gcp venice
DESCRIPTION
GCP Venice MOVE SumerTRANSCRIPT
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Good Case Practice
AIESEC Venezia 2012
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Context
•We created since end of February LC2LC cooperations with clear projects for each country
•Because lessons were done, no physical promo inside the University/ Campus was possible
• All the physical promo was moved to places where students went: bars (Uni&Libraries), pubs, cinemas, youth centres, emailed all students through Uni with projects to apply for
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Promo
• Physical promo – was based on the paper plane idea ( had the partners, countries, OPS date on them)
•ATTRACTION - launched a contest to win free internship
•INNOVATION – covered the city with PAPER PLANEs (that had on it the countries with Projects, contest explanation, date of info events & date on it and the date of the OPS)
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Market segmentation
Faculties:
• Languages
• Economics
• Political Science
(all years of study for GCDP) *Cooperations setting to offer JUST the 4 projects for the TARGET above (look at the flyer in the slide below)
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Promo Material folded into a paper plane
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OGX structure
4 PMs: 3 PMs (Ca’ Foscari) + 1 PM (Padua Uni), each with 6/7 people teams = > more than 30 members working just in OGX, all new members
LC structure was changed to support reaching the goal: • VP OGX: strategy development, cooperation management, Tracking PMs & Timeline overview • Coordinator OGX: PM education & strategy implementation • PMs: fast operational project delivery
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SELECTION
• 1° Round of Selection: info event + questionnaie with 5 Qs => call for interview only the ones who are aligned with GCDP programme
* a challenge was the high number of applicants
• 2° Round of Selection : individual interview + allocation in the cooperation that were set (ask at the end of interview)
*make clear it is a serious process and whoever doesn’t respect DDLs is out, since you have to respect cooperations timeline.
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How to make
RAISING & MATCHING faster than ever?
• Create COUNTRIES Ra&Ma Days - all people that are going in Brazil are going to Raised on Monday & after directly contact Brazil to MATCH them in a maximum of 2 days
• Your EPs can buy their tickets in advance &really get prepare for their internship
*The fastest you make it the less problems you will have in EPs disappearing, problems with cooperations, EPs complaining about the professionalism of the process
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Timeline Overview
•Planning
•Preparation
•Start of promo
February & March
Project Delivery
April &May
Realization June &
July
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Timeline
February
• Strategy creation
• Cooperations setting
• TLP election
March
• TMP election
• PROMO started (airplanes contest unique message of the LC)
• Internal R&R campaigns for members (reach team goal get a free internship)
April
• PROMOTE x 1000000000
• EP Selection
• Raise EPs
• Match EPs
• at the end of the month unique OPS
May
• RAISE & MATCH before CN2
• Solve eventual cooperations problems
• Solve eventual visa problems
June & July
• REALIZATIONs & EP management
• TMP goes on GCDP
• Study for exams
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OPS
• Unique OPS for everyone
• The DAY was transmitted to the EP during selection (one month before it happened)
• Promoted as an INTERNATIONAL DAY CONFERENCE
• LC partners from abroad present online to explain & promote their TNs
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Results
70 TNs reserved through cooperations
*around 10 TNs/country
450 Applications collected
88 EPs Raised
• 64 GCDP
• 24 GIP (even if there was no focus)
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Challenges
• Processesing so many applications in a fast way
• The timeline was really short
• More than 20 forms were not Raised because of not reliable cooperations
• Problems with VISA’s for India
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What made the DIFFERANCE
• Cooperations set from the begining
• Innovation in promotion : The airplane contest
• Innovation in the selection process
• Promoting directly projects
• Promoting just ONE CLEAR MESSAGE
• Allocation of Eps in the cooperations since selection
• OPS delivery involving the LC partners
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We did it! So can you!