gdsn presentation wwre

WWW.WWRE.ORG

THE PREAER INTERNET-BASED BUSINESS-TO-BUSINESS EXCHANGE FOR Retailer/DistributorS AND SUPPLIERS

Haris Kamal

World Wide Retail Exchange

2© COPYRIGHT 2000-2004 WORLDWIDE RETAIL EXCHANGE, LLC. ALL RIGHTS RESERVED. PROPRIETARY AND

CONFIDENTIAL

BISG Agenda

WWRE Overview

Global Data Synchronization Network-• Overview of network components

Data pools Global Registry – GS1 Global Standards Management Process EAN.UCC –Global Commerce Intiative ( GCI)

How data flows from to trading partners ( meeting Trading Partner Requirements)

• Best buy• Wal Mart and Others

WWRE differentiators• One point of connectivity to all your Trading Partners ( most efficient solution) • Ability to trade relationship dependent data e.g. Best buy specific• Media Industry support ( vertical specific attributes )• Services – inclusive of WWRE membership – Consulting, industry verticals, product

advisory groups, Best practice sharing forums• Connectivity to Global catalogs ( France, UK, Belgium, etc..)• PIM- Product Information Management – Alliance’s

Experience in the Book industry


CONFIDENTIAL

BuyerBuyer

BuyerBuyer

BuyerBuyer

BuyerBuyer

BuyerBuyer

SellerSeller

SellerSellerSellerSeller

SellerSeller

SellerSeller

The WWRE was created by the world’s leading retailers to reduce costs in our industry for both Buyers and Sellers

- And ultimately the end consumer

WWRE was built to address pain points

•Founded in 2000 by 17 Global retailers

•Neutral and open to all participants, retailer or supplier

•Members from food, drug, GM, textile and electronics verticals

•Owned and managed by Retail Members

•Not-for-profit, not for loss

•Focused on improving collaboration between trading partners


CONFIDENTIAL

WWRE Members to date

• GlaxoSmithKline• H E Butt Grocery• Hornbach• Hy-Vee Stores• Izumiya• JCPenney• John Lewis• Jusco (Now Aeon)• Kesko• Kingfisher• Kmart• Laurus• Longs Drug Stores• Lotte• Makro • Markant• Marks & Spencer• Meijer• Otto Versand• Publix• Radio Shack• REWE

• Ahold• Albertson’s, Inc.• Auchan Groupe• Best Buy• Boots Company• C&A• Campbell Soup Co.• Casino• Comercial Mexicana• Co-op Schweiz• Coop Italia• Cora• CVS Corp.• Dairy Farm• Dansk Supermarked• Delhaize Group• Dixons• Edeka • El Corte Ingles SA• Galeries Lafayette• Gap Inc.• Giant Eagle

• Rite Aid Corp• Safeway (US)• Safeway plc (UK)• SCA Hygiene• Schering Plough• Schlecker• Seibu• ShopKo• Sobeys• Supervalu Inc.• Target • Tesco • Tengelmann Group• Toys R Us• Wakefern• Walgreens Co.• Wegmans Food Markets• Winn-Dixie• Wooltru (ZA)• Woolworths Ltd. (Aus.) • Wyeth Consumer Healthcare

10%Asia/Pac

45%Americas

45%Europe


CONFIDENTIAL

Growth In WWRE adoption through 200435 Retailers (bolded) & 200+ Suppliers and growing

AccumedAdvanced Medical OpticsAdvanced Sales GroupAeonAkornAlbertsonsAlco IndustriesAleede GraceAlleghany Pharmacal Corp.Allegro Mfg CoAmerican Plastic ToysAmide Pharmaceutical, Inc.Amity HosieryAndrx Pharmaceuticals Apothecary ProductsAquariasAuchanBayerBayer Crop ScienceBD Consumer EHSBeiersdorf IncBerwickBest BuyBest SweetBeta DermaceuticalsBiolifeBlairex LabsBoehringer IngelheimBSN-JobstBSN-Jobst\Buxton CoCalifornia InnovationsCampbell’s Soup Co.Caraco Pharmaceutical LabsCarboLiteCaselogic IncCasinoCedar Creek

Chase ProductsChattem, IncClassic PharmaceuticalsCleo IncCoby Electronic Corp.Columbia/Tristar PicturesContinental Fragrances LtdConvergent LabsCoopCoop ItaliaCotyCVS PharmacyDairy Farm InternationalDana Classic FragrancesDansk SupermarkedDelhaizeDena Corp.Dental ConceptsDentek Oral CareDey LabsDickinson Brands, Inc.Disney/Buena Vista (pending). Fouegera Co.El Corte Ingles S.A.Enger-Kress Co.EntertainmentEon LaboratoriesEt BrowneEt BrowneField ContainersFing'rFoxFranzusGalerie Au ChocolatGayla IndustriesGel Spice CompanyGemmy Industries CorpGeorge Melhado Co.

EGlaxoSmithKlineGlj,LlcGoen GroupGoen TechnologiesGray And CompanyHannas Candle Co.Hartman ConocoHartz Mountain CompanyHealth And Nutrition SystemsHealth Care DirectHi-Tech PharmaceuticalHot HeadHPImplus Foot CareInsight PharmaceuticalsIvy CorporationIzumiyaJ. StricklandJ.C. PenneyJelly BellyJelly Kids VitaminsJelly Kids VitaminsJenkins FoodsKayser RothKaz, Inc.KesaKesko CorporationKingfisherKiss ProductsLeiner Health Products, LlcLiberty MedicalLiberty Orchards, Inc.LotteLumiscope CompanyMakro AsiaMark Anthony CosmeticsMarks & SpencerMaxell TapeMayfair Sales Inc

Media Solutions ServicesMedline Industries IncMemorexMetabolifeMGMMicroSofftMillenium (was Seibu)Mitsubishi ElectronicsModular Thermal Tech.MotomcoMueller Sports Inc.Mutual Pharamceutical Inc.Naterra InternationalNational CandyNatrolNatural WhiteNature's Way Products IncNavajo Mfg. Company NeccoNew Bright Ind.LcNew World PastaNorthern Grp/Aladdin FragrancesNutrition & Fitness ImgNymox CorporationOcusoftOld Heidelberg Ent, IncOntel Products CorpPaper Magic GroupPanasonicParamountPenley CorpPenta Beauty CarePerson & CoveyPfizerPlaytexPrasco LaboratoriesPressman Toy CorpPrestige CosmeticsProduct Quest IncPublications Int'lPurdue Frederick CompanyPuronyx

Queen HeleneRadio Shack CorporationRanir / Dcp CorporationRedex Industries IncRegent LabsRevlonReweRising Pharmaceuticals IncRoaring Spring Paper ProductsRockline IndustriesRoyal AholdSafeway USSage ProductsSamsungSamy Salon SystemsSauflon Pharmaceutical, Inc.SCA Hygiene Products ASonySchering PloughSchool Zone Publishing Co.Seaband InternationalSeibuSenario LlcSentinel Consumer Products, IncShopko Stores, Inc.Solo Cup CompanyOrange Glo ItaliaSovereign SalesSpectrum BrandsSpenco Medical CorporationSpenco Medical CorporationStephan CompanySummers LabsSuper-Max CorporationSuperValu, Inc.Supply PlusTactica International IncTeam Products InternationalTeam Technologies

TescoTeva Pharmaceuticals UsaTew Nutriceuticals IncThe Beistle CompanyTop ValueToshibaUav CorpUnion Wadding CoUnited Research LabsUniversalUpsher-Smith LabsVan Der Hagen EnterprisesVi-Jon LaboratoriesW E Bassett CoWalgreenWaterpik TechnologiesWd-40 CompanyWelchsWells Hosiery MillsWoodward Laboratories IncWorldwide DreamsWyeth Consumer HealthcareZebra Pen Corp


CONFIDENTIAL

WWRE Solution Suite

• ROI Modeling

• Strategy & Services to implement

• Integration

• Help/Support

• Training

• Web Meetings

•Unique WWRE Member Networking Events

eAuctions

CollaborativeSourcing

Asian SourcingProgram

eRFx

Sourcing & Procurement

CollaborativePlanner & Promo Portal

Supply Chain Visibility

Global Data PoolWorldSYNC DX

CollaborativeSupply Chain

WorldSOURCE Services

Global TradeManagement

WorldSYNCPartner Program

Trading PartnerOn-boarding

(Accreditation)


CONFIDENTIAL

•WorldSYNC Data Exchange (Wdx) Catalog & Data Synchronization Hub for dynamic data synchronization with all your trading partners

•Services to onboard you and your suppliers•Retailer implementation•Supplier outreach campaign management•Supplier accreditation

•Trusted advisor and representative in data & EPC standards, implementation and integration

WWRE’s Data Sync Platform, WorldSYNC is our most strategic retailer focus

WWRE

Suite


CONFIDENTIAL

Global Data Synchronization Network

Overview of network components

• Standards Bodies – GCI, EAN.UCC

• Standards Process – GSMP – Global Standards Management Process

• Data pools – Source and Recipient

• The role of the Global Registry ( GS1)

• Industry participants – UCCnet, WWRE, Transora


CONFIDENTIAL

Single Entry Point for GDS

Supplier / Manufacturer

WWRE WorldSYNCData Pool

Local Country Catalogs

Retailer

WWRE SecureHosted Catalog

SyncEngineSyncEngine

EAN.UCCStandard Data Model

WWRE SecureHosted Catalog

SyncEngineSyncEngine

EAN.UCCStandard Data Model

GlobalRegistry

Professional Services

Connectivity w/Backend Systems

Connectivity w/Backend Systems

B2B INTEGRATION

INTEGRATION

B2B INTEGRATION

WWRE’s interconnectivity with GS1, Data Pools, Country Catalogs and its global partner network; makes WWRE an end-to-end data synch solution.


CONFIDENTIAL

GlobalRegistry

Supplier/ManufacturerSupplier/Manufacturer

Retailer’sHome Data

Pool

RetailersRetailers

I ts Over HereI ’ll connect you to their

pool

•Register basic item information

3•Register basic item information

3

All item data2 All item data2

• Retailer does a ‘411’ on the registry• Registry points to supplier data pool

4

• Retailer does a ‘411’ on the registry• Registry points to supplier data pool

4

5Data is exchanged

between pools

5Data is exchanged

between pools

Data Flows through to retailer back end

6

Data Flows through to retailer back end

6

1Prepare & AggregateData1Prepare & AggregateData

Supplier’sHome Data

PoolYour items are now

registered and unique!Your items are now

registered and unique!

MessagingMessaging

Step 1- Prepare & Aggregate - A supplier must prepare the item data. This includes aggregation of data to meet data attribute requirements, formatting of data to meet industry standards, and ensuring it will pass validation rules

Step 2 – Publish Item data to their source data pool (WWRE) – A supplier may publish data to the WWRE in one of two ways, spreadsheets or XML. ( Industry standard EAN.UCC XML is supported)

Step 3 – Register Item data – The supplier’s data pool must register base item information ( 8 attributes) with the EAN.UCC Global registry. The registry will validate that the items are registered and unique.

Step 4 – Through the use of their recipient data pool (WWRE) a Retailer/Distributor interrogates the EAN.UCC Global registry to do a “411:” on where supplier data is located. The Global registry points to where in the network the data resides.

Step 5 – Data Exchange – A connection between a suppliers source data pool (WWRE & Others) and a Retailer/Distributors recipient data pool (WWRE) is established. Data and messaging is exchanged between data pools.

Step 6 – Data flow to Retailer/Distributor – Retailer/Distributors are able to pull data into their back end systems (EAN.UCC XML)

Data Synchronization Overview‘101’


CONFIDENTIAL

WWRE Differentiators

Greatest Global coverage to trading partners • Connectivity to WWRE Members• All Retailers participating in the GDSN• Connectivity to 12 Local Catalog Providers worldwide

Ability to trade relationship dependent data

Support for complex pricing – Pricing message

Support for the Entertainment/Electronics industry

Data Quality Services – Built in to WWRE implementation methodology – (Partnering with UDEX and ACNeilson)


CONFIDENTIAL

WWRE Differentiators

Services – inclusive of WWRE membership – • Consulting

Project Management – Between retail implementation team and Sony GTIN allocation XML connectivity – Technical support

• Industry verticals • Product advisory groups• Best practice sharing forums

“On Ramp” for XML connectivity

Partnered with the leading PIM providers in the industry


CONFIDENTIAL

WWRE Offering – GDSN…

GS1 Global

Registry

UCCnet

Other “Data Pools”

Transora

WalMart

Kroger

Retailer

• Interoperable data pools• Pub/Sub syndication• Standard XML messages• Standard item attributes (GDD)• No country specific information• No Relationship dependent data• One language only

“Local Catalog Provider

s”

“LCP”

“LCP”

“LCP”

Retailer

Retailer

Retailer

Retailer

• One-to-one connection between players• Data push• Basic XML connection• Varying levels of data supported• Some country specific information• No relationship dependent data• Country language support

OUT OF NETWORK IN NETWORK


CONFIDENTIAL

…and key retailer members

GS1 Global

Registry

“Data Pool”

“Data Pool”

“Data Pool”

Retailer

Retailer

Retailer

“Local Catalog Provider

s”

“LCP”

“LCP”

“LCP”

Retailer

Retailer

Retailer

Retailer

Ahold

CVS WalgreensEl Corte

CasinoAuchan

SafewayDelhaize Coop Italia

Tesco

“Extra Network”WWRE Members• Pub/Sub syndication

• Standard XML messages• Multiple languages from a

single global instance• Single or multiple instance PIM

or ERP integration• Comprehensive data

requirements support:•Item attribute•Local data needs•RDD

OUT OF NETWORK IN NETWORK


CONFIDENTIAL

Retailer activity at WWRE

Europe Rest of World

Ahold NL – LIVE

Delhaize – LIVE

Coop Italia – LIVE

Auchan – LIVE

Ahold ICA – Live by May

Casino – Implementing

El Corte Ingles – Testing complete, production in 9/05

Coop (CH) – Implementing, live Q3 2005

Walgreens – LIVE

CVS – Implementing

Safeway – LIVE

Albertson’s – LIVE

Ahold USA – Implementing

Food Lion – Implementing

Aeon (Japan) – LIVE

Lotte (Korea) – LIVE

Pão de Açúcar (Brazil) – Implementing

Wal-Mart (via UCCnet) – LIVE

WWW.WWRE.ORG


WIM Implementation Methodology


CONFIDENTIAL

WIM Implementation Program

Implementation time frame = approximately 12 weeks (estimation)

• More time is required for machine to machine integration

WWRE provides:• 1-Day Orientation Meeting• Readiness Assessment• Functional Map Analysis• WIM Implementation Welcome Kit

Detailed Implementation Guide Data Quality Guidelines Validation Checklist, etc.

• Application Support for Publication and Subscription• Training • 24-Hour Help Desk Support


CONFIDENTIAL

Phase 1-5 Implementation Overview

•Receive WIM Implementation Welcome Kit

•Readiness Assessment

•Integration Assessment

•ROI Assessment

•Data Model Assessment

•Team Organization

•GLN registration

•GTIN readiness

•WWRE Orientation Session

•Functional Mapping

•Trading partner (s) selection

•Select connectivity option

•Identify workflow scenario and users

•Launch project planning sessions

•Finalize System design and architecture

•Capital purchase of hardware and software

•Complete Training

•Validation with trading partner

•Configuration for production

•Data validation and User Acceptance

•Go Live by Executive Sponsor and final communication

•Complete Network and Application Performance Test

•Performance and success metrics

•Executive sponsor review

•Case Study preparation / Commercial activities

•Request for enhancements

•Rollout: Trading Partners, Categories, Users

•Implement transport solution

•Network and database configuration

•Transport solution and XML training

•Technical data mapping

•Develop legacy system integration

•Manage internal security requirements

Ex

it C

rite

ria Trading partner identified

Final team identified

WIM Implementation Project Plan

Final functional map analysis

B2B Integration Solution selected

Success Metrics identified

WWRE Statement of Work

WIM Integration System Design Document

Hardware/Network Environment Established

Integration Solution Installation

Integration Solution training complete

Connectivity Test-Mock

Item Download Test - Mock

Retailer/Distributor Accreditation

Retailer/Distributor Data Validation Test #1-Mock

Supplier Initial Load Complete

Secure Connectivity Test-Production

Retailer/Distributor Data Validation Test #2-Production

Finalize user training

Users registered with successful login completed

Item Download-Production

Output file for legacy system

Executive Sponsor Go Live

Get Started

1Prepare

2Execute

3Go Live

4 Analyze / Manage / Expand

5

WWRE Savings Calculation

Case Study or Best Practice Document

•Receive WIM Implementation Welcome Kit

•Readiness Assessment

•Integration Assessment

•ROI Assessment

•Data Model Assessment

•Team Organization

•GLN registration

•GTIN readiness

Ex

it C

rite

ria Organize preliminary team

Complete WIM Readiness Assessment

Schedule Orientation Session

Complete preliminary functional mapping

Complete Trading Partner Requirements Document

Member workflow diagram

Complete WIM B2B Integration Checklist


CONFIDENTIAL

WIM 3.0 GDSN Message Standards

Supplier MessagesCatalog Item Notification (CIN)

• Core of Item Data

Catalog Item Link (CIL)• Message Communicating Packaging Hierarchy

Catalog Item Publication (CIP)• Publication message transmitting message to Retailer/Distributor

WWRE MessageRegister Catalog Item Registry (RCIR)

• Message sent to Global Registry to register item (optional)

Retailer/Distributor/ MessagesCatalog Item Subscription (CIS)

• Subscription message to receive item information

Catalog Item Confirmation (CIC)• Message communicating indicating further action on a catalog item

(Accept, Reject, etc.)

WWW.WWRE.ORG


WWRE OnRamp


CONFIDENTIAL

• Adapters – Pre-developed program that allows for rapid and robust integration to backend office applications

– Enterprise Resource Planning (ERP) – Native support for leading ERP including Baan, J.D. Edwards, Oracle, PeopleSoft, SAP R/3, and Siebel.

– Databases – Built-in JDBC database adapter to connect to Oracle, Informix, Sybase, DB2, and other JDBC compliant databases.

– Messaging Middleware - Connectivity to EJB, MQSeries, MSMQ, JMS, etc.

• Adapter Development Kit (ADK) – Provides a consistent framework to develop a robust custom adapter (e.g. home-grown applications).

NOTE: Not all integration software partners provide the features/function mentioned above.

Solution Overview:Connectivity to backend applications


CONFIDENTIAL

• HTTP/S– An industry standard protocol to exchange data securely over the

Internet

• AS2 (optional)– An industry standard protocol to exchange data reliably using receipt of

data, MDN (message delivery notification)– Allows sending and receiving any type of data

• Large file transport protocol for Collaborative Planner– A HTTP/S based transfer method tested for transferring files up to 100

MB in size.

NOTE: Not all integration software partners provide the features/function mentioned above.

Solution Overview: Secure and Reliable Data Transport


CONFIDENTIAL

Publishing industry experience

Dilicom • French catalog provider for the publishing industry

Support for attributes unique to the publishing industrySupport for the volume of references requiredSolution must support the volume of updates, adds, changes, etc..

Only data pool working with the entertainment and publishing industry

• Music Industry• Movie industry• Book industry


CONFIDENTIAL

Summary - Review of critical requirements for Data Sync

The Greatest Coverage – to access all your trading partners, globally?

• WWRE links you domestically and globally, and is certified point of entry to GDSN

Leading Data Quality Services – to eliminate data integrity driven waste

• WWRE DQ Program – only one of its kind, globally – ensuring that data is accurate, complete and clean

Fast Onboarding & Enablement to the global data sync network• Lowest cost education and enablement programs that result in swift data sync readiness

Your voice in the standards creation process • WWRE operates several vertical industry working groups and is an official part of global

standards creation – enabling suppliers to shape standards creation and get to grips with how to use standards

Experience & Functionality• WWRE’s platform can enable basic data sync and advanced data sync (e.g. price & promo)

• WWRE implementation process is global, world class and includes ROI services tailored to you

Connectivity and compatibility with your internal data management systems

• WWRE can support your connection to the catalog and data sync network and has ensured compatibility with the highest number of systems used by retailers and manufactures to prepare data for synchronization


CONFIDENTIAL

Wrap up

Thank You

Question/ Answer

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