gbsa online marketing
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TRANSCRIPT
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Methodology for Developing a Dynamic Online Marketing Program
presented to
Traffic + Conversions = $
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Key Objectives: • market research • traffic to content • convert leads
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Market Research • envision future • develop goals and action plans• keyword research• buyer personas• content development • promotion planning
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Market Research Resources • Google Alerts• Google Keyword Tool• Google Docs• Google Reader • Quantcast• Compete • YouTube Insites for Audience • eHow
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Market Research Examples
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Market Research Examples
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Market Research Examples
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Market Research Examples
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Traffic to Content Traffic Sources • drive traffic from "high authority" sitesto squeeze page• opt-in is exchangedfor content• use autorespondersto build lists
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Traffic to ContentContent Types • email• webinars• multimedia• white papers• newsletters• social media• forums
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Traffic to Content Examples
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Traffic to Content Examples
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Traffic to Content Examples
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Traffic to Content Examples
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Convert Leads • marketing automation • segmentation • lead scoring • lead nurturing • metrics and analysis
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Convert Leads - Resources • Posterous, Squidoo
o marketing automation• Aweber, Mailchimp
o list segmentation, lead scoring & nurturing• Google Analytics
o web site metrics
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Convert Leads - Resources • Posterous
o marketing automation
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Convert Leads - Resources • Mailchimp
o list segmentation, lead scoring & nurturing
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Convert LeadsResouces • web site metrics
GBSA Google Analytics Account