT/DAY)

7. COLORS MAGAZINE

(TIBOR KALMAN)

8. VOLKSWAGEN BEETLE

1960S CAMPAIGN

(DDB, HELMUT KRONE)

9. ABBEY ROAD ALBUM COVER

(IAN MACMILLAN)

10. US DEPARTMENT OF

TRANSPORTATION SYMBOLS

(ROGER COOK, DAN SHANOSKY)

11. DYLAN POSTER

(MILTON GLASER)

12 SAUL BASS MOVIE POSTERS

13. ROLLING STONE MAGAZINE

(FRED WOODWARD)

14 AIGA DETROIT LECTURE

POSTER (STEFAN SAGMEISTER)

15. 1984 LA OLYMPICS SIGNAGE

(SUSSMAN PREZJA)

16 CSA ARCHIVE CATALOG

COVER OF STOCK ART

(CHARLES S. ANDERSON)

17. RAY GUN MAGAZINE

(DAVID CARSON)

18. HELVETICA TYPE DESIGN

(EDOUARD HOFFMANN,

MAX MIEDINGER)

19. PUBLIC THEATER POSTER

SERIES (PAULA SCHER)

20. OBAMA HOPE POSTER

(SHEPARD FAIREY)16 GDUSA

50TH ANNIVERSARY SURVEY

Milton GlaserMOST INFLUENTIALDESIGNER OF THE PAST 50 YEARS

1. DYLAN (MILT GLASER)

2. OBAMA HOPE (SHEPARD FAIREY)

3. IBM (EYE, BEE, M) (PAUL RAND)

4. ANATOMY OF A MURDER

(SAUL BASS)

5. THREE PENNY OPERA (PAUL DAVIS)

6. BRING IN ’DA NOISE (PAULA SCHER)

7. ALVIN AILEY (STEFF GEISSBUHLER)

8. KNOLL FURNITURE HOT SEAT

(WOODY PIRTLE)

9. VIETNAM ANTIWAR POSTER

(SEYMOUR CHWAST)

10. DAY OF THE HEROIC GUERILLA,

CHE GUEVERA (ERIC SERRANO)

FAVORITE POSTERS OFTHE PAST 50 YEARS?

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MOST INFLUENTIALDESIGN FIRMS OF THE PAST 50 YEARS?

1. PENTAGRAM

2. CHERMAYEFF & GEISMAR

3. PUSHPIN

4. LANDOR ASSOCIATES

5. VIGNELLI ASSOCIATES

6. UNIMARK INTERNATIONAL

7. DUFFY & PARTNERS

8. IDEO

9. CHASE DESIGN GROUP

10. R/GA

11. LIPPINCOTT

12. CARBONE SMOLAN

MOST INFLUENTIAL ART DIRECTORS OF THE PAST 50 YEARS?

1. GEORGE LOIS

2. LEE CLOW

3. FRED WOODWARD

4. GENE FEDERICO

5. ALEX BOGUSKY

6. LOUISE FILI

7. HAL RINEY

8. ALEXEY BRODOVICH

9. HENRY WOLF

10. JOHN JAY

11. STAN RICHARDS

12. ART PAUL

13. RICH SILVERSTEIN

MOST INFLUENTIAL AD AGENCY OF THEPAST 50 YEARS?

1. DOYLE DANE BERNBACH

2. CHIAT DAY-TBWA CHIAT DAY

3. OGILVY & MATHER

4. BBDO

5. J. WALTER THOMPSON

6. GOODBY SILVERSTEIN &

PARTNERS

7. WIEDEN + KENNEDY

8. THE RICHARDS GROUP

9. FALLON

10. CRISPIN PORTER + BOGUSKY

11. YOUNG & RUBICAM

12. LEO BURNETT

MOST INFLUENTIALINHOUSE DESIGNDEPARTMENTS OF THE PAST 50 YEARS?

1. TARGET

2. APPLE

3. CBS

4. IBM

5. STARBUCKS

6. HERMAN MILLER

7. ADOBE

8. NIKE

9. DISNEY

10. FOSSIL

18 GDUSA

50TH ANNIVERSARY SURVEY

PentagramMOST INFLUENTIALDESIGN FIRM OF THEPAST 50 YEARS

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FAVORITE ALBUM COVERS OF THE PAST 50 YEARS?

1. PINK FLOYD

DARK SIDE OF THE MOON

(STORM THORGERSON, HIPGNOSIS)

2. ROLLING STONES

STICKY FINGERS

(CRAIG BRAUN, ANDY WARHOL)

3. NIRVANA NEVERMIND

(ROBERT FISHER, KURT COBAIN)

4. BEATLES WHITE ALBUM

(RICHARD HAMILTON)

5. BEATLES SGT. PEPPER

(JANN HAWORTH, PETER BLAKE)

6. GUNS N’ ROSES

APPETITE FOR DESTRUCTION

(ROBERT WILLIAMS)

7. FRANK SINATRA

TONE POEMS OF COLOR

(SAUL BASS)

8. JOY DIVISION

UNKNOWN PLEASURES

(PETER SAVILLE)

9. SEX PISTOLS

GOD SAVE THE QUEEN

(JAMIE REID)

10. BEATLES ABBEY ROAD

(IAIN MACMILLAN)

FAVORITE MAGAZINEDESIGN OF THE PAST 50 YEARS?

1. ROLLING STONE

2. VOGUE

3. ESQUIRE

4. WIRED

5. NATIONAL GEOGRAPHIC

6. RAY GUN

7. EMIGRE

7. NEW YORK MAGAZINE

8. COLORS

9. SPIN

10. HARPER’S BAZAAR

11. LOOK

12. SPY

13. ELLE

14. TIME

15. U&LC

16. AVANT GARDE

17. INTERVIEW

18. LIFE

19. SEVENTEEN

20. PLAYBOY

20 GDUSA

50TH ANNIVERSARY SURVEY

Pink Floyd’s Dark Side of the MoonFAVORITE ALBUM COVER OF THE PAST 50 YEARS

FAVORITE LOGOS OF THE PAST 50 YEARS?

1. CBS (WILLIAM GOLDEN)

2. APPLE (ROB JANOFF)

3. NIKE (CAROLYN DAVIDSON)

4. I (HEART) NY (MILTON GLASER)

5. MOBIL (CHERMAYEFF & GEISMAR)

6. AMERICAN AIRLINES

(MASSIMO VIGNELLI)

7. TARGET (INHOUSE)

8. SHELL (RAYMOND LOEWY)

9. UPS (PAUL RAND)

10. FEDEX (LANDOR ASSOCIATES)

11. WOOLMARK

(FRANCESCO SERAGLIO)

12. IBM (PAUL RAND)

13. PBS (CHERMAYEFF & GEISMAR)

14. BP (LANDOR ASSOCIATES)

15. THE ROLLING STONES

(JOHN PASCHE)

16. WORLD WILDLIFE FUND

(SIR PETER SCOTT)

17. KNOLL (MASSIMO VIGNELLI)

18. MTV COLORFORMS

(MANHATTAN DESIGN)

19. INTERNATIONAL PAPER

(LESTER BEALL)

20. VICTORIA & ALBERT MUSEUM

(ALAN FLETCHER)

21. NASA (DANNE & BLACKBURN)

22. WESTINGHOUSE (PAUL RAND)

23. 3M (SIEGEL + GALE)

24. CANADIAN NATIONAL

(ALLAN FLEMING)

25. CONTAINER CORP. OF AMERICA

(RALPH ECKERSTROM)

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