gastcollege noscura online marketing tu delft
TRANSCRIPT
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Online marketing bij de TU Delft
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Online Communicatie / Online Marketing
De gouden driehoek van luisteren - interactie - contentcreatie
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Definitie online marketing
Het bereiken van de marketingdoelen van een organisatie door inzet van online media:
Naamsbekendheid / online branding
Klanten binden: serviceverlening
Traffic genereren
Contentcreatie
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It all starts with why
Simon Sinek
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Vertaling naar Online Communicatie strategieOnderwijs, onderzoek en dicht bij markt
Reputatie: online branding merk TU Delft (als geheel)
Studenten- en medewerkersparticipatie: ambassadeurs
Open interactie, open learning en open research
Highlighten van experts en expertise
Life long learning
Maatschappelijk relevant: midden in het nieuws
Gewoon heel erg goed (trots)
Internationale instelling: Engels
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De situatie op de TU Delft in 2005
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En we wilden naar deze situatie
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En dat zijn we gaan doen met
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Hoekpunt 1: Luisteren
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Webcare moet elk signaal op waarde
schatten
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Hoekpunt 2: Interactie
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Hoekpunt 3: Contentcreatie
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