gb inebrya technical commercial book-jan 2011
DESCRIPTION
koTRANSCRIPT
MULTICOLOR
PROFESSIONAL HAIR CARE
EVEN MORE
PROFESSIONAL!!!
TECHNICAL-COMMERCIAL BOOK
2010-2011
Inebrya is a
complete and professional brandwith different “personalities”:
• Treatments
• Styling & Finishing
• Reconstruction
• Specific Programmes
• Technical Products
Positioning
is a complete and professional brand
and NOW more than ever before it is
• young
• trendy
• instantly identifiable
To become the worldwide leader in the professional HAIR
COLOUR market and in all the other markets connected to
beauty and hair care, by providing support to both the
professional hair market and retail market
Target = Mission
COLOR becomes the central figure of the brand, the entire world of
professional hair and all its elements:
• TECHNICAL WORLD
• CARE and TREATMENT
• STYLING & FINISHING
Strategy
Philosophy
Our philosophy is COLOUR, COLOUR AND
EVEN MORE COLOUR!
Multicolor Professional
Hair Care
Philosophy
Colour with high performance
technical products
COLOR, COLOR and
EVEN MORE COLOR
Philosophy
Colour with functional,
professional and eye-catching
packaging
COLOR, COLOR and
EVEN MORE COLOR
Philosophy
Colour with pleasant
fragrances for everyone
COLOR, COLOR and
EVEN MORE COLOR
Claim
Even More
Professional
In other words, Inebrya’s
products are even more
professional, even more versatile
and even more modern, they
have been specifically designed
to be used by professionals who
want beauty and quality in one
solution.
THE
LINES
The lines
Treatments for all hair types and forcolourful fun people.
Trendy, dynamic and active Styling that
creates volume, shape, body, shine and
super straight hair.
.
The professional range of colour enhancing
and nourishing masks for creating a
multitude of safe and personalized colour
effects.
The lines
Professional line of relax and wellness
treatments for the scalp, hair and face
specially created for MEN.
Play with your hair
Professional hair and scalp care products
especially for boys and girls : extra-delicate
ingredients, “no tears” formula sulphate free
and allergen free perfume
The lines
Capelli luminosi e vitali
alla luce del sole
Sun protection hair care programme
The “intelligent” reconstruction programme
Color and versatile modern technical
hair care products, for professionals
who demand quality and image in a
single solution.
The lines
PRODUCT
RANGE
TREATMENTS
Color
Shampoo
Color
Conditioner
Color
Mask
COLOR
Leave-in
color fixer
Programme designed to nourish cosmetically
coloured or highlighted hair.
Products formulated to reach a specific anti-
oxidizing action for long-lasting brilliant and
intense cosmetic colours.
COLOR
COLOR PROTECTION PROGRAMME
COLOR
COLOR PROTECTION PROGRAMME
Ideal solutions for treating hair that undergoes
frequent hair straightening and perming.
Chemically treated hair needs specific hydrating
and nourishing actions to fight frizzy and dry hair
caused by the frequent use of these technical
services.
Target: completes the colour service and its specific
anti-oxidizing action helps prolong cosmetic color
maintenance.
Color
Shampoo
+ or
Color
Conditioner
Color
Mask
COLOR
COLOR PROTECTION PROGRAMME
+
Leave-in
color fixer
Shampoo for coloured or
streaked hair
• Cleanses and nourishes damaged and stressed hair
• Maintains colour intensity and luminosity
• Long lasting antioxidizing action.
• Active ingredients: Honey and Vitamin E
COLOR SHAMPOO
300 ml
COLOR
300 ml 1000 ml
CREME CARAMEL
Conditioner for coloured and
streaked hair
• Detangles and makes hair easy to comb
• Leaves hair soft and brilliant
• Deep nourishing weightless action
• Ideal for color maintenance
• Active ingredients: Linseed Oil and Carrot extract
COLOR CONDITIONER
COLOR
300 ml 1000 ml
CREAM OF RICE
• Nourishes and moisturizes damaged and stressed hair
• Helps maintain color intensity
• Restores shine
• Active ingredients: Linseed Oil and Carrot extract
COLOR MASKMask for coloured and streaked
hair
COLOR
500 ml
1000 ml
TUTTIFRUTTI
LEAVE-IN COLOR FIXER
•Ideal for dry, coloured, treated and
streaked hair
• Acidifying, anti-oxidizing and restructuring
action helps complete the technical colour
service
• Fixes and protects cosmetic colours from
formation of free anti-radicals
• Enhances color brilliance200 ml
Restructuring leave-in spray color-fixer
COLOR
RICE MILK
Counter display COLOR
12 Shampoo + 12 Mask
12 Color
Shampoos 100 ml.12 Color Masks
100 ml.
The display contains:
COLOR
DISPLAY COLOR
Dry-T
Shampoo
Dry-T
ConditionerDry-T
Mask
DRY-T
Leave-in
Conditioner
Lasting care
Lotion
Fluid
star
Programme designed to nourish and moisturize dry,
frizzy and chemically stressed hair.
Products formulated to give a restoring, nourishing,
anti-static and anti-frizz action that hydrates
leaving hair soft and full of vitality.
DRY-T
NOURISHING PROGRAMME
impoverished hair structure after chemicalservices.
Chemical action of coloring agents, bleach and
other technical services.
natural hair structure.
DRY-T
MAIN CAUSES
DRY, FRIZZY AND TREATED HAIR
Thermal: use of the curling tongs, straightening
irons and blow-driers
Physiological: lack of sebum
Environmental: wind, sun and humidity
Chemical: coloring, bleaching, permanent waving
DRY-T
MAIN CAUSES
DRY, FRIZZY AND TREATED HAIR
Target: nourishes, hydrates, smoothes and
restructures.
Weightless action leaves hair soft and easy to comb.
Dry-T
Shampoo
+
Dry-T
Conditioner
or
Dry-T
Mask
DRY-T
NOURISHING PROGRAMME
Leave-in
Conditioner
or
Lasting care
Lotion
Fluid
star
+ +
DRY-T SHAMPOONourishing shampoo for
dry, frizzy and treated hair
300 ml
DRY-T
300 ml 1000 ml
10 lt
• Cleanses and moisturizes leaving hair soft
• Leaves hair silky soft and easy to comb
• Restores brilliance and smoothness
• Active ingredients: Silk and Wheat Proteins
MILK
• Weightless nourishing andhydrating action
• Leaves hair easy to comb
• Leaves hair silky soft and full ofshine
• Active ingredients: Wheat Proteinand Glycerine
Nourishing conditioner for dry,
frizzy and treated hair.
DRY-T CONDITIONER
DRY-T
300 ml 1000 ml
MILK
LEAVE-IN CONDITIONER
• Weightless hydrating and deep
nourishing action
• Leaves hair silky and glossy
• Ideal for dry, frizzy, coloured and
chemically stressed (permed, straightened,
bleached, etc.), hair structures
• Active ingredient: Extract of Sunflower
Nourishing conditioner for dry, frizzy,
coloured and chemically stressed hair
DRY-T
300 ml
SENSUAL CREAM
DRY-T MASK
• Deep nourishing and instant
detangling action
• Protects and strengthens hair
• Leaves hair easy to manage and full of shine
• Active ingredients: Wheat Protein and Glycerin
Nourishing mask for
dry, frizzy and treated hair
DRY-T
500 ml1000 ml
BANANA
LASTING CARE LOTION
• Moisturizes and restructures dry and treated hair
• Weightless softening action
• Deep strengthening action
• Leaves hair brilliant and easy to comb
• Active ingredients: Silicon microemulsions, Keratin and Wheat Proteins
Restructuring treatment for dry
and treated hair
DRY-T
12 pz. x 7 ml
LYTCHEE
60 ml
DRY-T
• Filming and sealing action to prevent
and treat split ends
• Hydrates and nourishes hair for
maximum brilliance
• Leaves hair soft, silky and easy to comb
• Active ingredients: Linseed Oil and Aloe
Vera
FLUID STARLiquid Crystal restructuring for
dry and treated hair
MANGO
Dry-T Shampoo
100 ml.
Dry-T Conditioner
100 ml.
Counter display DRY-T
12 Shampoo + 12 Conditioner
DRY-T
The display contains:
DISPLAY DRY-T
Also available in bulk
300 ml
SMOOTH
Smoothing
ShampooSmoothing
Mask
Programme designed to make curly and unruly hair
easier to smooth.
Products formulated to reach a long-lasting
smoothing, anti-frizz, and nourishing action to
regulate even the most difficult hair.
SMOOTH
SMOOTHING PROGRAMME
Natural hair structure
Weather: humidity
SMOOTH
MAIN CAUSES
UNDISCIPLINED AND REBEL HAIR
Target: smooth and straighten even the most
difficult and unruly hair
Restore weightless healthy shine
Smoothing
Shampoo
Smoothing
Mask
+
SMOOTH
SMOOTHING PROGRAMME
.
SMOOTHING SHAMPOO
• Cleanses and makes hair easy to straighten
• Reduces frizz
• Deep nourishing and moisturizing action leaves hair soft
• Restores shine and brilliance
• Active ingredient : Cotton Oil
Straightening shampoo for
curly and unruly hair
300 ml
SMOOTH
300 ml 1000 ml
TOFFEE
SMOOTHING MASK
• Makes curly and unruly hair
easier to smooth
• Softening and detangling action
• Moisturizes and nourishes
• Active ingredients: Cotton Oil
Straightening mask for
curly and unruly hair
SMOOTH
500 ml1000 ml
TOFFEE
Energy
Shampoo
Energy
Lotion
ENERGY
Programme studied to help prevent the
problems related to hair loss and to restore
vitality without altering the natural level of
hydration
ENERGY
PROGRAMME TO HELP
COUNTER HAIRLOSS
MAIN CAUSES
HAIR LOSS
Alimentary disorders
Congenital factors, hereditary and
physiological
Stress
Environmental and seasonal
factors
ENERGY
Mechanical stress during styling
Poor diet and lack of principal nutrients
Pregnancy and breast-feeding
Medicine
ENERGY
MAIN CAUSES
HAIR LOSS
Energy
Shampoo
Target: stimulate strength and vitality by
increasing scalp-root oxygenation and by
regenerating the hair bulb.
+
PROGRAMME TO HELP
COUNTER HAIRLOSS
Energy
Lotion
ENERGYENERGY
• Gently cleanses and moisturizes
• Purifies and revitalizes the scalp
• Energizing and strengthening action
• Active ingredients: extracts of Capsicum and Oligo-elements
ENERGY SHAMPOO Anti-hair loss shampoo
ENERGYENERGY
10 lt LIQUORICE
300 ml 1000 ml
ENERGY LOTION
• Energizing and strengthening
action
• Tones and nourishes the scalp
• Balances and strengthens the
hair structure
• Active ingredients: Soy
Proteins and Oligoelements
12 pz. x 10 ml
Lotion formulated to help prevent hair
loss
ENERGY
EUCALYPTUS
125 ml
ENERGY
ENERGY LOTION Lotion formulated to help prevent hair
loss
EUCAPLYPTUS
• Energizing and strengthening
lotion
• Tones and nourishes the
scalp
• Balances and strengthens the
hair structure
• Active ingredients: Soy
Proteins and Oligoelements
Cleany
Shampoo
Cleany
Lotion
CLEANY
Programme designed to solve the anti-
aesthetic problem of dandruff, by restoring the
natural levels of moisture to the scalp and
significantly reducing the formation of
dandruff
CLEANY
ANTI-DANDRUFF PROGRAMME
change in skin scars
unhealthy diet
aggressive cleansing agents
small skin lesions
CLEANY
MAIN CAUSES
DANDRUFF
Cleany
Shampoo
Target: counter the proliferation of Pityrosporum
Ovale, the organism responsible for excessive
scalp flaking
+
Cleany
Lotion
CLEANY
ANTI-DANDRUFF PROGRAMME
Anti-dandruff shampoo, ideal for
delicate and impure scalps
• Cleanses and purifies sensitive and
impure scalps
• Restores natural equilibrium to the
scalp
• Helps regulate sebum secretion
• Active ingredients: Piroctone Olamine, Extracts of Orange and Lemon
CLEANY SHAMPOO
300 ml 1000 ml
CLEANY
CITRUS
CLEANY LOTION
• Antimicrobial, cleansing and
astringent action
• Nourishes and tones hair and scalp
• Active ingredients:Piroctone
olamine and extracts of Nettle
and Burdock12 pz. x 10 ml
Anti-dandruff lotion for
sensitive and impure
scalps
CLEANY
ANISEED
BALANCE
Balance
Shampoo
Cleany
Lotion
Programme designed to restore balance to the
scalp and regulate excess sebum
production, without altering the natural
moisture level of both hair and scalp
BALANCE
SEBUM CONTROL PROGRAMME
aggressive cleansing agents
BALANCE
MAIN CAUSES
GREASY HAIR AND SCALP
hormonal / genetic: altered production of the
sebaceous glands
stress
pollution
BALANCE
MAIN CAUSES
GREASY HAIR AND SCALP
unhealthy diet and lack of major nutrients
medicine
temperature / seasonal changes
Target: regulate excess sebum production, purify
and oxygenate the scalp
SEBUM CONTROL PROGRAMME
BALANCE
Balance
Shampoo
+
Cleany
Lotion
• Effective cleansing and balancing
action helps regulate the production of
excess sebum
• Effective soothing and astringent
action
• Active ingredients: Birch extract, olive
oil and Meadow Foam
BALANCE
Sebum regulating shampoo for
oily hair and skin
BALANCE SHAMPOO
GREEN APPLE
300 ml 1000 ml
CLEANY LOTION
• Effective sebum-regulating,
purifying and astringent
action
• Nourishes and tones the hair and scalp
• Active ingredients: Piroctone olamine and extracts of Nettle and Burdock12 pz. x 10 ml
Sebum control anti-dandruff
lotion for sensitive and impure
scalps
CLEANY
ANISEED
DOUBLE
ACTION
FREQUENT
Frequent
Shampoo
Winter use
Frequent
Shampoo
Summer use
Best care
conditioner
Hydra body
cream
Programme designed to moisturize and
revitalize frequently cleansed hair, while
respecting the skin's physiological pH level
Products developed to cleanse the hair and
leave the body beautiful, too!
FREQUENT
FREQUENT USE PROGRAMME
FREQUENT
MAIN CAUSES
FREQUENT USE
temperature / seasonal changes
excessive sweating
regular gym activity / swimming pool
habits
Target: hydrate body and hair, restore
smoothness, gloss and leave hair easy to
comb
.
Summer Use
Shampoo
FREQUENT
FREQUENT USE SUMMER PROGRAMME
Best care
conditioner
Hydra body
cream
+ +
Hydrating shampoo for frequent use
• For very dry hair
• Cleanses, nourishes and
moisturizes
• Leaves hair brilliant and soft
• Ideal for frequent use
• Active ingredients: Milk Proteins,
Vitamin E, Wheat protein and
sunscreen
FREQUENT SHAMPOO
FREQUENT
300 ml. 1000 ml.
SUMMER USE
Conditioner for all hair
types
• Instant detangling action
• Moisturizes
• Weightless action
• Restores elasticity and shine
• Active ingredients: Linseed Oil
BEST CARE CONDITIONER
FREQUENT
1000 ml.
MILK
Hydrating Body Cream
• Nourishes and oxygenates the skin
to restore vitality and a fresh
sensation
• Ideal as an after-sun moisturizer
and as a revitalizer in winter
• Active ingredients: Vitamin E, Olive
Oil and sunscreen
HYDRA BODY CREAM
FREQUENT
200 ml.
SENSUAL FLOWER
Target: hydrate the body and revitalize hair,
restore smoothness, gloss and leave hair easy to
comb after cleansing
.
FREQUENTLY USED WINTER PROGRAMME
FREQUENT
Winter Use
Shampoo
Best care
conditioner
Hydra body
cream
+ +
FREQUENT SHAMPOO
• Particularly suitable for greasy,
dull and lifeless hair
• Adds shine and moisturizes
• Retsores softness and tone
• Specifically designed for frequent
use
• Active Ingredients: Herbal
Extracts and mild surfactants
derived from Olive Oil
Revitalizing shampoo for frequent
use
FREQUENT
300 ml. 1000 ml.
WINTER USE
Conditioner for all hair
types
• Instant detangling action
• Moisturizes
• Weightless action
• Restores elasticity and shine
• Active Ingredients: Linseed Oil
BEST CARE CONDITIONER
FREQUENT
1000 ml.
MILK
Volumizing
Shampoo
Volumizing
conditioner
VOLUME
Programme designed to give body and volume
to fine and lifeless hair, restoring strength to
the hair from the root
VOLUME
VOLUMIZING PROGRAMME
Weak and fine structure
diameter of hair is 20% finer than
normal hair
particularly fragile
VOLUME
MAIN CAUSES
FINE LIFELESS HAIR
Volumizing
Shampoo
Target: restore weightless body and elasticity
to fine and lifeless hair
+
Volumizing
conditioner
VOLUME
VOLUMIZING PROGRAMME
Volume
Disponibilità: 15 luglio 2010
VOLUMIZING SHAMPOO
• Carries out a gentle weightless
cleansing action
• Restores body and volume to hair
• Brilliance and vitality
• Active Ingredients: Wheat Protein
and a mix of Exotic Fruits
Volumizing shampoo for fine and lifeless hair
VOLUME
300 ml.1000 ml.
PEAR
VOLUMIZING CONDITIONER
• Carries out a weightless detangling
action
• Restores volume to roots and
strengthens the structure
• Gives body and vitality to lengths
• Active ingredients: Wheat Protein
and a mix of Exotic Fruits
Volumizing conditioner for fine and lifeless hair
VOLUME
300 ml.1000 ml.
APRICOT
Curly
shampoo
Curly
mask
CURLY
Programme designed to restore elasticity,
body and vitality to naturally curly or permed
hair with a controlled anti-frizz action
CURLYCURLY
CURLY PROGRAMME
Very dry hair structure
Poorly hydrated hair fiber
MAIN CAUSES
FRIZZY UNDEFINED CURLY, WAVY
OR PERMED HAIR
CURLY
Natural hair structure
Curl
Shampoo
Target: restore definition, hydration, shine and
brilliance to curly, wavy and permed hair
+
Curl
Mask
CURLY PROGRAMME
CURLY
300 ml. 1000 ml.
• Restores elasticity, hydrates and
carries out an anti-frizz action
• Gives protection and extraordinary
shine
• Active ingredients: Gardenia Milk,
Panthenol and Silk Proteins
CURLY
CURL SHAMPOOShampoo for curly, wavy and permed hair
ALMOND MILK
• Effective weightless detangling
and moisturizing action
• Enhances natural curl elasticity,
restoring life and brilliance
• Eliminates frizz
• Active ingredients: Gardenia
Milk and Panthenol500 ml. 1000 ml.
CURL MASKMask for curly, wavy and
permed hair
NOUGAT
CURLY
300 ml
No yellow shampoo
NO YELLOW
no yellow
Programme designed to reduce the
progressive yellowing and fading of the
natural or cosmetic colour
NO YELLOW PROGRAMME
NO YELLOW
BALANCE
MAIN CAUSES
GREY HAIR
poor diets and a deficiency of Vitamin B5, which
helps to increase the production of anti-free radicals
smoking
illness and extreme stress
NO YELLOW
Target: to tone down unwanted yellow effects on
streaked and bleached hair
No yellow
shampoo
+
Kromask
Silver
NO YELLOW
NO-YELLOW PROGRAMME
300 ml. 1000 ml.
Anti-yellow shampoo
for bleached or grey hair
• Cleanses and tones down unwanted
yellow effects on streaked and
bleached hair
• Ideal for grey hair
• Active ingredients: Silk Proteins and
Extracts of Grape
GRAPES
NO YELLOW SHAMPOO
NO YELLOW
This season the catwalks of all
the top international fashion
houses have been full of easy
to wear ultra LIGHT creations.
Silk, simple and chic and
always incredibly splendid.
Glamourous Golden
accessories to make everything
more precious.
BACKGROUND
Film stars have their
own personal style
but they all want to be
seen with BRILLIANT
and LUMINOUS, hair
no matter what the
colour.
BACKGROUND
Hair is subject to environmental
aggression (UV rays – smog – fine dust
particles), repeated chemical services,
mechanical and thermal stress, and day
after day this causes:
• weak hair structures
• dehydrated, dull and lifeless hair
• loss of natural brilliance
• cellular ageing
NEEDS
Our Hair, like our body, is an important indicator of youth,
health and vitality.
As the tips are the oldest part
of the hair structure damage is
most evident on long hair.
The beauty of long hair is
totally at risk when the tips are
damaged.
LENGTHS&TIPS
With time hair becomes drier,
frizzier and fragile, it looses its
natural luminosity and is more
difficult to comb and manage.
An unhealthy hair structure will
have a negative effect on the
final result of professional in-
salon technical services.
HAIR&FRIZZ
Dull and lifeless hair is not only a
result of physiological ageing but it is
also determined by the natural hair
structure.
HAIR&SHINE
For example; a frizzy hair structure will
absorb light without being able to reflect
it, because when the hair fibre is
dehydrated or when its cuticle scales
have been left open due to aggression
from external factors the light reflected
will not be reflected evenly.
SOLUTION
SOLUTION
The new ARGAN OIL treatment line
that
restores brilliance and protects
stressed,
dull and lifeless hair. Its intense internal
pro-age action
restructures, nourishes and hydrates
without leaving hair feeling heavy.
SOLUTION
Argan Oil is extremely rich in cosmetic properties: it
contains very high levels of essential fatty acids (oleic acid
and linoleic acid) as well as special antioxidizingmolecules that restore a superior level of stability to
counter the oxidizing process and to provide effective
protection against free radical scavengers.
It hydrates and nourishes stressed hair, to restore
brilliance to dull hair.
ARGAN OIL
Why is it so precious?
• STRICT SCIENTIFIC STUDIES HAVE CONFIRMED ITS EFFECTIVENESS
The multiple uses of this popular oil have been confirmed by strict scientific studies. In-
depth chemical analysis have revealed that Argan Oil is a naturally rich mix of active
substances, Vitamin A, Vitamin E, Vitamin F, fatty essential oils, linoleic acid, linolenic acid,
Omega 3 and Omega 6.
ARGAN OIL
• AN ANCIENT TRADITION
For centuries Argan Oil has protected the skin of Arabian women from the damaging effects
of the desert sun. Argan Oil has extraordinary medicinal properties, it has been used to heal
scars and burns, to soothe red and irritated skin, to treat psoriasis, chicken-pox and
teenage acne. The same laborious and accurate traditional artisan methods are still used
today. It takes an entire day of work and 100 kg of nuts to produce one litre of Argan Oil.
• A PRECIOUS OIL EXTRACTED FROM A RARE AND UNIQUE TREE
Why is it so precious?
ARGAN OIL
Argan Oil is extracted from the fruit of the Argania
Spinosa tree, which can live for more than 200 years.
It grows in Marocco and is endemic to the Souss
valley, a triangle of desert between Marrakech, Agadir
and Essaouira. It is in risk of becoming extinct and it
has been declared by UNESCO a patrimony of
Humanity. The surviving specimens of the Argania
Spinosa tree, due to years of savage deforestation
and exploitation, are to be found in one valley. In '96
replanting began in areas of the desert, however, it
takes about 50 years for its fruit to become mature.
Argan oil
together with the incredible
properties of the natural active
principles
Extract of Sunflower and
Jojoba Oil
and a special
UV Filter
carries out its
effective
ILLUMINATING
PRO-AGE
action
A NATURAL MIX
JOJOBA OIL
Oil of Jojoba is an active principle that is rapidly
absorbed by the skin and that easily penetrates within the
hair fibre. This extract boasts the presence of natural
anti-oxidants: tocopherols.
It is ideal for contrasting premature ageing of both the hair
and the skin, it regenerates tissues and carries out a
scalp rebalancing action. It restores extraordinary
shine and reduces frizz.
JOJOBA OIL
Jojoba oil does not contain glycerine (triglycerides) like all other seed oil, nor
does it share their branch-like structure. Its excellent skin absorbing action
and ability to penetrate even the smallest dermal interstices is due to its
linear molecular structure.
Why is it important?
The Extract of Sunflower is rich in Vitamin E
which helps protect the hair from environmental
pollution, as well as carrying out an effective anti-
oxidizing action, to prevent cellular ageing. It
restores shine to dull and lifeless hair.
EXTRACT OF SUNFLOWER
The extract of Sunflower is extremely rich in polyphenols, these natural anti-
oxidizers are useful in preventing the oxidation of lipoproteins and countering
the formation of free radical scavengers.
EXTRACT OF SUNFLOWER
Why is it so popular?
SUN FILTER
The Sun Filter transforms the harmful UV rays absorbed by the hair structure
into harmless infra-red energy. This transformation helps protect the hair fibre
from photo-cellular ageing caused by refracted UVA and UVB rays.
• UV protection
• Anti-Age action
THE PRODUCTS
300 ml. 1000 ml.
PRO-AGE SHAMPOOBrilliance Shampoo for stressed, dull and
lifeless hair
• Delicate cleansing action, carries out an
effective protecting and anti-oxidizing
action to counter smog and harmful
environmental factors
• Restores unbelievable tone and shine
Use: apply to wet hair, massage and then rinse
off
Timing: end of January 2011
300 ml. 1000 ml.
PRO-AGE MASKBrilliance Restoring Mask
for stressed, dull and lifeless hair
• Detangles, leaves hair soft and carries out an
excellent anti-frizz action
• Nourishes and protects hair and scalp from
the formation of free radical scavengers, to
leave hair soft and full of incredible shine
• Ideal even on dry and sensitive scalps
Use: apply to damp hair along lengths and tips,
leave on for 3-5 minutes and rinse off.
Timing: end of January 2011
200 ml.
PRO-AGE CONDITIONER Brilliance Dual phase conditioner for
stressed, dull and lifeless hair
• Detangles, protects and leaves hair
weightless
• Wrapping action gives hold, body and
brilliance
• Effective anti-frizz action
Use: after shampooing, spray over lengths and tips.
Massage and comb through. Do not rinse off. SHAKE
WELL BEFORE USING.
Timing: end of January 2011
100 ml.
PRO-AGE TREATMENTRestructuring treatment for stressed,
dull and lifeless hair
• Counters the formation of free radical
scavengers, helps prevent ageing.
• Hydrates and nourishes lengths and tips to
restore brilliance and leave hair super silky soft.
• Eliminate frizz and split ends to leave hair
weightless and healthy looking.
Timing: end of January 2011
Pro-Age Treatment with Argan Oil is the
ideal solution for both,
• the client who desires instant brilliance,
incredibily soft and nourished hair that is
easy to comb
• the professional who during or after a
technical colour service wishes to increase
brilliance and luminosity, or when styling
frizzy and unruly hair to boost control and
give extra hold.
WHO IS IT FOR
PRO-AGE TREATMENT
The Argan oil treatment can be used:
• as a leave-in treatment to discipline and
restore instant brilliance. Apply to towel dried
hair, leave in and do not rinse off, or apply
directly on to dry hair
• add 5 ml to the colour mix to enhance
brilliance
• apply immediately after the colour service to
increase luminosity
APPLICATION TIPS
The ARGAN AGE line has been made even more precious with its new
delicate and enveloping fragrance. It is both a complete cosmetic and
treating experience that every woman should regularly use.
FRAGRANCE
HAWTHORN FLOWERS
FRAGRANCE
HAWTHORN FLOWERSAn allergen free fragrance, especially selected to reduce the risks of skin
irritation.
Lemon
Bergamot orange
Hawthorn
Vanilla flowers
Peony
Caramel
Vanilla Pods
Musk
TOP NOTES
MIDDLE NOTES
BASE NOTES
What does ARGAN AGE offer?
IN BRIEF
EXCEPTIONAL
BRILLIANCE
to leave hair incredibly luminous
What does ARGAN AGE offer?
IN BRIEF
EXTRA
WEIGHTLESS
ACTIONto leave hair silky soft
What does ARGAN AGE offer?
IN BRIEF
PRO-AGE
TREATMENT
to prevent the formation of free radical scavengers, to
counter ageing
What does ARGAN AGE offer?
IN BRIEF
ANTI-FRIZZ
EFFECT
to protect from frizz at all times
What does ARGAN AGE offer?
IN BRIEF
ANTI-SMOG
ACTION
to protect hair from pollution, smog and fine dust
particles
What does ARGAN AGE offer?
IN BRIEF
ANTI-UV
ACTION
to protect hair from the damaging effects of harmful UV
rays
Positioning
KROMASK Professional is the new professional
range of 8 reviving and nourishing masks that
create safe and an infinity of personalized color
effects
NEW!
Function
KROMASK Professional is
for natural, colored and
highlighted hair and is ideal
for restoring brilliance in-
between professional
colouring services and to
illuminate dull and lifeless
hair with intense tones.
1. Revives, enhances,
brightens and
protects COLOUR
2. Nourishes, detangles
and conditions
Actions
CGE System Technology
Formulated with an acidic pH (3.5) to give a longer
lasting colour reviving action, all the masks contain
special “grip “ color pigments that help close the
cuticle scales for a smoother, more compact, and
glossier hair structure.
The natural secret
Oil rich in tocopherols
(antioxidizing vitamins)
extracted from cold pressing
the seeds of the
Calophyllum inophyllum tree
native to Indonesia.
NYAMPLUNG OIL
Nyamplung Oil
• protects from 'ageing and free
radicals
• intense weightless nourishing
and moisturizing action
• restores exceptional softness
and shine to hair
Certificazione NATURALE
Revives, intensifies and tones natural and
cosmetically coloured hair
revives, intensifies and tones
bleached and streaked hair ... ..
…. creates extraordinary chromatic effects on
bleached and streaked hair
300 ml.
Size
NEW!
Cleanse hair using the most suitable Inebrya shampoo
and towel dry. Wearing disposable gloves, apply an
adequate amount of product (approximately 20/30 ml.)
Gently massage and use a wide tooth comb to distribute
evenly. Leave on for 3 to 5 minutes depending on the
desired intensity (for intense tones increase the leave on
time up to a maximum of 15 minutes). Rinse thoroughly.
The product does not stain, however, we recommend
that it is not applied directly on to the scalp.
Use:
Product map
-“Warm” toneChocolate
1. Intensifies and enhances natural
and cosmetic colours and restores
brilliance and shine.
2. Modulates the tones of natural and
cosmetically coloured hair
3. Longer lasting hold of cosmetic
colors, for even colour results
4. Creates chromatic fashion effects
on bleached hair
5. Tones streaks, highlights,
balayages, etc.
6. Conditions and moisturizes hair,
leaving it silky soft
7. Easy to apply and rapid leave on
times (3-5 m)
8. All shades can be mixed
together to create extraordinary
personalized effects
Ideal for male clients!!
!
Free tosmile
The man in figures (Italy)
Total male population: 28.376.084
• Foreign male population: 1.226.712
• Males between the ages of 18 and 59 :
16.958.763
who are:
Single: 7.038.134
Married: 9.598.628
Divorced: 248.302Source: Istat (aggiornamento Maggio 2005)
Men and Beauty
The relationship between Men and Beauty has changed!
• Men love to take more care of themselves:
• 66% of males watch their weight
• 60% play sports
• 14% go to beauty Spas
• 7% regularly visit a beautician
• on average men dedicate 45 minutes on personal care
• 98% of men buy personal care products
(fonte Max Biotherm Homme, marzo 2008)
!
Man and Cosmetics
In particular, their attitude towards Cosmetic products
has changed
• 3 out of 4 men go to beauty shops or specialized
stores where they make their own purchases
• Cosmetics are no longer considered women only
products
• Men are no longer afraid of seeming less “masculine”
by using specific products for the face and body
Male cosmetic market
+ 8,5%
Source: Unipro Italia 2007
Reasons for purchasing
Source: Indagine 2B Research&Analysis in profumeria e GFK Eurisko interviste Web
1. Appear more attractive and appealing towards the
opposite sex (65%)
2. Increase self-esteem to feel better and at ease in
all situations (61%)
3. Be more successful both at work and social life
(54%)
Man and hair
• 2 out of 3 men say that their hair is the most important
element of their appearance (more than clothing and
perfume)BUT
• 75% have problems of dandruff or oily scalps
• 1 out 2 fears hair loss, 4 out of 5 are victims of it
• 8% complain of having lifeless hair
Source: indagine Nextplora 2007 - Italia
Man and his hair
• 50% use a regular Shampoo
• 45% use Styling Gels or Pastes
• 8% use Lacquers or Sprays
• 6% use Mousse
Source: indagine Nextplora 2007 - Italia
Source: Indagine di Marketing&Telematica MMAS (Micromarketing Analysis System) su 64.000 punti vendita
monitorati dal 1995
49,3% of the total number of
salons are Unisex
Hair Market (Italy)
Special needs
• Male hair, scalp and skin
are different from those of women
• Male hair is subject to a more noticeable
physiological weakening process
• Male scalps are thicker, greasier and more
impure
• Male facial skin is more resistant but it tends to
become dehyrated after frequent shaving
Needs
The male lifestyle is filled with intense
work, sport and social commitments,
therefore, they want personal care
products that have been formulated
to let them feel good about
themselves and with others
Also
The male client is a well informed and demanding
consumer who wants high-technology products
that satisfy these three basic conditions:
• easy to use
• quick to apply
• immediate action
SolutionInebrya Men entirely dedicated for MEN is a range of
professional well-being treatments for the
skin, hair and face
Soluzione
Products that
make you
feel…..
Free to
smile!
Product Range
6 products in 4 specific programmes
for skin, hair and facial well-being
Function
Its purifying, balancing,
strengthening and
moisturizing actions all
make MEN a
technologically complete
line of products
ideal for men who love to
feel confident in any
situation: at work, with
friends or in private
Technology
Inebrya Men takes advantage of the
synergy between the complex of
Protein-Based active ingredients
and the invigorating effect of the
refreshing and exfoliating properties of
the Mediterranean Medicinal Plants
A real
"Cocktail of well-being“
a ritual to be taken
several times a day
Wheat Protein nourishing and strengthening action
Protein-Based active ingredients
Soy Proteindermoprotective, revitalizing and moisturizing action
Creatinetoning and vigorizing action
Active Mediterranean Ingredients
Nettle and Mintrefreshing and energizing action
Burdock and Rosemarypurifying and antioxidizing action
Mango OilSoftening and soothing action
Other active ingredients
Walnut shells exfoliating
Piroctone Olamine antimicrobial activity
Glycerinmoisturizing and soothing action
Sun Filteranti-aging action
Results
Healthy scalp, hair
and skin
for daily well-being
PRODUCTS
Dermo-purifying fluid
• Exfoliating and refreshing scrub that
normalizes stressed and sensitive
scalps
• Gives a pleasant feeling of well being
• Eliminates build-up, dandruff and
scalp impurities for healthy strong hair
growth
15
0 m
l
RELAXING SCALP FLUID
PLUS: pamper youself!
Dermo-balancing shampoo
• Carries out an effective purifying
(antimicrobial) and anti-stress action
• Restores regular balance to the scalp
• Eliminates build-up, impurities and
dandruff
• Restores tone, vitality and shine to
weak and fine hair
• Pleasant refreshing sensation
EQUI-BALANCE SHAMPOO
PLUS: “one” product ideal for countering principal male scalp problems!
25
0 m
l
Shampoo and Shower Gel Frequent Use
• Boosted with Soy Proteins and Creatine
• Deep cleansing action restores strength and
vitality to both hair and body
• Ideal for daily use, can be used as often as
desired
• Prevents the physiological weakening of the
hair by increasing oxygenation and cellular
metabolism
HAIR&BODY RECHARGE
PLUS: super energy for daily recharging!
25
0 m
l
Extra Hold Gel
• Decisive defining and sculpting
• Strong and long-lasting effects
(hold power = 5)
• It wraps a hydrating protective film around
the hair
MAXIMUM HAIR GEL
PLUS: the right product for all occasions!
20
0 m
l
Matt paste
• Ideal for creating well-defined effects
• Control = 4
• Trendy matte effects
MOLDING PUTTY
PLUS: perfect for creating film star looks!
100 ml
AFTER-SHAVE BALM
PLUS: anti-age is not only for women!
15
0 m
l
After-shave face balm
• Double action:
- carries out a refreshing and soothing
action when applied as an after-shave
- nourishes and hydrates skin stressed by
harmful external agents when applied as a face
cream
• Rapid absorbing action
• Protects against the damaging effects of
sunlight, smog and smoke
The
“Intelligent”
Reconstruction
Day after day
hair is attacked by
a multitude of factors that
stress
and compromise
its natural health and
beauty …
• frequent chemical treatments: colouring, bleaching, straightening, perming,
etc.
• environmental factors: smog, smoke, humidity, UVA and UVB rays
• mechanical stress blow-drying,
straightening irons, brushing
• an increasingly hectic lifestyle
Harmful factors:
Hair appears fragile, opaque
and dull,
with split ends and its internal
structure becomes weak and
impoverished
But not all hair types are the same
and each hair type needs specific
care!
Hair type of women in Italy:
44% medium hair
39% fine hair
17% thick hair
Fonte: indagine AC Nielsen ott. 2005
% risposte base donne non calve >= 14 anni – Universo 25,8 milioni
Shecare,
the “INTELLIGENT” reconstruction system for
damaged hair
The solution is
Shecare has beenformulated with special
molecules
capable of identifying the areas where hair is more damaged,
destructured and porous, in order to carry out an
internal and complete reconstructing action
“Interceptor”
• Wheat Proteins for a nourishing and moisturizing action
• Keratin for a deep internal restructuring action
• Poliquaternium-7 for a conditioning action
The secret of the Shecare formulation
is its BIO-TRIX COMPLEX, an
innovative bio-molecular complex
formulated with:
The synergy of the three natural active
principles makes the bio-molecules easy to
penetrate
deep within the hair structure and to become
more concentrated where the hair is most
damaged - tips and lengths
It is a complete reconstruction programme
in 3 phases:
1) CLEANSE - Cleansing
2) RECONSTRUCT - Reconstruction
3) COMPLETE - Completion
• Gently cleanses chemically treated and
environmentally stressed hair
• Carries out an effective internal
restructuring action
• Leaves hair soft, hydrated and tonic even
where it is most damaged
Use: apply to wet hair, massage, rinse off. Carry out phase 2.
BASIC RECONSTRUCTOR
SHAMPOORestoring Shampoo
300 ml 1000 ml
Phase 1 – Cleanse
• It reconstructs and protects damaged
hair structures without leaving hair
feeling heavy
• It restores elasticity, vitality and shine
• Leaves hair soft and easy to comb
Use: after shampooing with Shecare shampoo towel dry hair, apply to
lengths and tips and comb through. Leave on for 3-5 minutes and rinse
off. Complete the treatment with Instant Reconstructor Spray.
BALANCE RECONSTRUCTOR
CONDITIONERRevitalizing Conditioner for FINE HAIR
300 ml
Phase 2 – Reconstruct
• It penetrates the hair shaft and
internally reconstructs the damaged hair
structure
• Nourishes and moisturizes
• Restores vitality and shine leaving hair
soft and easy to manage.Use: after shampooing with Shecare shampoo towel dry hair,
apply to lengths and tips and comb through. Leave on for 5-10
minutes, even under heat, rinse off. Complete the treatment
with Instant Reconstructor Spray.
DEEP RECONSTRUCTOR
MASKDeep Treatment
for MEDIUM TO THICK HAIR
300 ml 1000 ml
.
Phase 2 – Reconstruct
• Mineralizing and conditioning action
penetrates deep into the hair shaft
• Its instant action leaves hair feeling
soft, full of shine and easy to comb, it
repairs the cuticle and strengthens the
hair shaft
Ideal for curly, frizzy and permed hair Use: : after shampooing with Shecare shampoo towel dry hair, apply to lengths and tips and comb
through. Leave on for 5-10 minutes and rinse off well. Complete the treatment with Instant
Reconstructor Spray.
10 ml. x 12 pz.
INTENSIVE
RECONSTRUCTOR LOTIONIntensive Reconstructor Lotion for
DAMAGED, DRY and TREATED HAIR
Phase 2 – Reconstruct
• Seals the cuticle
• Leaves hair full of life and shine
• Hydrates and revitalizes
• Acid Ph 3,5
Use: after the Shecare treatment, spray over damp hair and
style as usual. Do not rinse off.
150 ml.
INSTANT RECONSTRUCTOR
SPRAYInstant Moisturizing Acidifying Spray
Phase 3 – Complete
150 ml
Brilliant and sunny hair!
Summer means ….
Summer greatly stresses hair:
external agents typical to summer attack and damage
the hair structure by causing loss of brilliance and life
But also …
wind
Harmful rays
sand
Salty sea water
chlorine
Excessive sunbathing can trigger off photo-oxidation
and cause the formation of free radicals these
• alter the proteic structure of the hair
• dehydrate the hair fibre
• increase hair porosity
Effects
Sand too can be harmful for the hair structure as it
can irritate the scalp and further stress the hair
Effects
Solution
Protect by day and repair at night with
Risultato
make the sun your best friend!
• all the Sunlux
products have been formulated with a
sun filter
to protect hair from photo-cellular
ageing and to enhance the natural
brilliance of the hair
Plus
• New fresh and pleasant summer fragrance
(Waterlilly) In the East the Waterlilly represents dawn;
some waterlillies open at sunrise and close up at sunset.
Sun programme
Ice Cream Sunlux programme takes care
of your hair :
1. SUN PROTECTION
2. MULTIPLE PROTECTION
3. TOTAL CLEANSING
4. INSTANT HYDRATION
When sun-bathing it is important
to
• protect hair from harmful UV
rays
• protect cosmetic colours from
oxidation
• restore softening and
hydrating substances
1. Sun Protection
• Protects the hair from the sun, wind,
salt, and chlorine
• Restores super shine and leaves hair
silky soft and easy to manage
• Active ingredients: Extracts of Coconut
and Aloe Vera
Use: spray over dry hair before sun-bathing.
DAYLIGHT OILPROTECTIVE OIL
120 ml
To help hair counter summer
stress it is important to
prepare hair with
• a suitable natural styling
product that can also be
used at night time when it’s
time to party!
• multiple-protection in just
one single product, perfect
for daytime protection on
the beach for both treated
and coloured hair
2. Multiple Protection
• Protects hair during sun-bathing
• Excellent styling product creates natural
effetcs
• Weightless hydrating action ideal for fine hair
• Nourishing and softening action perfect for
long curly hair
Use: to style apply to dry hair before sun-bathing, for a natural look apply
to damp hair after shampooing and conditioning
MULTI-PROTECTION FLUIDPROTECTIVE MODELLING FLUID
275 ml
.
CLEANSING is essential:
• it must not be aggressive
• Choose a delicate after-sun
shampoo with hydrating
properties
3. Total Cleansing
• Formulated with Wheat and Silk
Proteins
• Effective cleansing action removes
salt, chlorine and sun product build-up
• Nourishes and hydrates hair after sun
bathing
• Leaves hair and skin silky soft
TOTAL SHAMPOOHAIR AND BODY SHAMPOO
275 ml
If hair is treated and stressed
it is important after shampooing to
apply
• a rinse off nourishing and
protecting conditioner
• that tones, hydrates and wraps
a protective film around the hair
shaft
4. Instant Hydration
• Enriched with Vitamin E
• Nourishes and Hydrates hair after
sun bathing
• Immediate detangling action leaves
hair silky soft and full of shine
• Instant action
QUICK CONDITIONERINSTANT HYDRATING CONDITIONER
275 ml
Mums and dads have become very careful when
choosing specific products for cleansing their
kids hair and body, they want ultra gentle
products, that won’t irritate and that have a
pleasant fragrance.
Now matter how much fun kids have splashing
around in the bath getting them clean can quite
often turn out to be very stressing for mums and
dads
Children and hair
The needs
The most common problems are:
• shampoo irritates eyes
• over-aggressive products irritates
sensitive skin
• impatient children
• very few certified and professional
products for children
Mums also have to contend
with the problem of
unknotting knotty hair, these
terrible knots form during
the day when playing and at
night when sleeping.
The needs
EMULATING GROWN-
UPS
Emulation is the name of the
game CHILDREN want to be :
• fashion conscious
• trendy hair styles
• act like grown-ups
Young boys love playing with gel and creating sculpted looks,
whereas, little girls accompany mums to the hairdresser and want
to have streaks and try out the latest styling techniques
Mums and dads may give in to their
childrens’ whims but they insist on
purchasing high quality, professional,
certified and safe products for them
RESULT
Ice Cream YOUNG is the line of professional hair care products specifically
for girls and boys, with its extra-gentle ingredients, tear-free, sulphate-free and
allergen-free formula
AIM
Professional products that
can make washing hair fun,
mums and dads are happy
because they have gentle,
irritation-free, sulphate -free,
parabens and isothiazolinon-
free products that not only
cleanse and style but that
guarantee complete well-
being
Target
All the Young line is
perfect for both girls
and boys from 0 to
15 years
Target Focus
Position and communication cover a focus target
from 4 to 12 years (primary school), when children
are constantly developing and changing
• tendency to emulate
• identify with specific role models (TV, Sport, Music,
etc.)
• socialize in groups
They have an enormous influence over what their
parents purchase
Products for GIRLS and BOY
Products for BOYS
The scalp of young boys can be
subject to dryness. Therefore, it
needs products that will protect
the scalp and respect its natural
equilibrium.
Busy boys at play all day long
need to wash their hair almost
everyday and their shampoo
must have an ultra-delicate
cleansing action
Little girls need to
have silky soft,
glossy, tidy hair
that is easy to comb
GIRLY products
Product Characteristics
• DELICATE: ultra-gentle, tears-free, sulphate-
free formula, guarantees maximum skin
tollerance with a low physiological impact
• CERTIFIED: both the BOY and GIRL
shampoos have undergone in vitro tests to
value the occular irritation of the ingredients
(Het Cam Test) at the accredited laboratory,
Eurochem in Padova, which certified their
hypoirritant tear-free formulae
Product characteristics
• SAFE: formula completely free of sulphates and
colourants to cleanse hair and scalp without
causing any irritation
• ALLERGEN FREE FORMULA AND PERFUME:
allergens are responsible for causing allergic
reactions. As childrens’ skin is particularly
sensitive all the products have been formulated
without allergens and with a preserving system
that limits the risks of skin irritation (free of
isothiazolinone and parabens)
• PROFESSIONAL: tested and developed by
professional hairdressers to excellent results and
easy to use products and excellent results
• PACKAGING: soft and rounded bottles easy and
safe for children to handle
Product characteristics
Mum proof results!
well defined styling
even for tiny tots
Soft and glossy hair with a
tear free formula that
detangles knots instantly
Wheat Proteins: hydrating and nourishing action,
leaves hair and scalp soft
Silk Proteins: the silk worm has a special silk
producing gland, it is made up of two proteins: sericine
and fibroine both with an elevated cosmetic action,
both hydrating and derma-protecting
Active principles
Panthenol: hydrating and soothing action
Softening vegetal extracts:concentrated active principles derived from
Wheat Proteins that work in synergy with
Glicerine. Its elevated nourishing and
softening properties help protect the scalp and
respect its natural balance.
Active principles
Glycerine: elevated hydrating action
The products
• allergenen, sulfate and parabens free
formula
• Cleanses and hydrates
• Contains softening and hydrating vegetal
extracts
• Ideal for frequent use
Plus: eye irritation-free action (formula
certified by Het Cam Test)
NO TEARS SHAMPOO
NO TEARS SHAMPOO WITH A
SUPER EFFECTIVE DETANGLING ACTION
250 ml
• Leave-in formula
• Instant detangling action leaves hair silky
soft
• Enriched with hydrating properties of
Panthenol
Plus: Allergen free fragrance
• Leave in formula is perfect for saving
precious time
• Even mum will ask if she can use it!
INSTANT DETANGLER
INSTANT CREAM DETANGLER
200 ml
• allergen, sulfate and paraben free-
formula
• Protects the scalp and respects its
natural balance
• Cleanses and hydrates
• Ideal for frequent use
• Enriched with Wheat Proteins
Plus: eye irritation-free action (formula
certified by Het Cam Test)
GENTLE NO TEARS SHAMPOO
250 ml
NO TEARS SHAMPOO
• Ultra-resistant elastic effect sculpts and
defines
• Fast drying, non sticky, build-up free
action
• Easy to apply liquid formula
• Enriched with Silk Proteins and
Panthenol
Plus: Allergen free fragrance
• Memory action gives easy to revive fixing
effect
• Make the grown-ups jealous with big
styling looks
MEMORY EFFECT FIXING GEL
200 ml
ULTRA FIX GEL
NEW STYLING &
FINISHING
These high quality products are
the perfect tools for all hair
stylists to develop their creative
talent
Styling & Finishing
Designed to stimulate the
expressive art of the stylist with
products that give maximum
precision and total creative
liberty
Styling & Finishing
Both the hair stylist and the client want specific benefits
and characteristics:
• styling with hold
• fixing power
• anti-frizz, anti-humidity and anti-flyaway action
• body and volume
• thermal protection (hairdriers, irons, curling tongs)
• final brilliance and luminosity
• nourishing and hydrating action
• care
General characteristics
…. Once the client leaves
the salon, a perfectly
styled look comes up
against a multitude of
ENEMIES, these harmful
factors are capable of
ruining all the hardwork of
the hair stylist.
However …
Wind and Rain
Humidity and Fog
Smog and Uv rays
CHANGE DIRECTION!
CHANGE YOUR LOOK!
AND DEFEND YOUR HAIR
FROM STYLING ENEMIES!
Solution
The 5 familiesfor strong hold
and lasting controlfor big body hair with
extra volume
for hi-energy, soft and
defined curls
for the
“original” soft
and brilliant
super straight
look
for glamorous shine
Positioning
Today you can dare to be brave
and create new trendy and
original styles with Ice Cream
Go as it will
PROTECT YOUR HAIR
FROM STYLING ENEMIES
Positioning
Innovative products and renewed
formulae, Ice Cream Go offers a
whole new range of solutions for
a
DYNAMIC AND
ACTIVE STYLING
that creates volume, shape, body,
shine and super straight hair.
Plus
Gives extra protection against
humidity, environmental agents,
harmful UV rays and smog for
LONGER LASTING
STYLING EFFECTS
Technology
boosted with the innovative
HUMIDITY & SMOG FREE
Technology
All the products
that shield from humidity, protect
from smog and counter harmful
rays, for longer lasting styling effects
Actions
Humidity-free
Anti-smog
UV protection
Ultra thermal protection
Frizz-stop
Bye-bye split ends
Long lasting results
MAXX GELExtreme Gel Fluid
• New formula• New fragrance• New packaging
• Defines single details• Rapid drying action• Does not leave build-up
Use: apply with hands to damp or dry hair for an all over effect, or to single details to sculpt
250 ml.
Force 5
MUBBER GELUltra strong hold gel with a gloss effect
• 100% new product
• Sculpts and defines fashion looks
• Build-up free
Use: use fingers to work a small amount of
product and create. Apply to either damp or dry hair.
250 ml.
Force 4
MAD POWERExtreme Hold Gel Fluid
• 100% new product
• Defines each single detail
• Ideal for modelling well-defined styles
• Build-up free
Use: apply with hands to damp or dry hair for an all
over effect, or to single details to sculpt.
250 ml.
Force 3
FLOSSY PASTEShaping fibrous paste
• New packaging
• Shaping and defining modelling paste• Excellent for styles that require creativity
and fantasy
Use: work a small amount with fingers to create and
define as desired. Apply to dry hair.100 ml.
Force 4
400 ml.
EXTRA SHAPEExtra Strong Mousse
• New packaging
• Fixes styles by wrapping a protective film around the hair shaft• Restores elasticity • Maximum creative styling• Nourishing and moisturizing action
Use: apply 3-4 whirls of mousse to clean and towel dried hair, style and dry as usual. Apply to dry hair to
create defined styles.
Force 4
LOGIC STYLEExtra strong ecologic lacquer
• New packaging
• Gives defined hold• Restores shine and elasticity• Protects hair from thermal, mechanical and environmental stress• Fast drying action• Resists humidity
Use: apply to either dry or slightly damp hair. For extra volume spray over roots. To fix spray over lengths
320 ml.
Force 4
EXTRA THICKTexturizing cream
for fine and lifeless hair
• 100% new product
• Givestone and body
• Restore volumes to the lengths
• Enhances brilliance
• Carries out an effective anti-flyaway action
Use: apply to damp hair along lengths and tips, comb
through. Style as usual.200 ml.
Force 3
OVER THE SKY
Volumizing spray for fine and lifeless hair
• 100% new product
• Restores body and hold to roots
• Wraps a resistant, protective and elastic
film around the hair shaft
• Leaves hair soft and full of shine
Use: on damp hair spray directly over roots, comb and
style200 ml.
Force 3
.
ON HAIRVolumizing Mousse
• New packaging
• Restores volume and elasticity• Wraps a resistant, protective and elastic
film around the hair shaft
• Build-up free
Uso: apply 3-4 whirls of mousse to clean towel dried
hair, comb through and style as usual. Apply to dry hair
for a more decisive styling effect.
Force 2
400 ml.
LOGIC VOLUMEVolumizing ecologic lacquer
• 100% new product
• Fixes hair leaving it glossy and full of
bounce
• Restores vitality, shine and strength
• Fast drying action
Use: spray over hair at a distance of 30 cm.
320 ml.
Force 3
500 ml. 100 ml.
TOTAL VOLUMEVolumizing Hair Spray
• New packaging• Promotional sizes
• Fixes and models
• Gives weightless control and hold to create
a light and elastic effect
• Protects hair and resists humidity
Use: spray over hair at a distance of 30 cm.
Force 3
LISS PERFECTSmoothing fluid
• New formulation• New fragrance• New packaging• New professional size
• Makes hair easier to style • Disciplines unruly hair • Creates a protective film around the hair shaft leaving it smooth and compact
Use: apply a small amount to shampooed towel dried hair along the lengths and tips, comb through and style as usual.
200 ml.
Force 2
SAFE STRAIGHT
Thermal Protective Spray
• New packaging
• Thermal protective spray specific to be used when blow-drying or with straightening irons• Leaves hair soft and full of shine• Makes hair easy to straighten• Effective anti-flyaway action
Uso: spray over damp hair before blow-drying, spray over dry hair before using straightening irons
150 ml.
Force 1
.
Curly-smooth fluid
• New formula • New fragrance• New packaging• New professional size
• Ideal for disciplining and controlling curlyhair• Leaves hair soft and easy to manageduring styling.
Use: to create a smooth effect apply to damp hair and blow dry as usual, to create a curly effect apply to damphair and leave to dry naturally or with a diffuser.
250 ml.
DUO STYLE Force 3
.
Anti Frizz Fluid
• New formula• New fragrance• New packaging• New professional size
• Weightless fluid that defines wavy and curly hair, leaving hair looking soft and full of shine.
Use: for a natural effect apply to clean towel dried hair, to define and create a wet-look effect apply to dry hair
250 ml.
FRIZZ FREE Force 2
.
Curl defining cream
for natural, wavy and permed hair • 100% new product
• Models, defines and restores strength to
curls
• Restores elasticity, texture and shine
• Carries out an effective anti-frizz action
Use: after shampooing to towel dried hair, apply
following the natural movement of the curls. Leave to
dry naturally or blow dry with a diffuser.200 ml.
ROLL UP Force 4
Defining shine wax
• 100% new product
• Models and restores weightless
brilliance
Use: apply a small amount with finger tips to dry
hair and model to create the desired effect.100 ml.
STAR WAX Force 2
Immediate Shine
• New packaging
• Restores weightless shine, vitality and
strength
• Rapid dry action
Use: to reach maximum shine spray over dry hair at
a distance of 20 cm.
120 ml.
BRIGHT LUX Force 1
Fluid Shine solution
• New packaging
• Carries out a filming action, leaving hair
silky soft and full of shine
• Ideal for chemically treated hair
Use: apply a few drops on dry hair before using
straightening irons. Ideal for very frizzy and difficult
to straighten hair. 100 ml.
Crystal Beauty Force 1
SACHETS
MUBBER GEL
10 ml.
EXTRA THICK
10 ml.
ROLL UP
10 ml.
LISS PERFECT
10 ml.
CRYSTAL BEAUTY
3 ml.
TECHNICAL
PRODUCTS
PROFESSIONAL HAIR
COLOURING CREAM
• Guarantees brilliant natural colours
• 100% perfect cover on grey hair
• 88 intense and brilliant nuances + 5 Correctors + 3 Contrast Colors + 1 Neutral
• Reduces the possibility of scalp irritation
• Active ingredients: Linseed Oil and Aloe Vera
100 ml
COLOURS
Its high performance innovative
formula performs even under the
most extreme environmental
conditions, for soft brilliant and
luminous hair
FORMULA
COLOURS
100 ml
ACTIVE PRINCIPLES
Linseed Oil: restores brilliance and
luminosity
Aloe Vera: natural treating properties
rich in Vitamins, Mineral Salts,
biochemical substances. It stimulates the
regenerating process and carries out a
deep hydrating action.
COLOURS
1. COLOUR cosmetic oxidation cream
hair colours that are based on
scientific research and as a result are
reliable. Its formula enriched with Aloe
Vera base helps carry out a cosmetic
action on the hair structure.
FEATURES
COLOURS
100 ml
2. EFFECTIVE and versatile with its
multitude of colour blends;
INEBRYA colour is both creative
and extremely precise, and
satisifies the needs of the hair
colourist and the client.
COLOURS
FEATURES
100 ml
3. EASY is the key word for
INEBRYA colours. They are
easy to use but they guarantee
high performance results.
COLOURS
FEATURES
100 ml
4. Exceptional gentle COLOURING and
LIFTING action on grey and natural
hair. It has an effective covering action
that leaves hair instantly naturally
glossy and healthy.
COLOURS
FEATURES
100 ml
5. HIGH PERFORMANCE due to the
excellent 1:1,5 mixing ratio between
cream and oxidizer.
Reaches 3 to 4 levels of lift with base
colours and up to 4 to 5 levels with
superlighteners (mix ratio1:2).
COLOURS
FEATURES
100 ml
DIRECTIONS
Mix in a non-metallic bowl 50 ml of
Inebrya Colour with 75 ml of oxidizing
emulsion at 10-20-30-40 volumes
(mixing ratio 1:1,5), to reach an even
cream.
COLOURS
100 ml
INEBRYA COLOR superlightener
series is mixed in the following way
50 ml of colour and 100 ml of
oxidizer at 40 vols. for a leave on
time of 45 minutes.
COLOURS
DIRECTIONS
100 ml
To increase the level of lift of a colour
add 1/3 of neutral corrector to the
colour mix.
eg. 50 ml. Colour + 15 ml. neutral + 90
ml. of oxidizer
For superlighteners eg. 50 ml. Colour +
15 ml. neutral + 130 ml. of oxidizer.
COLOURS
DIRECTIONS
100 ml
Apply a part of the colour mix to
unwashed dry hair along lengths and tips
and leave on for 20 minutes. Apply the
remaining colour mix to the roots and
leave on for a further 20 minutes, the
average processing time is 40/45 minutes.
Rinsing off: rinse off well with tepid water
and cleanse with Color Shampoo to
complete the service.
FIRST TIME APPLICATION
COLOURS
100 ml
Apply the mix to the regrowth area, leave
on for 25/30 minutes, then apply the
remaining colour mix to the lengths and
tips, and leave on for 5-10 minutes, for a
total processing time of 30-40 minutes.
Nb: The leave on times can be reduced
by applying heat. For excellent results
rinse the colour mix off only once it has
cooled down.
COLOURS
REGROWTH
100 ml
SERIESNatural
Intense Natural
Ash
Beige
Violet
Golden
Copper
Copper Golden
Mahogany
Copper Red
Red
Intense Red
Extra Reds
Fantasy
Contrast Colors
Tropical
Tobacco
Superlightener
Intensifier
COLOURS
CONTRAST
• RED
• COPPER
• MAHOGANY
Mix ratio: 1+2
COLOURS
Oxidizing colouring cream
with lifting and colouring
action
to create partial lift effects,
chromatic contrasts and
fashion colours.
COLOURS
• 2 in 1 service
• Fast and easy
• Brilliant and luminous
colours
• High-impact
personalized colour
effects
CONTRAST
COLOURS
Can be used on both natural
and cosmetically coloured
hair, to create fashion effects
in just one application
without bleaching.
COLOURS
CONTRAST
Recommended application
Base tone:
on cosmetically coloured hair the
recommended application base
should be even and on nothing
lower than base level 4 (chestnut).
On natural hair it can be applied to
base level 2 (brown), 3 (dark
chestnut), 4 (chestnut) and 5 (light
chestnut).
COLOURS
CONTRAST
COLOURS
Application:
In a non-metallic bowl mix 50 ml of Inebrya
Color Contrast with 100 ml of oxidizing
emulsion at 40 volumes (mixing ratio1+2)
to reach an even cream. Apply the mix to
selected sections, at a distance of 2/3
centimetres from the roots, isolate the
single sections with foil. Leave on for 35-
45 minutes, keep under control depending
on the type of technique used and the hair
type. Rinse off well with tiepid water.
Cleanse using Shampoo Color Ice Cream
NEW NUANCES
INEBRYA COLOR
COLOURS
COLOURS
OPPORTUNITIESInebrya Color extends its colour
range of nuances with
• a new SERIES of NATURAL
INTENSE nuances for deep long-
lasting shades
• a VIOLET CORRECTOR to
intensify and enhance Violet and Iris
nuances
COLOURS
NEED
• a more NATURAL and intense
colour
• more compact and full nuances
• greater reliable natural looking
colours
• become more specialized in order
to meet all the specific requests
made by clients
COLOURS
ANSWER
7 new NATURAL INTENSE nuances
PLUS
COLOURS
• more INTENSE colour results
• higher stable tonal highlights to
reduce risk of colour changes
• brillant, luminous and soft hair
• EXTRA cover for grey hair
Inebrya has also added a
VIOLET CORRECTOR
COLOURS
to its range of intensifiers
Oxy 10 Vol
150 ml – 1000 ml7 Vol. – 1000 ml
Oxy 20 Vol
150 ml – 1000 ml
Oxy 30 Vol
150 ml – 1000 ml
Oxy 40 Vol
150 ml – 1000 ml
OXY-ACTIVATORS
We recommend the use of Inebrya cream
emulsion oxidizer when colouring with
Inebrya Color in order to guarantee high
stability of the tone level and to reduce
the possibility of any unwanted colour
changes in the final result
OXY-ACTIVATORS
OXIDIZERS AND LEAVE ON TIMES
• 7 volumes, for Tone on Tone colouring 20 minutes
• 10 volumes, for deep Tone on Tone colouring without
lifting 25-30 minutes
• 20 volumes, to cover and lift by 1 level 30-40 minutes
• 30 volumes, to cover and lift by 2 levels 35-40 minutes
• 40 volumes, to cover and lift by 2 levels 40-50 minutes
OXY-ACTIVATORS
CREAMY ACTIVATOR– MILK
• 7 Vols
• Ideal for TONE ON TONE
• Enhances the application of cosmetic colours
• Longer stability of initial volume
• Contains hydrogen peroxide at 2,1%
1000 ml
CREAMY PERFUMED OXIDIZING EMULSION
WITH A HYDROGEN PEROXIDE BASE
OXY-ACTIVATORS
HYDROGEN PEROXIDE – MILK
• 10 Vol.
• Enhances the application of cosmetic colours
• Longer stability of initial volume
• Contains hydrogen peroxide at 3%
CREAMY PERFUMED OXIDIZING EMULSION
WITH A PEROXIDE BASE
OXY-ACTIVATORS
1000 ml
• 20 Vol.
• Enhances the application of cosmetic colours
• Longer stability of initial volume
• Contains hydrogen peroxide at 6%
HYDROGEN PEROXIDE – MILK
CREAMY PERFUMED OXIDIZING EMULSION
WITH A HYDROGEN PEROXIDE BASE
OXY-ACTIVATORS
1000 ml
• 30 Vol.
• Enhances the application of cosmetic colours
• Longer stability of initial volume
• Contains hydrogen peroxide at 9%
HYDROGEN PEROXIDE – MILKCREAMY PERFUMED OXIDIZING
EMULSION WITH A HYDROGEN PEROXIDE
BASE
OXY-ACTIVATORS
1000 ml
• 40 Vols
• Enhances the application of cosmetic colours
• Longer stability of initial volume
• Contains hydrogen peroxide at 12%
HYDROGEN PEROXIDE – MILK
CREAMY PERFUMED OXIDIZING
EMULSION WITH A HYDROGEN PEROXIDE
BASE
OXY-ACTIVATORS
1000 ml
500 gr
Bleaching Powder
dust-free BLUE
500 gr
Bleaching Powder
dust-free WHITE
6x500 gr
REFILL
Bleaching Powder
BLUE
24 x 35 gr
SACHET
Bleaching Powder
BLUE
BLEACHING
BLEACHING POWDER –
BLUE
• Contrasts yellow and orange tones
• Lifts up to 6/7 levels
• Long lasting stability
• Easy to apply, doesn’t dry or swell
• Specific formula with blue pigments
500 gr
COMPACT PERFUMED BLEACHING
POWDER
BLEACHING
BLEACHING POWDER –
WHITE
• Lifts up to 6/7 levels
• Long lasting stability
• Easy to apply, doesn’t dry or swell
COMPACT FRAGRANT
BLEACHING POWDER
500 gr
BLEACHING
BLEACHING REFILL
BLUE
• Contrasts yellow and orange tones
• Lifts up to 6/7 levels
• Long lasting stability
• Easy to apply, doesn’t dry or swell
• Specific formula with blue pigments
6 x 500 gr
REFILL
BLEACHING
BLEACHING POWDER –
BLUE
• Compact Blue formula
• Fragrant formula
• 35 gr. sachet
• 24 pc. display
SACHETS
BLEACHING
24 pz. x 35 gr
• Ideal for streaks, decolouring
and bleaching
• Suitable for all lifting
techniques
• Lifts up to 6/7 levels
• Contrasts yellow and orange
tones
BLEACHING
BLEACHING POWDER –
BLUE
24 pz. x 35 gr
500 ml + monodose
Perm 1500 ml + monodose
Perm 2
500 ml
Perm 1S
1000 ml
Neutralizer
PERMS
PERM 1 NATURAL NORMAL HAIR
MILK PROTEINS
• Natural wave effect
• Guarantees exceptional curl
strength and hold
• Does not damage the hair structure
• Maintains natural elasticity and
softness
• Active ingredients: Milk Proteins 500 ml
PERMANENT WAVING LIQUID
PERMS
PERM 1S
NATURALLY THICK AND RESISTANT HAIR
MILK PROTEINS
PERMS
500 ml
• Natural wave effect
• Guarantees exceptional curl strength
and hold• Does not damage the hair structure
• Maintains natural elasticity and
softness
• Active ingredients: Milk Proteins
PERMANENT WAVING LIQUID
PERM 2COLOURED AND TREATED HAIR
MILK PROTEINS
• Waving and treating effect
• Guarantees exceptional curl strength and
hold
• Does not damage the hair structure
• Maintains natural elasticity and softness
• Active ingredients: Milk Proteins
PERMANENT WAVING LIQUID
PERMS
500 ml
NEUTRALIZERMILK PROTEINS
• Neutralizes and helps maintain stablethe curl or wave reached
• Conditioning and protecting action
• Milk fragarnce
• Active ingredients: Milk Proteins
NEUTRALIZER FOR PERMS
1000 ml
PERMS
MONO-DOSE P1
ALMOND PROTEINS
• Guarantees exceptional curl strength
and hold
• Does not damage the hair structure
• Contains Universal Neutralizer
• Active ingredients: Almond Proteins100 + 120 ml
PERM WITH ALMOND PROTEINS
FOR NATURAL NORMAL HAIR
PERMS
PERM SOLUTION FOR COLOURED
AND TREATED HAIR
PERMS
100 + 120 ml
MONO-DOSE P2
ALMOND PROTEINS
• Guarantees exceptional curl strength
and hold
• Does not damage the hair structure
• Contains Universal Neutralizer
• Active ingredients: Almond Proteins
100 + 120 ml
Straightening Cream
STRAIGHTENING
MONO-DOSE
STRAIGHTENING CREAM
NO LYE STRAIGHTENING CREAM
• Ideal for straightening naturally curly
hair
• Contains Universal Neutralizer
• Active ingredients: Almond Oil,
Sweet Almond Proteins, Linseed Oil
and silicone filming agents
STRAIGHTENING
100 + 120 ml
ALMOND PROTEINS AND
LINSEED OIL
REDUCT COLOR – A+B
PARTIAL OR TOTAL COLOUR
CORRECTION
• Removes the artificial cosmetic
oxidation pigment
• Leaves hair soft and full of shine
• Pleasant fruity fragrance
COLOUR CORRECTION
150 ml + 150 ml
• Modifies cosmetic colours to
go darker shades to lighter
• A+B are always mixed in
equal parts
COLOUR CORRECTION
REDUCT COLOR – A+B
PARTIAL OR TOTAL COLOUR
CORRECTION
150 ml + 150 ml
150 ml
Stain Remover
100 ml
Hand Cream
150 ml
Barrier Cream
125 ml
Soothing Oil
UTILITIES
• Removes colour stains
• Rich in micronized crystals
150 ml
STAIN REMOVER
UTILITIES
• Essential for protecting the
skin from irritation during
colouring services
BARRIER CREAM
UTILITIES
150 ml
SOOTHING OIL
• Ideal for protecting skin and scalp during colouring services
• Can be added to the colour mix
125 ml
SCALP SOOTHING OIL
UTILITIES
HELPY CREAM
• Professional protective cream
• Deep hydrating action
• Rapid absorbing action
• Active ingredients: Panthenol and Shea Butter
PROTECTIVE HAND CREAM
100 ml
HAND
IDW s.r.l.
Castelfranco Veneto ( Tv ) – Italy
Tel. +39. 049.9988960 Fax +39. 049.9988969
www.inebrya.it