gartner presentation for it focus week

8/11/2019 Gartner Presentation for IT Focus Week

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Thanh-Thuy NGO &Andre Palmer

November 20, 2013

Gartner Maximizing Value


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Gartner At A Glance

Learn FromResearch

Network WithPeers

Talk to anExpert

Attend

Conferences

Initiate anEngagement

990analysts

Clients in 85countries

13,000client

organizations

319.000client

interactions

Verticalcoverage in

nine industries

5,500

benchmarks

10,000 mediainquiries

World's largestcommunity

of CIOs

70

conferences

70% ofFortune 1000

75% ofGlobal 500

550consultants

1800engagements


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Gartner For Higher Education

We currently work with 64% of UK HE institutions

We work with 192 HE institutions across Europe

18 of Worlds top 20 Business Schools

Dedicated networking sessions for HE members acrossuniversity groups

Dedicated HE Forum in April for universities across Europe

Global webinars on a variety of HE specific topics

Monthly newsletter for HE members

Toolkits and case studies for members via Gartner portal

Gartner is the only ICT research and advisory firm with a dedicatedHigher Education Sector:


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Delivering Value

Students

Provide credible and independent research and analysis for dissertations andcoursework assignments

Help you to understand practically how organisations are using ICT to increaseefficiency, reduce risks and increase market share and profits

Provides a wealth of knowledge of the operations/challenges of companies thatwill ultimately become your employers

Helps you to differentiate yourself from the competition which leads to greateremployability

Academic Staff

Develop course materials on the basis of what will be topical in business and ICT in

the future

Use the data and information to substantiate research papers

Use the Research for lesson purposes (Media, technology and business studies andMBA programs)


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Gartner Campus Access References

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Johan MagnussonCenter for Business SolutionDirector,School of Business,Economics and Law,University of Gothenburg

Gartner Research Notes are valuable for our teachers, students and

researchers in our organisation. It is a complement to ourcourses. Compared to the traditional contents it gives anunderstanding of the current market where theories learnt by thestudents are applied to real life. One example, is that our studentsare given business case/ Challenges to solve and the access toGartner contents is used to propose a solution. Gartner Campusaccess is also also a source of empirical data for our research on thediffusion of innovations.

Agns MelotLibrary DirectorHEC Paris+33 6 45 27 52 [email protected]

Gartner database is very appreciated by our researchers andstudents, mainly by our Mba and EMba students who are specializedin Information System Management. They find all the informationthey need to work on their case studies and future carreers.

Renaud Cornu-EmieuxEMSI DirectorGrenoble EM+33 4 76 70 61 [email protected]

Gartner Campus is available for our teachers, researchers and

students. It is mainly used for the "thread cases" our students haveto drive. A thread case is a real world situation initiated by apartner Organization to the University; a group of 4 to 6 studentsthat are engaged in initial or professional training will work for anentire academic year on this. The purpose of these cases is to driveinnovation for the partner Organisation, and the experience forstudents is as vocational as it is educational. The ability to accessGartner knowledge, up to date case studies and a trustedperspective outside of the academic Institution is an importantadded-value for our students and our school. Thus, they haveaccess to very relevant information for innovating processes at anytime as well as driving personal research on every topic they findinterest in.
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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Gartner Campus Access References

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Daniel StraimerStudentTechnische UniversittMnchen, Master ofScience(M.Sc.) TechnologyManagement

Die Gartner Dokumente, auf die ich zugegriffenhabe, haben mir sehr geholfen. Vor allem die HypeCycles zu unterschiedlichen Branchen undSchwerpunkten konnte ich in meinem Studiums-Schwerpunkt immer wieder effektiv fr schlssigeTechnologieanalysen und -prognosen nutzen. Siestellen eine renommierte und anerkannteInformationsquelle bei Professoren sowie beiverantwortlichen Entscheidern imUnternehmenskontext dar und bilden daher fr mich

eine gute Grundlage fr berzeugende Universitts-und Businessprsentationen.

David Green

University of SussexTutorial Fellow, Schoolof Business,Management andEconomics

"Working within the school of Business Managementand Economics we aim always to offer studentsaccess to the most relevant and up to date

commercial information as well as our own researchled material. Knowing Gartner as the pre-eminentsource of "Knowledge Leadership" from myConsultancy days I was delighted to discover thatITS not only had a subscription for their ownbusiness intelligence purposes but had generouslymade full access to research papers available toregistered students and staff."
http://www.tum.de/en/homepage/http://www.tum.de/en/homepage/http://www.tum.de/en/homepage/http://www.tum.de/en/homepage/http://www.tum.de/en/homepage/http://www.tum.de/en/homepage/http://www.tum.de/en/homepage/


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Reference: University of GothenburgQuotes from conversation 05.November 2013

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Johan Magnusson

Center for Business Solution Director,School of Business, Economics & Law,University of Gothenburg

Research papers black-box the techno logy its elfand this is where Gartner gives more insight

Examples of Research related to using Gartner assource of empirical data:

Ask, U. ; Magnusson, J. (2013). Conceptual Fluidity inthe study of Accounting Information Systems: The caseof Corporate Performance Management . InternationalJournal of Business Information Systems.

Magnusson, J. (2010). Professional Analysts and theOngoing Construction of IT Governance . InternationalJournal of IT/Business Alignment and Governance.

Magnusson, J. (2010). Unpackaging IT Governance.

Magnusson, J. (2012). Professional analysts and theconstruction of IT Governance. Business Strategy and

Applications in Enterprise IT Governance.

Gartner Campus Access is highly valuable andexclusive for our Students.

We tell students, this data is what you will mostneed but because of the price you will neverhave it in your first job.

There are many good schools, we look todifferentiate ourselves with outstanding qualityGartner forming part of this concept

Additional source for the future decision-makers,buyers or users role, to get to know thetechnology market.

Aim: To make students better employable byproviding them with the skills they really need

Case studies: Format: Company, issues, identifya number of challenges, map with a solution byusing Gartner Hype Cycle, Magic Quadrant,

identify the actors on the market.Broaden students views. Example: If you needto buy an ERP System, which type of technologywill you use? And then the student has to followthe Gartner process to support his choice

I use real case studies with local companies orthe ones I bought from Harvard and let thestudents solve them with Gartner.


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Gartner Campus Access

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University of

Leicester

http://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-

available-now

Boston Universityhttp://www.bu.edu/tech/about/professional-resources/gartner-research/

GeorgetownUniversity

http://gartner.georgetown.edu/

MassachusettsInstitute ofTechnology(MIT)

http://libguides.mit.edu/market

Harvard University http://www.library.hbs.edu/go/gartner.html

TechnischenUniversitt Mnchen https://www.lrz.de/services/sonstiges/gartner/

Georgia Tech http://gartner.gatech.edu/
http://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www.bu.edu/http://www.bu.edu/tech/about/professional-resources/gartner-research/http://gartner.georgetown.edu/http://web.mit.edu/http://web.mit.edu/http://web.mit.edu/http://libguides.mit.edu/markethttp://www.library.hbs.edu/go/gartner.htmlhttps://www.lrz.de/services/sonstiges/gartner/http://gartner.gatech.edu/http://gartner.gatech.edu/https://www.lrz.de/services/sonstiges/gartner/http://www.library.hbs.edu/go/gartner.htmlhttp://libguides.mit.edu/markethttp://web.mit.edu/http://web.mit.edu/http://web.mit.edu/http://gartner.georgetown.edu/http://www.bu.edu/tech/about/professional-resources/gartner-research/http://www.bu.edu/tech/about/professional-resources/gartner-research/http://www.bu.edu/tech/about/professional-resources/gartner-research/http://www.bu.edu/tech/about/professional-resources/gartner-research/http://www.bu.edu/tech/about/professional-resources/gartner-research/http://www.bu.edu/http://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-nowhttp://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-available-now


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Snapshot of the principal GartnerResearch

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Easy-to-understand summaries of complex ideas

Extensive in-depth qualitative and quantitative

analysis

Based on extensive testing

Dynamic, continually refined frameworks

MarketScopes

Vendor Ratings

Magic Quadrants

Hype Cycles


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Example of Researches: SocialSoftware

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Research

Avoid Five Critical Failures in SocialMedia Projects

Top Use Cases and Benefits forSuccessful Social CRM

Case Study: Social CRM: How a$5,000 Investment in Social CRMYielded $440,000 in Sales

Social Software Vendor ReferencesShow the How and Why of Adoption

Defining A Social Media Strategy:Identify Audience and Engagement

Turn Information Into Insight WithSocial Analytics

Events (non-included)

Portal, Contents & Collaboration Summit

Symposium/ITXpo

Webinars

Cloud, Mobile, Social and Information Converge: Cool Vendors 2013

User Experience Design: From Web to Mobile to Social

Rethink Communication and Collaboration in the Social Network Age

Concepts defined

Implications,

Scenarios andCase Studies

Technologies andVendors

Case Study: Social InitiativeDramatically Improves a Company'sCustomer Support and Profitability (2)

Dealing With 'Stay-Behinds:' How toEncourage Social Software Usage inConservative Organizations

The Six Core Principles of Social-Media-Based Collaboration

Maturity Model for EnterpriseCollaboration and Social Software

Social and the Nexus of Forces:Supporting People's Interactions

A Concise Guide to Freemium SocialCRM Offerings

Hype Cycle for Business Use of SocialTechnologies

IBM's Social Business Strategy in ItsSecond Year

Magic Quadrant for Social Software inthe Workplace


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Example: Hype Cycle for Social Software

Hype Cycle:

A hype cycle gives youan overview of how atechnology orapplication will evolveover time.

Each technology on thechart is linked to adetailed definition andan explanation on itsposition on the cycle.


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Exemple: Magic Quadrant for Social CRM

Magic Quadrants

A magic quadrant is a visual snapshot of amarkets direction, maturity and participants.It depicts markets in the middle phases oftheir life cycle by using a two-dimensionalmatrix that evaluates vendors based on theircompleteness of vision and ability toexecute.

Each point on the matrix is linked to adefinition and an explanation about itsposition.


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Example: Market Share for CRM SoftwareTotal Software Revenue of the 10 Leading CRM Vendors, 2010-2011 (Millions of

Dollars)

2010 2011 Share (%) 2010 Share (%) 2011SAP 1,998.7 2,324.8 18.9 19.3

salesforce.com 1,476.3 2,006.5 13.9 16.7

Oracle 1,749.3 1,918.2 16.5 16.0

Microsoft 793.3 901.0 7.5 7.5

Amdocs 408.5 434.1 3.9 3.6

Adobe 310.4 425.9 2.9 3.5

IBM 223.1 358.4 2.1 3.0

SAS Institute 307.3 344.8 2.9 2.9

Cegedim 218.7 232.3 2.1 1.9RightNow Tech 147.4 187.4 1.4 1.6

Others 2,950.3 2,883.3 27.9 24.0

Total 10,583.2 12,016.4 100.0 100.0

CRM Software Market Share by Region, 2011

Total CRM Software Revenue Forecast, Worldwide, 2009-2016

Market share

Allow you to access qualitative andquantitative data to analyze aparticular market in depth.


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How to optimize your search?

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Portal Presentation

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Next events

Intuitive ResearchBar

Latest news,research and reports

Alerts setting

Browse by themes

Browse by topics


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Search operators

Gartner Research Engine works as Google do. The character defaults to OR

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Operator USE Function

AND CloudAND Storage Retrieves records containing all words listedOR CloudOR SaaS Broad search containing any of the words listed

NOT MobileNOT Laptop Find entries that do not contain the word following NOT

Cloud Computing Search for words as a complete term

( ) SocialAND (CloudOR SaaS) Groups words or phrases for use with multiple operators

NEAR LibraryNEAR Universities Find words within 10 words of each other

BEFORE CRMBEFORE Payroll Find words in a relative order

AFTER SAPAFTER Payroll Find words in a relative order

* Patent* Truncation (wildcard), all forms of a root word


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Snapshot of the Result Page

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Check to includeResearch older than

12 months

Filter Zone

Researchs Title

Authors

Research Summary

Related Topics


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gartner presentation for it focus week

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