By Jasmine Aldridge

Vogue Pop Lucky

Wonderland Seventeen Cosmopolitan

ID W Glamour

Allure V Elle

Dazed & confused Teen vogue British vogue

Instyle UK Paper Complex

Look Nylon Bullett

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= Winter Summer =

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Type: General magazine (fashion, beauty, lifestyle and advice)Publisher: Prisma PressTarget audience: Women between the ages of 20-55

Prima effectively appeals to their target audience because they usually use more feminine based colours like pinks and purples which usually attracts the eyes of women. This magazine uses famous celebrities usually between the ages 20-55 to match the target audience so that they are more relatable. Prima always include on their magazines a large, bold title which is always in the same font on each cover, this is to make the magazine brand more recognisable to its readers. Also Prima magazine uses images of celebrities facing head on to catch the attention of the reader on all of their magazines. On the front cover they also include anchorage text to appeal to their audience using catchy words or a short sentence for example on this magazine issue it states 'Anything is possible' more common ones they use are like 'fabulous' or 'omg'.

Type: Specialist magazine (football)Publisher: James BandyTarget audience: Teenagers and pre-teens

Match! appeals to its target market because it uses language that the younger generation will understand more and the things that are included in the magazine like posters are more for the younger generation. The magazine is more picture based then informative because teenagers don’t have as long of an attention span as adults so the Match! magazine inculpates just enough info but the magazine is more visual to appeal to their target audience. It includes the same criteria as the Prima magazine but everything is more based around football and not lots of different topics.

Type: Specialised magazine (music)Publisher: John J KilcullenTarget Audience: 16-26

Billboard appeals to their readers because they have a very colourful magazine for example the title has a very unique design where the 'B, O, A and D' has the colours red, green, blue and yellow this is very eye-catching and recognisable for the reader. Due to these colours being very bright, in my opinion that appeals more to younger audiences then older because darker colours are viewed as more mature. All the images on the front of the billboards magazines are famous musicians who are similar ages to the target audience which means they are more likely to enjoy their music. Also to make the artist more recognisable Billboard uses their name as the anchorage text so it stands out who the person is on that issue. Each of their issues are different colours depending who they think will be more interested in the music in that particular issue. For example on this one are all shades of pink which would be mostly used to capture women and because their is a female musician on the front.

From the magazines that I have researched which are manly high end of the fashion genre they have a large image on the front of the cover

usually a celebrity this covers most of the page. They usually have very limited writing on the

front, just a few words or a phrase. They appeal massively to the younger generation e.g.

teenagers and young adults. They have a very modern and urban theme to them and they look

very sleek and clean cut. The magazines are usually priced in the region of £4-£15. The ones that I have been researching are in the middle of

this pricing because they are very well known, contain high end fashion and display the high end

look through their magazines.

The masthead is located on the left side of the cover and has been rotated round to be on its side. Due to this the writing looks like a smiley face winking which is the main trade mark for this magazine and that is why it looks so recognisable. The winking face is meant to make the magazine seem more youthful and cheeky to grab the attention of their target audience.

The masthead is very simplistic because their magazines are very well known and are easily recognisable so they don't need a very detailed and really colourful design to catch peoples attention. Also this type of magazine is usually subscribed for every month so they don’t need much detail to grab people.

The cover lines on this issue are arranged in a sequence which resembles steps going down which could suggest continuity because its the idea that steps carry on. Also the words used are very short and simple words but are very effective to the average person. Also they are so simplistic they attract more people because the magazine uses their kind of language. The word beautiful and easy makes people want to read on to see what they apply to. I-D always uses vague, short, simple and catching words on there covers to engage their audience and to make them want to read on and buy the magazine.

The background colour on this magazines really defines the model on the front and all the bits of writing. The colours have been kept very monochrome with the grey background, the black detailing and white writing. These neutral colours have been kept very simple because they are meant to highlight the detailed pop of colour on her eye which conveys a message to everyone one. In my own opinion I think the message is that everyone one is beautiful inside even if they have a very boring and simple look on the outside. This is shown by the colours escaping out of her eye and dripping down her face.

The barcode and price has been included on the front of this magazine cover this is because it shows clearly all the information the readers will need to buy this magazine. All of the writing and the barcode have been placed on the left side of the magazine because it makes it easier for the reader process the details due to it all in one place and not dotted all around on the cover. This is also because they want to free up space on the magazine so it looks a lot sleeker and more modern.

I love the central image on this magazine because it looks very simple and attracts the attention of a lot more people because she looks like an average women not a celebrity. Also because she is a female it indicates that this magazine issue is more aimed at female audiences

This magazine is very minimal and uncluttered the writing is very limited to a few words and is quite small in size. On most ID magazines the main image dominates the page because this gives it a lot more of a cleaner look and it makes it seem more high end priced because there is not lots of detail on the front.

The model on the front is wearing a very simple white top with no logos or detailing such as lace, this creates light and space because of the colour. This colour also makes her seem more innocent. Her accessory is a black quilted tote bag which is very fashionable so this attracts people who are into fashion and like her particular style. Her hair is very thick and voluminous which adds depth to the magazine, the colour of her hair is light brown which is a very average hair colour. The models make-up is very natural looking which has been done so the accessory on her eye stands out from the page. The position of her is side ways but her face is facing forward with her eyes ready to catch eye contact with anyone who looks at the cover. This is a great selling feature because the buyer feels like they have a connection and relate to the model which makes them more likely to buy the issue. She also has black nail varnish on which continuous the monochrome feeling to the colour scheme.

The title is located right at the top of the page which is very easy to notice/see from the top shelf in a shop. It is very unique to the average magazine title which is usually black or one whole colour. This title is a mixture of colours i.e. blue, purple and red. The makes the title look very unique and with elements of fun and excitement due to it bursting with colours. The shape of the font is very simplistic, there are no little details such as swirls or patterns which correspond with the edgy fun side of the colours. The title of this magazine is obviously well know because the model of the front of the magazine is covering part of the title and this suggests that the magazine is very recognizable and doesn’t need the full title to be clearly shown to their target audience.

The main image is a female model which shows that this type of magazine is targeted more at females then males because there is a relatable female on the front. She is also very well known so this means that people that love her are more likely to buy this issue because they want to see if she is inside the magazine as well as on the front. From what she is wearing you can see that this is a more edgy and alternative magazine because she is wearing very monochrome clothes with skulls on which suggest they have styled her to look quite gothic and quirky. She looks like she is lying down which is very unusual position for the front cover so this makes it more unique and exciting. Cara Delevingne who is on this front cover has been made to look like she is waking up on a bed of teddy bears which is very unusual because the front covers on average are very simplistic and they just have the models face staring at the reader but this one is very different in many ways.

On LOVE magazines they always position the barcode in the bottom left corner on the side. This is because they don’t want to draw attention to the barcode, due to it having to be on the magazine In order to purchase it. Having the barcode there also suggests that you can buy this magazine in the shops because if it was subscription only then it wouldn’t have a barcode because it would not need one.

There is a very wide range of colours used on this magazine more then the more simple covers. There is a mixture of very bright, fun and vibrant colours like the purple and green but there is also a lot of monochrome more white then black because black would make the cover look very dark and then the vibrant colours will not show up as good as they do with the white. Due the colours being very bright and airy it attracts people to the magazine if it was next to one which was more simple looking. These types of colours appeal more to teenagers and a younger audience maybe 16- mid 20’s because the colours are very bright which reflects the stereotypical young personality.The background of this magazine cover is very different because usually the backgrounds are one solid colour like white or blue but on this cover it is a continuous image of teddy bears and to break up this they have added colored objects such as the purple handbag on the left hand side. This background looks very effective on this particular cover because the monochrome colours really make it look less busy because you would think that the amount of colours and images on this magazine would look too much and overpowering but in fact it doesn’t it looks very neat and works together really well.The anchorage text is ‘AWAKE GIRL’ which strongly suggests that this magazine is targeted at the younger female market because it has the word girl in it. Also they have included the name of the model which is Cara Delevingne, which will make people who like her want to buy the magazine/be attracted to it. The font of the text looks like it has been doodled which gives it quiet a personal touch and makes it more appealing to younger audiences. All of the letters are in capitals which makes it stand out of the page because it looks very important. It is placed at the bottom of the page and takes up a quarter of the page which is very different to the normal anchorage text because it is usually very small and isn’t very attention seeking to the audience.

There are lots of information on this page which makes the pages easily found and accessed by the readers. Due to everything being clearly written down it makes it more appealing to the reader. All the page numbers have been clearly written in a bigger font to be more eye-catching for the reader. Above the explanation on the contents there is a sentence to intrigue the reader into turning to that particular page, these phrases are very short and snappy which get to the point easily for example pg474 'Mr Right'. This a very simple and short phrase which makes people want to know more and for it to play on their emotions.

There is no title stating ‘contents’ page - just the name and logo of the magazine. This is to continue to show that it is Elle magazine to new and potential viewers. This looks very minimalist and simple because it is also black which adds depth to the page and goes with the background. The title also fits with the modern and fashion theme running through this magazine.

Even though the background looks quite cluttered to some people, in my personal opinion I think it looks very stylish and it shows everything that will be included in the magazine, which will make people very interested into reading on. All the colours in the background go really well with each other even though there is a whole collage of photos.

Under each page number there is information about what is on that page. This is to make people intrigued as to what the page looks like and all detail that could be on there. They also show that they have posters to make people want to get the magazine because their favourite celebrity might be on the poster.

Mostly all of Elle magazine contents look like this, but all of the different issues have different backgrounds to make them look more individual to that theme for that particular magazine.

The colours on this magazine contents page are very random and don’t have any obvious connection between them all. In my opinion they really go together and look very modern and suit the fashion genre of this magazine. The white and black compliment the pink/coral tones in the pictures and there are added colours which are less noticeable for example like the royal blue and vibrant green in the bottom left photo.

The title contents is in a very big, bold lettering which has been placed at the top of the page to make sure people know what the page is about. There is a lot of text on this page then more high end magazine contents due to this being out of a high street magazine. All the subheadings and headings are in the same colour and font which makes them stand out from the page. The text has been sectioned into different areas such as lifestyle and fashion, this is to make the text effective because people can look exactly what pages fashion is on. The font that has been used for the main text is just a very simple and a stereotypical font used in a magazine as the main writing. The writing has been organized into columns and this makes the page look very neat and it creates more space on the page. The contents have been displayed across two pages making the contents look very full throughout. It also makes the reader think they are getting a lot for their money due to there being more things to read about in the magazine. The date has been put under the title to make it easily noticeable for the reader so they know how recent the magazine issue is and if the contents are worth reading for example; recent gossip or latest trends. This has been put in a box to stand out from the title .

The colours are very random and don't really have any similarities between them particularly when looking at them and comparing them. They seem quite autumnal colours like the oranges and reds. The colours that are involved with this magazine are darker and more stylish looking colours. They look like they are targeted at older women from the ages 30-55 because of the way its styled and the use of words on this page. These two pages are not really sticking to a colour scheme such as monochrome or pastels its just quite random but in my opinion it works for this kind of high street magazine because on average none of them keep to a particular colour scheme..

There is a vast amount of images on this page which is very different to other contents pages, which means this magazine is very visual but there is a lot of text as well. This is unique because there are usually more images than text. There are a variety of pictures from different pages from the magazine scattered over the two contents pages. These are there to persuade people to go to those pages. Unlike other magazines this magazine looks quite cluttered and random because in my opinion all the pictures look very out of place and the pages don’t really flow together and look very mishmash. Some of the pictures match the page such as the women and the ocean cause-way picture, these go together because they match the genre of fashion/lifestyle and look very professional and as though they belong there (they don’t look like they clutter the page like it does now with the added images of the heel and bag).

I love the typography on this double page spread because it gives real depth to the page due to the 3 dimensional style of bubble writing. The colours on this title really stand out from the page because the orange is really piercing and catches your attention straight away and then the off white/grey colour really compliments the orange to make the lettering stand out. Also due to this title going across both the pages it brings them together to make them seem continuous and very urban looking. The phrase ‘picture this’ really relates to what this page is showing, which is two similar photos. The wording makes you imagine these pictures in real life because its using commanding language. Due to this it really involves the reader into the page and makes them feel like they are at the place pictured. I know that the title is the main focus for these pages because it slightly overlays the photographs which makes you think this is what your meant to view first.

On the left page the only info is at the top placed right in the corner, there is only limited writing and it is in a very small font. This makes people presume that the writing isn’t very important because it is just in the corner and not in massive letters. There isn’t very much writing because the images speak louder then words which means it doesn’t need lots of info because it doesn’t make much of an impact on the page itself.

The picture on the left is located on the top half of the page and is the biggest picture out of the two involved with the layout. The colours in the pictures fit in well with the colours being presented on the page for example the Chinese style lettering is an orange tone matching the title. Also the black and off white match the background of the page. The other image on the right page is located on the top half of the page but is a lot smaller then the other photo. The photos have been colour coordinated to that particular page to fit with the background colour. For example the picture of the door is mainly white so it has been placed on the white page and on the opposite picture inside the building the colours are manly black meaning it has been placed on the black background page. This is because it makes the pages flow better due to the colours coordinating and not contrasting.There are two background colours on this double page spread which

when you look at it, it looks like it separates the layout into two individual pages instead of one page flowing to the next, but because of the clever organisation of everything on the page it looks as one, even though the background consists of two different shades, black and white. This gives a monochrome look to the pages and creates a base for all the other aspects on the pages such as the title.

This double page spread is very urban looking and modern because of the graffiti like lettering in the title and the pictures of the urban and sleek looking building. The colours are very striking and are in-keeping with the modern theme with these pages.

The writing is organized very neatly on this page into columns and blocks. There are two columns on the left side in the middle and there are two clumps of text at the bottom and top of the page. This looks very aesthetically pleasing to the eye because is very neatly placed and is symmetrical. There is quite a lot of text on this page but because it is separated into sections and has been placed to create space, it seems like there is minimal text even though there isn’t. Also there are quite a few words in bold throughout the texts which makes the reader attracted to those words first because they stand out from the page. There are no special fonts used in the text just the normal Ariel font.

In keeping with the minimal look this page includes 3 pictures to break up the writing so it isn’t too heavy looking. These three photos are a mixture between colour, black and white tones, this is to make the page look more varied and exciting. This page looks very neat and planned out because it is all sectioned into nice aesthetically looking pieces. I really love how they have used different sizes of pictures on this page to fit the gaps because it makes the page look bigger and more airy. The pure white background really frames all the writing and pictures. This double page spread looks very simple but it is very effective in many ways to attract their target audience because it has been designed to look neat but very quirky.The colours on this page are very minimal and have been kept to greys blacks and white with added colour from the two images on the left page. These colours are very simple but are very effective, because the slight colour in the picture stands out and makes the reader attracted to it. The more monochrome colours add an edgy and stylish feeling to the double page spread.

This page looks very unique and unusual to the eye because the picture under the girl looks like the lower half of a bulldog, which makes the girl seem like she is half dog half human which is very unusual for a fashion magazine. This makes it so unique and needs someone to look at it for a while to actually understand what the picture represents and means it draws the reader in due to its quirkiness.

I really like how the picture fills the whole page because it makes the picture the center/focus point for the page. Also I love how the picture looks like it has been ripped into two because it makes it look really edgy and adds definition to the page. The woman in the picture is looking directly at the reader, which makes the reader enticed into her stare, this encourages them to want to read the page to see what her style of clothing means and what the whole picture represents.

This typography is very bright and stands out massively from the page due to it looking 3 dimensional. The font is very rounded and soft making it look very neat and it goes well with the page. The 3 dimensional look of this title really brings definition to the page. The title slightly covers the image which suggests that it is the main focus for the page because it is overlaying everything. The position and shape of the title is very unique from other magazines because it is curved over two pages which really makes the pages flow together and look like one piece. In my opinion I think by looking at this page, this magazine is targeted at young females maybe the ages of 15-25, because the title looks very bright and vibrant. Also quite urban which will attract more of the younger generation.

The colours that have been used on this double page spread are very vibrant and vivid such as the pinks and blues/teals. I think they go really nicely together and just make the whole page look like one. This looks like it is out of a fashion magazine because all the colours show this, due to them being very coordinated and not random. The colours suggest that the magazine is aimed at females because they are very muted not bold looking which shows that it is aimed at the ages of 16-28. Also the pinks and lilacs give this away too. Due to the majority of the page being white it really frames the images, text and title because it looks very clean and sleek. The colours in the title are very blocky and remind me of 60’s fashion due to the colours being opposites on the colour spectrum.

There are only six large images on the left page this is to make room for the amount of text on the right page. The images are very colourful and match the whole look of the page which is vibrant and urban. The images look very professional and good quality which adds class to the page. They are arranged very neatly in this grid/collage with the same size gaps in-between each photo. Even though they are all different sizes they still look very stylish and high end because they all fit into the fashion genre theme and they go with the whole page very nicely. The images cover most of the left page which suggests that they are very important and have been added there for a big effect. The pictures all fit in with the fashion genre such as the nails and makeup and the clothing towards the top but with edgy vibes such as the buildings and the pool.

This double page spread has a lot more text then the average high-end magazine because the pages have more images then text. The text fills most of the right hand page but the typography does slightly go over the top of the page. The text is in a very small size and the font is very simplistic just the normal body text font. The text is separated into paragraphs leaving a cm gap in between each one. This is to make the text feel easier to read for the consumer and to prevent the page from looking too heavy and dense. There are just enough gaps to create the feeling of space and room which makes the page look very simplistic and modern. It is displayed in columns which makes the writing look organised, due to this it gives the reader the opportunity to feel more confident reading the information because they know it has thought behind it.

I like this colour pallet because its very simple but effective. The colour of the brick wall which is a very burnt red really compliments the complexion of the women on the cover. These colours remind me of the autumn season because the colours reflect the transition from summer with the bright pink writing to Autumn/winter with the dark black and blue colours. Due to these colours it makes this magazine look very modern and urban which attracts their target market which is young adults.

I really like these colours because they are a very different combination to use bright pastels mixed into a dark ambient background which is not seen on many magazines. The pastels which have been carefully styled on the woman make her stand out from the page and make her image very eye catching for people who look at it. The background colours really compliment the bright pastels because it creates a subtle and quiet background for the loud bright pastels. Even though there are a lot of colours on this magazine I believe that they all work and I wouldn’t change the colour scheme at all.

This colour scheme is very simple which most magazines tend to use because it is the easiest to get right and appeals to everyone's taste. They have carefully used earthy tones such as browns and creams to create a very daring and edgy base for the bright orange which adds so much passion and thought into the cover. This magazine cover looks very effective and gives off different meanings to people because of the colours. For example it gives off a slight retro/vintage feel to me because of the tone of orange and the browns which makes it look very worn.

This colour scheme is very risky and bold due to their being lots of fluorescents used in large amounts. In my opinion out of all the magazines colour pallets this one has the most feminine pallet due to their being lots of different tones of pink on the cover which is stereotypically more a feminine colour. Also there is the lack of white on this magazine which is very unusual because white is used very heavily on magazines due to it being a very easy colour to coordinate with other colours.

This colour scheme is the one which is used the most by every magazine companies because red, white and black have been proven many times to go together and look amazing. This scheme gives the cover a very modern and sleek look with a slight edginess because in this case the pale background and her pale skin frames the black and white which makes the title pop out of the page. With only the models lips being red this in turn makes them the focus point on the magazine. Red is the only colour used and as a result makes this a stand alone colour.

Even though this magazine has very small range of colours it looks extremely bold and crazy due to there being fluorescent orange and yellow being placed together on a dark to light ombre background. These are very daring colours to put together but in my opinion I think they work perfectly together because they reflect the bold and bright personality of Miley Cyrus. I don’t think these colours fit any kind of season because they are neither summer colours or winter. Due to the colour choice I think this magazine looks quite masculine with the blacks and oranges.

I love this font because it is very thick and blocky which makes a massive statement on any magazine. I love how the fonts are arranged with the second word going down the side of the other because it creates a lot of space. The font is very bold and simple but gives off a very edgy and cool look. It has got any little bits of detail such as swirls but I think the font doesn’t need these extra touches because it looks effective already. However the only thing I don’t like is that it is not very unique because a lot of these types of fashion magazines have a very simple bold, blocky font like this.This font really caught my eye because it is very unique and detailed which means it would look extremely effective on a magazine cover. I love how it looks 3 dimensional due to it being outlined very heavily this means it would stand out of the page and also bring depth into the magazine. This font looks very indie due to it not being very blocky, it has a lot more of a softer look to it than some that are very bold and thick.I love the harshness of this font because it makes a very big impact due to it looking quite edgy and evil. I love how there are some thin parts to this font and some thick parts. It makes it look very unique to other fonts and gives it depth but still looks quite dainty and soft on a magazine because of the thin parts. This font is very bold and striking to their audience, it is in capitals so it is grabbing attention because capitals are usually used when shouting something which makes people more aware.

This font looks handwritten due to it being joined up and there being no gaps between each letter which I really love because it gives a personal touch to the magazine cover. It looks like it has been handwritten just for you, which is really effective to make people buy the magazine. I love how simple it is. Due to the handwritten look it flows more because it is joined up and has no gaps which make it fit in more with the magazine cover. The font is in bold which adds edge and character into it, but not as much as some it is just enough to be eye catching.

I love how this font is a lot smaller in height then the other fonts I have chosen this because it looks more unique. This font is very simple and there are no little details on it. It looks very indie/alternative due to the letters not being in capitals and the overall effect it gives. However, I feel like this font is too simple for the kind of feel I want my magazine to have, because it uses the same style as many other magazines use which means it wouldn’t make a big enough impact for my cover.

I love the overall look of this font because it looks very edgy and detailed but also having a very soft and rounded effect because the majority of letters are curved. I love the little points off the edges of the letters because it makes all the letters flow together and adds depth to the font. This font is quite unique but still simplistic at the same time because it has elements of average magazine fonts, but also has added unique extras which make the font more stylish and effective.I love the colours involved with this font because it makes it look very fun and stylish. The dripping effect looks very indie and would fit into my genre. It adds an unique edge because not many fonts have this feature. I think when this is on a magazine the dripping will really highlight the font on the cover and not make it look out of place like some may. Also it looks very 3 dimensional which will be more eye catching to their target audience. However I think the colours may be hard to style on the magazine cover because they are complex and may not coordinate with the feature picture. If I had this font it would be either one block colour or two coordinating colours.This font looks quite similar to the second one on this page but is a little thinner in thickness and the ‘e’ has been rotated slightly to give a focus point in the title. I love that this font looks very classic and stylish but also it is very effective to get points across. All the letters are in capitals except the ‘e’ which makes the font look unique to any others with the similar edgy style as this one. However I have taken inspiration from this font because I love how one of the letters is different to all the others. It makes people look at it for longer due to them being interested as to why one letter is in a different style.

Name; Cara BownsAge; 17Interests; Indie Fashion, music, dance, photography and blogging.Music; The 1975. Lorde and Lana Del Rey.Fav shops; Urban outfitters, Topshop, Zara, Selfridge’s and New look.Occupation; Volunteers at animal aid and works in Topshop a the tills.Where she lives; London in WestminsterHobbies; She loves taking photos of anything and she places them on her blog, they can be fashion pictures or holiday photos. Also she loves dancing and goes to classes and competitions every week. She loves going out with her friends twice a week to bars and clubs.Likes; Loves photography, animals, spending time with her friends, reading magazines such as fashion ones to get inspiration for her style and having a healthy lifestyle such as taking walks and eating healthy food.Dislikes; Hates the news because she thinks it is very boring and it puts a downer on her mood, Brussel sprouts, being ill for a long period of time and not having internet.

I have decided that my target audience will be mostly girls between the ages of 16-30 years old. I have chosen this because I'm more interested in younger fashion and have more knowledge of fashion between those ages. The genre I have chosen is Indie/Alternative fashion. I have chosen this genre because I am very interested into this fashion and I like how edgy it looks on someone. I will also touch onto other areas of fashion but mainly I will keep with this one genre. My magazine will be more high end then high street because I feel like a more luxury looking magazine is more appealing to my target audience because they are more into high end brands due to them wanting to impress. The price for my magazine will be £5.99. My magazine will be published every month with a new issue and will be sold in high streets shops and supermarkets but will mainly be a subscription based magazine. The amount of pages will be between 60-80 pages because I want it to be quite a long read but I want quality over quantity. I will use modern/urban/edgy colours to make my magazine stand out from every magazine that has my same genre, so it will be the favourite type of fashion magazine which means more sales. My magazine will include lots of indie/alternative fashion styles, different and exaggerated make-up products and looks, also some lifestyle pieces but my magazine will be mostly fashion based because that is my genre.

Name; Dylan SneakAge; 16Interests; socialising, football and technology.Music; Arctic monkeys, The smiths, Kasabian and Panic! At the disco.Fav shops; Office, Stussy, Urban Outfitters, River island.Occupation; Unemployed studentWhere he lives; Brighton near the beach.Hobbies; Going on technology such as his phone, tablet, iMac, laptop, seeing his friends, playing football for the Brighton home team, Play guitar, riding his moped to school and back, playing basket ball in his local park and running along the beach in the early mornings.Likes; learning songs to play on his guitar, going on the internet on his array of technology, drawing random things, reading, music and sporty magazines.Dislikes; Eating healthy food, going on holiday to cold places, winter, cats (because he’s allergic), when his phone dies suddenly, hates scary movies and dislikes roller coasters that go upside down.

By researching my target audience in detail I now know how to make my magazine more appealing to them so it is more popular in the fashion market. I know what the average teenage girl likes and dislikes so I can reflect the good in my magazine not the bad so it attracts their attention. I now know that every girl has a different and unique fashion style and I want to reflect all the different types in my magazine to give them inspiration and ideas into how they can change or better there style. I will do this by placing lots of different high quality photos into the magazine with lots of different styles within my genre.

These are some of the fonts that I really like the idea of for my own magazine. Some are quite blocky and bold but most of them look handwritten and flow. I gathered all of these fonts off 1001 fonts.com because I wanted to see what fonts were on offer for my magazine and to do a lot of research into what I think would make a statement. Also what would stand out of the page.

https://www.surveymonkey.com/r/?sm=zmSRSHPenwbyu8T0_2FFVJFfQltnTCMO_2F9b6z28JNdkyY_3D

All my responses were female which means this research is very accurate and reliable because my

target audience is females and not males.

From this survey I can see what brands are liked most and include them into my magazine, the ones which were chosen the most are:• Topshop• Urban Outfitters• Converse• VansThe brands which were chosen but not as highly as the others are:• Nike • Levis The brand which wasn’t chosen at all was Zara which I will not be including in my research because the survey proves that it is not very popular.

From this survey it shows that the people who answered my questions were between the ages 15-24 which is my target market, so these results will be helpful to make my magazine be perfect. This will then enable me to pick the correct fashion styles for the age ranges shown here.

All the fashion styles were equally chosen. From this I now know that I will include different sections on each of these styles when making my magazine, to please everyone. I will also include other aspects of fashion such as high end because having more styles will appeal to more people when the magazine is published. From doing this survey I now know that people are more open to different styles because all the options were chosen. Also I know that it wouldn’t be a massive risk to include other areas of fashion such as the high end market.

.8 people said they would buy Wonderland magazine and 3 people each said that they would ‘never’, ‘not really’ and ‘yes every week’ buy this type of magazine. This information makes me want to make my magazine better than Wonderland issues because I want every one to be between ‘sometimes’ and ‘yes every week’ for my own magazine. This survey has helped me take aspects of Wonderland magazine but change a lot of it to suit more of my target market.

From this survey it shows that most people spend between 8-10 pound on a fashion magazine. Taking this into consideration I think I will price mine around the 5-7 pound mark because taking into consideration the age of my target market, I want it to be affordable but still classed as high end style, so people feel that satisfaction when buying it. I know that not as many people chose the 5-7 on the survey but I want my magazine to be different and appeal to anyone's budget.

The majority of people wanted pictures so I will ensure that my magazine is mostly picture based but with limited text because a few people still wanted text. I will only include some advertising but not as much as some magazines like ID because people get bored of advertising and they don’t like it which reflects on the survey. I will definitely not include any posters because people think they can make a magazine look very cheap and tacky and this is conveyed in the survey because no one chose posters.

The most popular colours which were chosen were white and black so I will ensure that they will be included on the front cover of my magazine. The second most popular was metallics which I will probably try

to include on my cover because a lot of people seemed to like the idea of metallics on the front. Other popular colours were blue, purple, red, pink and yellow which I will definitely chose a couple to complement the white, black and metallics. The colours which I will not be using are brown, orange and green because these colours will not attract my target audience because none of them were chosen.

When designing my cover I will take these results into account because they will help me plan the most appealing magazine for my target audience. I will not include a lot of text on the front, maybe just a few effective words or phrases to catch the audience and keep them wanting to read on. Also I will either have a collection of images on the front or a very simple model with an aspect of mystery to make the audience excited for what is going to happen inside the magazine.

From these responses my target audience would like to see latest trends and high end and high street things as well as other things that are shown on the survey. This survey is very useful because it will help me to decide on what to put into the magazine and what different sections there could be through out. Also I can include these so then I can definitely attract my target audience because I will be including things they would want to see in a fashion magazine.

From my research on Uk Tribes I have decided that my target

audience are in the leading edge category, mainly ‘Indie Scenesters’ who are always ahead of the trend and create new trends by mixing lots of different styles together to make their own new style. I have

chosen this genre because I feel like I can really meet their fashion

values well when producing my magazine, for example mixing lots of different styles together to then produce an individual one. Taking

my target audience into consideration I will be focusing on brands such as urban outfitters,

American Apparel, Phix and Adidas which are all high end and are the

style that I am going for. All the clothes that they stock are

conceived as ahead of the curve and High fashion.

Price

Background image

Model

Catchy Phrase/Words

Barcode

Name of model

Important info

Title: Artsie

This is a very simple flat plan of my front cover that I have hand drawn. I have only included the simplistic features such as the title but I haven't put detail into it such as fonts and colours. I have done this because it will help me to set everything out correctly and in a stylish way, but also it will make sure I wont forget any little details such as the barcode.

Date

Effective words describing what’s on the page

Page numbers

Magazine name and issue

Title:Contents

Image from one of the pages

Background image

This is the flat plan for my contents page, I have made a feature pattern in the middle which is the triangular sequence design including images from the pages of the magazine. This is to make people excited about the ongoing pages. I really like this design because it looks very simplistic but it also looks very detailed and stylish.

The eye moves from the logo ID through the

colourful motif on the models eye to the background which

reinforces the brand.

Then down through the slogan writing which

makes the consumers captured by the clever

use of words on the magazine. Then through

the model to the barcode and price which

makes the consumer make a decision if they

want to buy the magazine.

Then finally the eye moves past the bottom

of the image of the model.

This magazine is very simple and is mainly focused on the brand logo and the image of the model, which means they don’t really put anything of

importance on their cover. They make them have a simplistic and clean look meaning there isn’t much to pull in the reader by using the Z eye

movement compared to magazines such as Elle.

The consumer focuses on her neck and shoulder which connotes the fact that ID magazine don’t really apply hotspots to their covers because there is nothing that is of a massive importance, due to there not being anything unusual or eye catching in the rectangle. However there may have thought about the colours because in the hotspot there are different colours such as white, black and silver. The hotspot also includes a little bit of the anchorage which highlights the fact the model and the anchorage are the main features of this magazine. Usually magazines use the models face for the hotspot to draw in the consumer if they are well known, but with this cover the model is not famous. In my opinion they didn’t want to use her face because she is not easily recognizable to the public meaning they wont be as easily drawn in. Also I think they have purposely placed this hotspot there to make the cover look very neat and mysterious

The eye moves over the logo WONDERLAND which reinforces the brand because that is the first thing the consumers see on the front of

magazine. It also shows them what kind of magazine it will be because if they know the brand wonderland, then they know that it will be fashion genre. Then the eye moves through the barcode which will make them

want to buy the magazine because it is the second thing they see. Then the eye moves through the text on the right, which makes the consumer

get a little insight of what the magazine will be like. This makes them more likely to buy the magazine.

The eye crosses over the model on the front of the magazine which means

because her face is facing forwards, it attracts the

consumer to buy the magazine. The eye then

moves to who is in the magazine e.g. Lana Del Rey. This makes people

more likely to buy the magazine from looking at this because if someone

really likes these celebrities on the

magazine then they will but it. Lastly the eye

moves across the anchorage text which is

placed towards the bottom middle of the magazine,

which persuades the consumer because it is a phrase which makes the consumer think and will

usually end up with them buying it.

This magazine is a very good example of the Z eye movement on a magazine because it shows very clearly that the eye moves through all the important pieces of information on the cover of the magazine. From this magazine cover I now know that Wonderland takes into account the z eye movement when creating their covers. This really is effective with this magazine because everything the eye moves through is relevant and adds a lot to the magazine. Also because of this it has lots of persuasion so it gets consumers to make their purchase.

The consumer focuses on the models neck and clothes with a little bit of her face. This connotes that Wonderland magazine have purposely done this because in the focus point there are a lot of colours and textures. Colours are used a lot on magazines to make the covers eye-catching and to attract new consumers who haven't heard of their brand. These colours are very vibrant and are not unusual colours to be shown all together, but because of this they stand out when put next to other magazines. But other then the amount of colours there isn’t really anything of massive importance

which highly suggests that wonderland magazine do not really think about the point of focus massively but do a little due to that being a very colourful part of the magazine. Based on this I think the magazines target audience is young females between the ages of 16-25 because of the colours used on the point of focus on the cover.

Due to clothes being in the hotspot it shows to the reader that this magazine is a fashion magazine because usually the models face or writing is the point of focus. Obviously Wonderland wanted to clearly show that this magazine issue is very colourful and involves unusual fashion items.

The consumer focuses on the face of the model and the colours. This conveys that the model is the main focus for this magazine. Inside the hotspot rectangle there is both her eyes, her nose and her mouth. Due to it being ID magazine the model has one eye closed and this is shown in the rectangle to the consumers so the hotspot is not only showing the models facial expressions but is also reinforcing the closed eye trademark. This is used widely over all their magazines. So consumers will look at this cover and will instantly know that it is ID magazine and if they like ID this will make them buy the issue.

The point of focus is directly in the middle of the magazine cover which shows that ID have really thought about the placement of everything on their cover. Also in the point of focus there are clearly two colours pink and orange, these are very vibrant and bright, they make the magazine very stylish and this is shown very clearly in the rectangle.

The models eye is facing right towards the consumer inside the hotspot which is used on almost every magazine because the way she is looking instantly connects eyes with the consumer who feels like they have made a connection. This is a great selling point to get them to buy the magazine issue. Due to the models lips being slightly open it looks like she is ready to make conversation which is also a great thing to connect with the reader. If there was another magazine with a model looking the opposite way and that was in the hotspot then the consumer would definately choose this magazine compared to the other.

The eye moves through the ID logo which reinforces the brand just like most magazines do because they want to sell their brand to consumers. The eye moves across through the models forehead to the comb which

is being brushed through her hair. This makes the consumer easily know that this magazine is based on makeup and fashion because this kind of image wouldn’t be placed onto a football magazine. By going across with

their eye the consumer will pick out all the bright and vibrant colours showing that the magazine issue is very fun and appeals to them if they

are in their target market.

Then the eye moves down through the

models face seeing her facial expressions and

her details. Further down you then can see the

anchorage text which is very clearly shown in

white bold letters. This makes the consumer

gather what the magazine is going to be like or whom it involves

inside. This is another good place to put the

text in the z movement because it makes the

consumer want to buy the issue so they can find more about what

happens inside the magazine.

The eyes then reach the barcode carefully placed at the bottom left on the cover. This makes the consumer make a decision on whether to buy the magazine or not. This is a well thought out place to put the barcode

towards the end of the Z movement because it gives the consumer enough time to take in everything else on the magazine not just rush

them into a quick decision. The eye moves along the bottom of the magazine cover which gives them another chance to look at the main

image which is the model on the front of the magazine.

The consumer focuses on the models face and a little bit of the anchorage text. This conveys that the model is the main focus for the magazine. The model looks very pale and her eyes, nose and mouth are in the hotspot. This is very predictable hotspot for this type of magazine because the model image is the main/biggest thing filling the cover, so it is usually made the main focus. The only colours in the hotspot are black (from her lipstick) white (from the text) and pale skin colour (from her face).

These colours are quite unusual colours for the hotspot because magazines use very bright and vibrant colours for the hotspot to catch the consumers attention directly. This suggests to me that this magazine may be aimed at younger teenagers who are into more gothic/ alternative fashion due to the colour chose and style.

The anchorage text is also slightly in the main point of focus which suggests that they want it to be seen easily on the magazine due to it being in a big font . When making the magazine Dazed And Confused must have really thought about where to make the point of focus on their magazine because they have placed it in a very good place to attract new and old consumers to their magazines. In my opinion I wouldn’t place the hotspot any were else because the effect of the placement at the minute is very genius and if you changed it, it wouldn’t have as much of an impact on consumers.

The eye moves through the title/brand of the magazine which is DAZED AND CONFUSED which is placed right at the top of the

magazine in very big letters. Because this is the start point of the Z movement it conveys what the magazine will be if the consumer knows the brand well, if not it reinforces the brand. Next the eye

moves right through the middle of the models face which suggest to me that dazed and confused use the Z movement on their magazines because they have everything placed perfectly to fit within the Z eye movement. When the eye goes across the models face it show them

what kind of magazine this is because you can tell what she is

wearing and how the image has been

styled to fit in within a certain genre i.e. this

is fashion. Then the eye moves down to the main text on the

page. This makes the consumer understand

the theme that is going to be in the

magazine or who the magazine is aimed at.

It also makes people know if they want to buy the magazine or not because the big text describes what kind of atmosphere

the magazine will have which will make

them decide if they want to

buy it. The eye then goes across the model again but it goes to her hair which has lots of writing on, this makes consumers interested in

what it says because it is very unusual for a high-end magazine to have this much writing. This is a big selling point because people will like to see individuality as most magazines follow the same rules and

patterns but in some ways this magazine does but in others it doesn’t, such as the eyes not moving through all the text which is shown on the

cover of the magazine.

The consumer focuses on the bag which says MILEY on. This connotes that Miley the celebrity singer is the main focus because the bag with her name on is the hotspot for the consumer. V magazine have purposely done this because they know that Miley has a very big following. When the consumer sees the Miley bag, if they like Miley or they don’t know who she is but want to see more of her, then they will more than likely buy the magazine then if there was a random model as the main image. From the hotspot I can tell that Miley is the main focus/image for the magazine issue.

The bright orange colour on the bag is clearly shown in the rectangle which V magazine have purposely added to attract consumers attention. Bright vivid colours are a very easy way to include in a magazine to attract consumers eyes as they are walking past. This conveys to me that this magazine is aimed at young adults because of the colour chooses maybe between the ages of 18-30.

I think for this magazine this was the best place to put the hotspot because it really catches peoples eyes when looking at the magazine. In my opinion from looking at this hotspot I presume that they take into account the placement of the point of focus when making their magazine because they have placed it in a very effective place. To change the effect of the magazine, V could of placed the main focus as Mileys face to draw in consumers because her eyes stand out very vividly from the page because they are a very bright vivid blue.

The eye moves through the top part of the logo V which reinforces the brand (Most magazines make the logo the first thing people see

because they want it to be well known and remembered). Next the eye moves across the main image which is the celebrity Miley. This

makes the consumer want to buy the magazine if they like Miley due to her being on the front of the magazine. Due to her hair being bright

orange they want to know why her hair is that colour and what she is wearing, this is also a great selling point for the magazine. The eye

then moves through the bag which is the main focus due to it being the

biggest thing on the magazine cover. This

also reinforces the celebrity Miley

because it has her name written on it. This means people

will be able to identify her rightly. Then the

eye moves down through the text on

the left explaining what the magazine is

about e.g. Fashion. This also makes the consumer interested

because from the front of the magazine

you can not really identify what fashion

style will be shown inside the magazine. Which will make the

consumer interested

for what's inside the magazine. Then is moves down to the number which states 83, this is the issue number so the consumer will look at this and know that they have made quite a lot of magazines. They will know that they are trustworthy and are maybe a good read which will

make them very interested in buying the magazine. Lastly the eye moves along the bottom of the magazine to the other bit of text which

also reinforces the celebrity. By looking at the Z movement I can now be sure that Z magazine think about this when making their magazine

because everything lines up perfectly to grab the consumers attention.