gb fundraising group and individual
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Global Brigades, Inc. Copyright 2009Global Brigades, Inc. Copyright 2009
ARCHITECTURE.BUSINESS.DENTAL.ENVIRONMENT.LAW.MEDICAL.PUBLIC HEALTH.WATER
www.globalbrigades.org
Fundraising Fundraising 101:101:
Individual and Individual and Group Basics Group Basics
and Tipsand TipsAshley Comfort
December 12, 2009
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I. Questions to Consider: before you begin brainstorm
II. Phase One: formulate your gameplanIII. Who do you ask?
i. Family and Friendsii. Hometown Communityiii. School Communityiv. Local Businesses
IV. More tips
Basic Outline
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• How will you generate interest?– Prizes or free food to offer as incentive for
participation in the event would be ideal if items were donated from corporations.
– Many businesses have websites at which you can request donations. Or, a letter explaining event and Global Brigades as an organization hand delivered to the manager would suffice
– Some corporations require submission for donations requests several weeks in advance, therefore it is always important to plan ahead
Questions to Consider
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• How is the profit being split? This must be made clear to all participants of event whether it is towards supplies/brigade or individual brigaders. – If the donations go towards supplies/brigade, use clever
advertising techniques
• i.e. $15 admission fee = 6 meters of piping to carry clean water to a village in Honduras
– Towards brigaders flight and in-country costs: “Send (brigader) to Honduras!”
• Profit split only with those brigaders who participate/attend event. • Only to those brigaders who organize event on the committee. • Not ideal for large brigades.
Questions to Consider
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• Plausability?– Do you have enough time?
– Too many conflicts to work around?
– Enough support from fellow brigaders?
• The biggest reason why fundraising event planning fall apart or a low revenue is because of poor commitment to event organization and all responsibility fell upon one person.
Questions to Consider
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• Beginning Preparation for Individual/Group Fundraising:– Fundraising teams comprised of 4-7 people. – These fundraising teams (which includes everyone in
the club) is given a number they should ideally fundraise to.
– Within each group, there is an appointed fundraising leader
– This just attempts to ensure that everyone is doing their part to fundraise the money.
Phase One
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• There are several groups to target when looking for donations:– Family and Friends– Hometown Community– School Community– Local Businesses (in your Hometown and
Collegetown)
Phase One
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• Brainstorm Ideas:– Begin thinking about the events that will generate the
most money for the least amount of cost (or finish reading this powerpoint)
• If, after this presentation, you still have no clue where to begin, look for ideas on Facebook!
• Search:Global Brigades Club Presidents -
Fundraising Forum (http://www.facebook.com/group.php?gid=179678963324&ref=ts
)
Phase One
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• Family and Friends: Bare Essentials– “Please Donate” letter
• On the website, there is a “Please Donate” template, asking for donations of time and supplies
• Revamp the letter according to your school and past brigade successes
• Each brigader should sent it out to everyone they know, asking the receiver to pass on the letter if anyone they know is interested
• Northwestern Letter Mailing Campaign to Friends/Family/Companies raised $9000
Who Do You Ask?
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• Family and Friends: Know the Season– Utilize the upcoming holidays!
• Ask for donations this year instead of gifts• Hold a festive holiday event, asking for
donations to your brigade• Hot Chocolate “bake sale”
– Ask local grocery stores (and Starbucks) to donate hot chocolate and marshmallows
Who Do You Ask?
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• Family and Friends: Internet Campaign!
– Set up a facebook event, invite everyone you know to donate, encourage as little as $10 donations• Provide direct link to Intelis to donate to
individual brigaders (link found on Intelis)
• Send bi-weekly “thank you”-s and reminders to donate
• Don’t spam them
Who Do You Ask?
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• Hometown Community: Get Local Support!
• Write a letter to your hometown newspaper asking for everyone’s support, through individual donations
• Ask local businesses to sponsor you (as an individual brigader)
• Ask local businesses for donations (free prizes, gift certificates, etc. and raffle them off)
Who Do You Ask?
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• School Community: Know your audience!– Science
• Make science flashcards and sell them $15/pack– Make sure they are comprehensive enough to be an
effective study tool– Organic chemistry, biology, biochemistry– NYU raised $400 with Organic Chemistry Flashcards
• Tutor for donations!• Hold a science study review session in any subject &
ask for donations
Who Do You Ask?
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• School Community: Know your Audience!– Music
• Ask local performers to perform for charity!• Find out university policy on Clubs and
Sponsoring, then host a show!• Some ideas:
– a cappella groups – Local popular bands – Local popular singers
Who Do You Ask?
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• School Community: Know your Audience!– Party People
• Go to all the local bars in a relative close vicinity to one another and ask them all to donate 1 or 2 drinks each, then raffle off a “night on the town”, a package of gift certificates of ~10 free drinks!
• Ask local bars to host a fundraising event, and
Who Do You Ask?
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• Local Businesses: Look for Deals!– Ask a local merchant to offer “special deals”
on certain food items• Ex: Every time someone orders the “Honduran
sub” from the local favorite deli, 10% of the proceeds gets donated to the brigader!
– Change jars
Who Do You Ask?
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• Local Businesses: Get them to ask for your donations– Set up a designated time slot where 15% of
the proceeds of that time go to GB!• Some businesses famous for this: Coldstone,
Jamba Juice, Johnny Rockets, 5 Guys
Who Do You Ask?
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More tips…
• http://www.bluecross.org.uk/web/site/Fundraising/AZFundraising.asp • http://www.fundraising-ideas.org/DIY/index.html• http://www.fundraiserhelp.com/fund-raising.htm• http://www.fundraiserhelp.com/events-1.htm• www.freethechildren.com/we/images/pdf/101_fundraising_ideas.pdf
For more ideas and tips on fundraising look here:
1. Global Brigades Club Presidents Fundraising Forum (facebook)
2. websites listed below
3. GB Comprehensive Fundraising Materials Packet
4. Me! ([email protected])