gb tgi q3 & q4 changes

GB TGI Q3 & Q4 2012 QUESTIONNAIRE CHANGESNEW DATA IN ACTION

SMARTPHONES & MOBILE OPERATING SYSTEM

iPhone/iOS Android Windows Phone Blackberry Nokia/Symbian Other0

50

100

150

200

250

300

350

Fledgelings Primary School Parents

22.3m adults own a smartphone

Base: All Adults 15+ Source: GB TGI 2012 Q3

RELATIONSHIP

% m

ore

or le

ss li

kely

CAR ACCESSORIESBUILT IN VS INSTALLED/PURCHASED

Which accessories:

a) did you have built-into the car when purchased?

b) did you install or purchase?

Cycle Carrier/Roof Box/Bar Parking Sensors

Tow Bar Park assist

Sat Nav and GPS Systems Forward Alert

In Car DVD Player Rain sensors (windscreen wipers)

MP3 Stereo Seat Belt Sensors

Digital Radio Heated Seats

Security Tracking System Automatic Start/Stop function

Bluetooth Voice Control System Driver Fatigue Detection System

Other Handsfree Systems Automatic transmission/gear box

Air Conditioning Paddle Shift or Tiptronic Gears

Leather Upholstery Seat/Mirror Settings Save (memory) Button

Camera Detectors (not GPS) Alloy Wheels

Cruise Control

ELECTRONIC CIGARETTES

Men Women 15-24 25-34 35-44 45-54 55-64 65+0%

10%

20%

30%

40%

50%

60%

70%

38%

62%

16% 15%

23% 24%

13%9%

1.2 m adults have used electronic cigarettes in the

last 12 months


PROFILE

% o

f el

ectr

onic

cig

aret

te u

sers

66% always look out for food & drink sales promotions

Spend on average £60 per week on their grocery shopping

27% more likely to do their regular main shopping at Lidl

“Even though I have a favourite brand, if another brand is on special offer I would buy it instead”


PROMOTION BASED CONSUMERSPROFILE

6 million people own an e-book


BRANDSeBOOK READERS

6 million people own an e-book


eBOOK READERSPROFILE

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%

15-24

25-34

35-44

45-54

55-64

65+

AB

C1

C2

DE

Area of employment:Financial [200]

IT/Computing [197]

Income:£75,000 + [252]

Age Social Grade

PRINTERS & SCANNERSNEW SECTION ADDED

32 million own a printer

10m 8m 6m 3m 2mBase: All Adults 15+ Source: GB TGI 2012 Q3

NEW PLATFORMS OF OUT OF HOME MEDIA SALES PROMOTIONS

17.6mNOTICE POSTERS

OUTSIDE SUPERMARKETS

New range available

12.5mNOTICE

SUPERMARKET TROLLIES

Coupons147 (24%)

Competition/Prize draw146 (4%)

Collect tokens146 (9%)

Instant win on packet161 (5%)

Collect tokens138 (8%)

Discounted products131 (47%)


People who notice ads on supermarket trolleys or posters outside supermarkets are more likely to prefer different sales promotions

TOBY CARVERYNEW RESTAURANT ADDED

0% 20% 40% 60% 80% 100%

15-24

25-34

35-44

45-54

55-64

65+

Enter retirement200 (3%)

Make major home improvements

165 (13%)

Get Engaged146 (3%)

Life events in next 12 months

“I often enter competitions featured on packets or labels”

149 (19%)

5.1 million

Age


THERAPIES & TREATMENTSLIFE EVENTS: EXPECT IN NEXT 12 MONTHS

Start University261 (6%)

Birth of subsequent child198 (3%)

Purchase/sell a house/flat152 (7%)

Birth of first child180 (3%)

Change job154 (14%)

Birth of subsequent child135 (2%)

Birth of first child210 (4%)

Start first job186 (6%)

Change job158 (14%)

Aromatherapy massage

Pedicure Facial


OTHER ADDITIONS


GB TGI Q4 2012 QUESTIONNAIRE CHANGESNEW DATA IN ACTION

MEDIA QUINTILES

14Title of the presentation

DIRECT MAIL RESPONSIVENESS


Heaviest 20%

Next20%

Next20%

Next20%

Lightest20%

YOUR MAIL


WHAT TYPES OF MAIL DO YOU LOOK AT?


Perso

nal m

ail

Bills/S

tate

men

ts

Free

Mag

azine

s/New

slette

rs

Paid fo

r Mag

azine

s

Invit

ation

s to

pur

chas

e/su

bscr

ibe

Coupo

ns, O

ffers

, Vou

cher

s

Compe

tition

s

Produ

ct S

ample

s

Oth

er P

rom

otion

s

Catalo

gues

/Bro

chur

es

Gov

ernm

ent I

nfor

mat

ion

Unadd

ress

ed le

aflet

s

Oth

er P

ost

0%

10%

20%

30%

40%

50%

60%

70%

80%

Types of mail

% o

f po

pula

tion

NON-ALCOHOLIC DRINKS


NEW BRANDS ADDED


CELEBRITIES


NEW ADDITIONS


20% of British adults like Lady

Gaga51% of British adults like Kate

Middleton

28% of British adults like Jeremy Clarkson

CONSUMERS WHO RECYCLE OLD MOBILE PHONES


PROFILE

Base: All Mobile Phone Owners 15+ Source: GB TGI 2012 Q4

0% 20% 40% 60% 80% 100%

15-24

25-34

35-44

45-54

55-64

65+

AgeBirth of first child

234 (4%)

Child goes to University209 (3%)

Life events in next 12 months

Get Engaged226 (6%)

7.6 million

“It's only worth doing environmentally-friendly things if they save you money”

121 (20%)

HELP FOR HEROES ADDED


LIFESTAGES


9.5 million have donated to Help for Heroes

Senior Sole Decision Makers171 (19%)

Empty Nesters155 (27%)

Hotel Parents145 (14%)

WOMEN WITH A SUPERDRUG LOYALTY CARD


PROFILE

Base: All Women 15+ Source: GB TGI 2012 Q4

Even though I have a favourite brand, if another brand is on special offer I buy it instead

209 [56%]

I'm tempted to buy products I've seen advertised133 [36]

I often enter competitions featured on packets or labels

181 [28]

gb tgi q3 & q4 changes

Documents

enter competitions

adults 15

adults 15

special offer

favourite

6 million

source

women