GBA Meeting

1 October 2009

Agenda

• Brand Statement Update [:15]• Diversity Update [:10]• Class Gift [:10] • Real World Conversations [:10]• GBS Newsletter [:5]• Open Discussion [:10]

Brand Statement Update

Initial Launch:• Purpose: Initial feedback and buy-in• Date: TBD (Aiming for week of October 19th)• Who: 1st and 2nd Years

Final Launch:• Purpose: Rollout final product and have pin ceremony• Date: TBD (Aiming for week of October 19th)• Who: 1st and 2nd Years

GBA

Initial Launch Rollout• Introduction [Jeff Davis]

• Recap Lead Week (World Café, Questions, etc.)• Introduce Brand Statement Team

• What affects the brand? [Maria Jaramillo and Ying Huang]• Who are the stakeholders?• Examples of bad brand etiquette involving each stakeholder

• Goizueta Brand Statement Ceremony [Brand Statement Team]• Purpose• Execution

• Pin Design Introduction• Goizueta Oath [Brand Statement Team]

• Read the oath• Accountability in Action [Brand Statement Team]

• Brand Council Introduction• Increased Transparency

• Feedback

Gender

Males = BlueFemales = Red

Nationality

Domestic = RedInternational = Blue