gartner for product management and marketing clients
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This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.© 2009 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner for Product Management and Marketing
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Product Overview
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliated.
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.<docname>_<date>_<author>
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Overview
Designed for product and marketing leaders, Gartner for Product Management & Marketing ensures your success by providing immediate access to our research advice custom-tailored to your role via a personalized Web portal.
You will get a deep understanding of and objective perspectives on your customers, competitors, markets and technologies you care about to enable you to drive incredible business results.
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.<docname>_<date>_<author>
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Access to World-class Gartner Research
Gartner for Product Management & Marketing users have access to:
Gartner for Business Leaders
Market Statistics
DataquestMarket
Insights
Core Research
Objective technology insight including:
Magic Quadrants
MarketScopes
Vendor Ratings
Hype Cycles
Qualitative and quantitative analysis of trends and performance, dynamics and opportunities.
Marketing Essentials
Emerging Technologies
Emerging Markets
SWOTs
IT Key Metrics Data
Gartner Analytics
Globally consistent and accurate quantitative market data and IT spending forecasts.
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.<docname>_<date>_<author>
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Unlimited Analyst Inquiry
• Brainstorm strategies
• Re-examine investments
• Identify new partners
• Get feedback on a channel or sales strategy
• Test plans to enter a new market
• Enhance competitive positioning on proposals
• Validate product road maps
• Prepare for investor meetings
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.<docname>_<date>_<author>
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Research About Your Company
Personalize Your Portal
Analyst Fast Finder
24/7 Access to Gartner Insight
Market Statistic Fast Finder
Weekly Insights
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Gartner Insight Delivered
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliated.
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Gartner for Business Leaders Research:Framework Designed by our Clients
CustomersGartner Analytics User SurveysIT Leaders ToolkitsIT Key Metrics Data
CompetitorsMagic QuadrantsMarketScopesSWOT AnalysesVendor RatingsCompetitive Landscapes
MarketsMarket StatisticsMarket ForecastsMarket TrendsEmerging Markets
TechnologiesHype CyclesCool Vendor ReportsEmerging Technology
MarketingEssentials
Best PracticesCase StudiesBenchmarks
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.<docname>_<date>_<author>
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Marketing Essentials: How-to Advice and IT Marketing Best Practices
Marketing Activity Cycle• How to Market to and With Channels• How to Create the Perfect Elevator Pitch• Channel Chief Outlook 2009 and Beyond• Marketing Goals and Responsibilities for 2009• Marketing Budgets for 2009: Where's the
Spending? • Sales Enablement Challenges in Asia/Pacific• How to Build the Business Case for Partnering• Channel Program Trends in Key Regions• Insight for Startups: What to Remember When
Communicating to Investors• How to Generate Leads in a Soft Economy • How to Brand a Company, a Product or
Yourself
Research Highlights
Evaluate Examine
Execute
Communicate Plan
Growth
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.<docname>_<date>_<author>
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Gartner Analytics: Helps You Understand the Mind-set of IT Buyers
2.7 million document views by IT end users
• What documents are read?• Who is reading them?• How many document page
views?• How do I measure up
against my competitors?
Readership Analytics
2 million IT end-user searches
• What are the most popular search terms?
• What are the technology trends?
• Which providers are Gartner clients searching on?
Search Analytics
100,000 IT end-user inquiries
• What were the topics discussed?
• What’s the decision phase? • Who were the providers
mentioned?• What is top of mind with CIOs?
Inquiry Analytics
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Customers:Get the pulse on the IT marketplace
*Exclusive to Gartner for Business Leaders offerings.
Inquiry Analytics
Emerging and most popular search terms by Gartner IT end-user clients.
Search Analytics
Quarterly inquiry share trend of vendor mentions by Gartner IT end-user clients.
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.<docname>_<date>_<author>
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Search Analytics Reports User Survey Analysis
Customers: Understand IT Buyer Needs and Customer Trends
*Exclusive to Gartner for Business Leaders offerings.
1 August, ID:G00160123
SaaS ranks with SOA and virtualization as one of the most-searched terms on the Gartner Web site, and it is set to continue to grow in interest. In this report, we analyze the interest in SaaS as illustrated by the number of searches on the Gartner Web site.
Vendors Mentioned in Searches for SaaS
Term Relative Frequency
Microsoft 25.6%
Oracle 16.9%
IBM 15.7%
SAP 11.2%
Google 7.7%
salesforce.com 7.3%
NetSuite 2.6%
RightNow Technologies 2.2%
Symantec 1.6%
Other Vendors 9.3%
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IT End-user Searches for SaaS Since January 2007
Number of Hits
Improve the speed of communications across the business 44%
Better communications for distributed sites or remote workers and mobile workforce
39%
Equipment needed upgrading 36%
Improve employee access to information regardless of device or location
34%
Lower total cost of ownership (TCO) 33%
Improve collaboration between employees 29%
Improved applications available through UC 28%
Lower equipment costs 27%
Competitive advantage 26%
Easier system management; reduce management of multiple systems
25%
Specific UC applications would improve employee productivity 24%
Specific application improvements associated with customer interfacing activities
22%
Improve return on investment 18%
Directive from management 14%
UC implemented because making communications decisions about a new site
12%
Vendor pressure 5%
Other 1%
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Competitors: Position and Compete More Effectively
*Exclusive to Gartner for Business Leaders offerings.
Magic Quadrant SWOT Analysis ReportsStrengths• Executive capabilities• Currently the lowest-cost
high-volume PV manufacturer
• Rapidly expanding its manufacturing footprint
• Strong sales in Germany and expanding in Europe
Weaknesses• Products too
concentrated on CdTE-based PV
• Potential public relations issue from toxicity of cadmium
• Narrow set of markets addressed
Opportunities• Large growth market• Potential new thin-film
PV business opportunities
• Industry remains in high visibility
• PV aligns with utility requirements
Threats• Aggressive competitors• Uncertain government
support• Expanding into
commoditized market• Large number of
competing technologies• Bleak macroeconomic
climate
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Markets: Accurate Data Helps Make the Right Decisions
Globally consistent methodologies and in-region expertise
One terabyte of continually updated market data
2,000+ vendors
175+ technology markets
Tracked in 99 countries
Segmented into 41 vertical markets
Market Statistics
Gartner IT Spending Forecast are published quarterly.
Gartner looks at the full impact of the economy on hardware, software, IT services and telecommunications spending growth.
In addition to published research, our chief forecaster, delivers a quarterly webinar for greater context.
IT Spending Forecasts
Emerging Market Analysis Reports
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Technologies: Build Product Road Maps That Grow Your Business
Hype Cycle
Emerging Technology Analysis Reports