gcd-week4-facebook-session
DESCRIPTION
GCD-Week4 Facebook SessionTRANSCRIPT
![Page 1: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/1.jpg)
Facebook Overview and Case Studies
Keith Feighery
![Page 2: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/2.jpg)
Outline
• General Points to Consider when engaging with Social Media
• Facebook Overview• Critique Case Studies (Aesthetic and Content)• Running Competitions• Using Facebook Applications• Questions and Answers
![Page 3: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/3.jpg)
Devising a Social Media Strategy
• Core Components of a Social Media Programme– Know your target audience– Plan goals and aims of campaign (Business Goals)– Think about the tone, voice and personality to adopt– Choose your platforms carefully– Think about the type of content to use on each platform– Take risks – not everything will work– Connect to other channels
![Page 4: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/4.jpg)
Interacting on Social Media
![Page 5: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/5.jpg)
Key to understanding how to leverage social media, is to acknowledge the behavioural shift in online usage patterns
![Page 6: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/6.jpg)
Be Social – Interact with People & Solicit Feedback and Responses
![Page 7: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/7.jpg)
Be Entertaining, Informative or Offer Something of VALUE to Followers
![Page 8: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/8.jpg)
Facebook Pages
![Page 9: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/9.jpg)
Technical Specs of Pages
![Page 10: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/10.jpg)
Technical Spec for Pages
![Page 11: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/11.jpg)
Reasons you Liked
![Page 12: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/12.jpg)
Case Studies
![Page 13: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/13.jpg)
D4Hotels.ie
![Page 14: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/14.jpg)
Penneys
![Page 15: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/15.jpg)
WestCoast Cooler – Thursday Club
![Page 16: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/16.jpg)
Kellys Hotel
![Page 17: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/17.jpg)
Paul Sheeran Jewellers
![Page 18: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/18.jpg)
CopperFace Jacks
![Page 19: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/19.jpg)
Wright Venue
![Page 20: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/20.jpg)
Wright Venue – Like Us
![Page 21: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/21.jpg)
Wright Venue - Wall
![Page 22: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/22.jpg)
Wright Venue - YouTube
![Page 23: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/23.jpg)
Cully and Sully
![Page 24: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/24.jpg)
Cully and Sully
![Page 25: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/25.jpg)
![Page 26: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/26.jpg)
Click Like to Vote
![Page 27: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/27.jpg)
Non-Profits Leveraging Facebook
(Some before and afters)
![Page 28: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/28.jpg)
Irish Wildlife Trust - Before
![Page 29: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/29.jpg)
Irish Wildlife Trust - Now
![Page 30: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/30.jpg)
Breast Cancer Ireland - Before
![Page 31: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/31.jpg)
Breas Cancer Ireland - Now
![Page 32: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/32.jpg)
Barnardos - Before
![Page 33: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/33.jpg)
Barnardos - Now
![Page 34: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/34.jpg)
Trocaire – Before
![Page 35: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/35.jpg)
Trocaire - Now
![Page 36: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/36.jpg)
Selling Goods on Facebook
![Page 37: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/37.jpg)
Puddleducks
![Page 38: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/38.jpg)
Selling on FacebookFacebook eCommerce Apps
![Page 39: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/39.jpg)
Payvment
![Page 40: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/40.jpg)
Payvment Facebook App
![Page 41: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/41.jpg)
Facebook Competitions
![Page 42: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/42.jpg)
What you are not allowed to do
• Running competitions directly on a Facebook Page.• You are required to use a competition application must not run a competition
directly on your Wall.• Having users automatically enter by ‘Liking’ a Page.• You may have them first ‘Like’ your Page but this must lead on to entering a
properly set up competition.• Conditioning entry in the promotion upon a user providing content on
Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page).
• Any interaction a user takes must be using the competition application and not directly on your Page.
• Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so.
![Page 43: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/43.jpg)
Facebook Guidelines
• You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update.
• You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest.
• You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration.
• You can: Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information.
• You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
• You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail.
• You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.
![Page 44: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/44.jpg)
Landing and Custom Page Apps
![Page 45: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/45.jpg)
iFrame App
![Page 46: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/46.jpg)
Iframe App
![Page 47: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/47.jpg)
PageModo
![Page 48: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/48.jpg)
Shortstack
![Page 49: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/49.jpg)
ShortStack App
![Page 50: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/50.jpg)
Facebook Third Party Tools
![Page 51: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/51.jpg)
Wildfire Apps
![Page 52: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/52.jpg)
Involver
![Page 53: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/53.jpg)
Fanappz.com
![Page 54: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/54.jpg)
Facebook eCommerce Apps
![Page 55: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/55.jpg)
ShopTab
![Page 56: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/56.jpg)
EasyPromos
![Page 57: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/57.jpg)
EasyPromos
![Page 58: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/58.jpg)
Thank You
![Page 59: GCD-Week4-Facebook-Session](https://reader035.vdocuments.mx/reader035/viewer/2022070315/554eddceb4c905911d8b4a01/html5/thumbnails/59.jpg)
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274