2014:GBG in Brazil

Luciano Palma

Google Confidential and Proprietary

What is a GBG?

Voluntary, Motivated Network of Influential Professionals49 managed leaders

26 GBGs, each with a local team

~5 organizers/GBG ⇒ 100's of influencers

55 events in 2014

3,008 attendees (most activity in Q3/Q4)

WW Success Story Winner

What do they do?Events

Workshops

Design Sprints

Lectures

MeetupsVideos

Cases

Google Confidential and Proprietary

2014 H2 Phased Strategy

Understanding Motivating Acting Improving

1:1's with existing GBG Managers

Motivations andExpectations

Needs

Conflicts

Processes

[Re] Energizing existing GBG Managers

Identifying new GBG Managers

Explaining Google's Goals and Benefits for the Community

Opening new GBG's

Inspiring events delivery

Collecting Success Stories

Fostering Collaboration between GBG's

Opening new GBG's

Enabling new content delivery

G-Day-X

Startup Launch-X

Fostering Collaboration with GDG's

Google Confidential and Proprietary

Snapshot at end of Q4

Keeping Brazil into top players

(XP Points)

Q4 (structure):6 new GBG active6 GBGs incubating6 GBGs in pipelineTotal: 26 GBGs (2x)

Q4 (activity):

+328% activity (Q2)52 events4,053 attendees

Google Confidential and Proprietary

GBGs evolution during 2014

biggest growth WW Q3 over Q2: 233%

3rd biggest yearly growth: 180% (note: mgmt only in Q3/Q4)Brazil

Google Confidential and Proprietary

2014 Highlights

Google Confidential and Proprietary

Imagina na Copa: Winner of GBG WW Success Stories Contest!

Featured on GloboNews, online channel of the biggest TV Channel in Brazil (Rede Globo)http://globotv.globo.com/globo-news/globo-news-em-pauta/v/projeto-brasileiro-imagina-na-copa-e-finalista-de-premio-global/3797823/

Google Confidential and Proprietary

GBG's own home!The "GBG Room" is live at the Brazilian Institute of Quality & Productivity (IBQP)

Featured on Facebookhttps://www.facebook.com/Marques.Erica?fref=ts&ref=br_tf

Google Confidential and Proprietary

GBG listed in the TOP10 networks for entrepreneur women on the Internet

Featured on the blog of "Claudia", one of the most influential women's magazinehttp://m.mdemulher.abril.com.br/carreira-dinheiro/como-fazer-networking-conheca-redes-contato-mulheres-internet-798802

Google Confidential and Proprietary

GBG Womenreceives supportfrom SEBRAE/SC

Featured on local blog "Acontecendo Aqui"http://www.acontecendoaqui.com.br/sebraesc-recebe-o-evento-solucoes-google-para-mulheres-empreendedoras/&sa=D&usg=ALhdy297f6Gj2ActmJ7ZsbY9laIeya8wJA

Google Confidential and Proprietary

15 minutes on the radiotalking about the GBG

Featured on Radio Jovem Panhttps://www.youtube.com/watch?v=ra41ii2BOBY

Google Confidential and Proprietary

Launch of GBG Sorocabain main local newspapersFeatured on Diário de Sorocaba and Cruzeiro do Sulhttp://diariodesorocaba.com.br/novo/noticia/231551

http://www.cruzeirodosul.inf.br/materia/583618/facens-tera-encontro-sobre-programa-da-google

Google Confidential and Proprietary

3 GBG Women events, with ~300 entrepreneur women★ 66% of attendees are founder,

partner or CEOs of their companies

★ 100% were satisfied or highly satisfied with the events

Google Confidential and Proprietary

GBG Launch covered by local news

Featured on Jornal de Londrina and Bondehttp://pr.ricmais.com.br/economia/noticias/evento-apoiado-pelo-portal-ric-mais-mostra-o-cenario-atual-das-empresas-startups/

http://www.jornaldelondrina.com.br/londrina/conteudo.phtml?tl=1&id=1507180&tit=Encontro-debate-novas-tecnologias-para-os-negocios

Google Confidential and Proprietary

GBG SalvadorLaunch(Video)

Featured on Youtubehttps://www.youtube.com/watch?v=pSk4Sgg--YU

Google Confidential and Proprietary

Startup events with support from local news and local TV (Record)Featured on RicMais (local news) and RIC/TV Record (Paraná no Ar)http://pr.ricmais.com.br/economia/noticias/evento-apoiado-pelo-portal-ric-mais-mostra-o-cenario-atual-das-empresas-startups/

http://pr.ricmais.com.br/carreira-2/noticias/evento-do-google-bussiness-group-conecta-entusiastas-de-empresas-startups-em-curitiba/

Google Confidential and Proprietary

GBG São Josédos CamposLaunch(Full-day, 300 attendees)

Featured on Youtubehttps://www.youtube.com/watch?v=CmhSJM8sRCc

Google Confidential and Proprietary

GBG Women launchannounced in important entrepreneurshipmagazine

Featured on the online edition of "Pequenas Empresas Grandes Negócios", from Globohttp://revistapegn.globo.com/Noticias/noticia/2014/08/google-lanca-grupo-para-mulheres-empreendedoras-em-goiania.html

Google Confidential and Proprietary

Featured on Startupi, key channel in the brazilian Startup ecosystem http://startupi.com.br/2014/08/saiba-onde-encontrar-um-google-developers-group-ou-um-business-group-perto-de-voce/

GBGs and GDGs presented in relevant Startup Blog

Google Confidential and Proprietary

Community Summit

(GBGs and GDGs)

GBG Brazil2015 Directions

Google Confidential and Proprietary

Big Plans for 2015

- Organizing event in University of California (Berkeley) with IBQP (participation of the mayor of Curitiba)

- GBG Stand on iCities event, with important government and tech industry representatives (5 mayors of international cities, former governor of Paraná, former Google VP, etc)

Google Confidential and Proprietary

Featured on Facebookhttps://www.facebook.com/photo.php?fbid=10152848770574230&set=a.10150459421804230.369662.674514229&type=1&theater

GBG PalmasPlanning 2015 activities

Google Confidential and Proprietary

2-days offsite for planning 2015 GBG activities in a very "brazilian" way ;)

Google Confidential and Proprietary

Starting engines in 2015...

GBG event with member of Skank Band (6M copies sold, Cannes Award in 2011 with the SkankPlay project)

GBG São Paulo on Instagram: 1,000 followers in 1 month

● 34 events already planned

● 5,990 attendees expected