gartner business process management summit 2012€¦ · the gartner business process management...

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Gartner Business Process Management Summit 2012April 25 – 27 | Baltimore, MD | gartner.com/us/bpm

People, Politics, Process: Navigate the Challenges and Embrace the Opportunities

© 2012 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.

Trip ReportThe Gartner Business Process Management Summit 2012 was held April 25 – 27,

at the Baltimore Marriott Waterfront Hotel in Baltimore, MD. This report summarizes

the event and its highlights, topics and take-aways, including:

Key Summit Take-Aways ..............................................................................................page 2

Conference Highlights ..................................................................................................page 2

Top-of-Mind Concerns (What Attendees Asked About) .................................................page 2

Top-Rated Sessions ..................................................................................................... page 3

Keynote Addresses ......................................................................................................page 4

Snapshot of Attendees ................................................................................................ page 6

Sponsors ......................................................................................................................page 7

Overview

BPM is a team sport. But to be a real player means bringing people together first. And that’s exactly what the Gartner Business Process Management Summit 2012 did for two and a half dynamic days in Baltimore. More than 700 process practitioners gathered for the ultimate coverage on today’s hottest BPM topics, trends and technologies. If you were looking to make rapid progress on your BPM initiatives and improve your own skills, this was the place to do it.

The vehicle for all this high-impact learning: a brand-new four-track agenda with the vision, tactics and energy to make every process practitioner successful — regardless of their organizational role or where they were on the BPM maturity curve. In addition to more than 40 sessions — including analyst-led roundtables and hot-topic workshops — attendees had the chance to meet with every significant BPM technology vendor at our Solution Showcase. Buzzing with excitement, the show floor offered a real-time look at today’s BPM marketplace, and was also the scene of a sold-out book signing with keynote speaker and well-known author Patrick Lencioni.

SAve THe DATeThe Gartner Business Process Management Summit 2013 will take place April 2 – 4, at Gaylord National in National Harbor, MD. Be sure to bookmark the website — gartner.com/us/bpm — and check back for 2013 conference updates.


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KeY SUMMiT TAKe-AwAYS TO Help ATTenDeeS Drive grOwTH• Getbuy-infrombusinessmanagementtofundyourBPMprojectbybuildingacompelling

business case that identifies tangible and realizable benefits.

• Establishaneffectivemetricsapproach—onethatcanprovethevalueofyourBPMefforts.

• Assessyourorganization’spoliticalenvironmentataholisticandindividualstakeholderleveland overcome obstacles to BPM success like silos and organizational culture.

• Learnthe“language”ofyourorganization.Identifywhatstylesofcommunicationworkbest,and use them.

• GetanearlyunderstandingofthenextgenerationofBPMtechnologiesfromsocial BPM to pace layering and intelligent business operations and prepare for their impact on your enterprise.

• Discovertechniquesfordesigningsocialprocessesandevaluatehowtheycanbestdeliverinsights to drive business performance.

• Gainproductandmarketknowledgeforsounddecisionmakingwithafirsthandlookatnew tools and technologies at our solution provider showcase and vendor sessions.

• Seehowgamification—theapplicationofgamemechanicstonongameenvironmentstochange behavior — can benefit process design.

COnferenCe HigHligHTSTOP-OF-MIND CONCERNS

• Understandtheorganizationalcomponents,keyrolesandskillsforBPMsuccess.

• Createaneffectivevision,strategyandroadmapfortheirinitiatives.

• Identifyandaddresspivotalissuesregardingculture,organizationalchangemanagement,and communication.

• Gainnewideas,strategiesandtacticstoeliminatebarriersandnavigatenewbusinessmodels.

• LeverageBPMtogainmoreprocessagility,achievehigherqualityandconsistency,andincrease business savings.

• Takeadvantageofemergingtechnologiesandmethodologies.

• Exploitprocessoptimizationandsimulationandcreatenewprocesssolutionsforleveragingsocial, mobile, cloud pace layering and intelligent business operations.

TheGartnerBPMsummit helped me get the answers I need to better structuremyprojectteam and improve our approach so that we can succeed in our BPM implementation.Sharon S. Hite, Information Technology Specialist, National Institutes of Health


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TOP-FIVE BEST-RATED SESSIONS

K3. Guest Keynote: Healthy Organizations Win — How to Harness Your Organization’s Full Potential Patrick Lencioni, The Table Group

W5. The Zoo: Organizational Politics Betsy Burton and Donna Fitzgerald

C1. BPM Best Practices of Highly Adaptive Organizations Betsy Burton, Vice President Distinguished Analyst

K2. Guest Keynote: Transforming Your Business With Gamification Gabe Zichermann, Gamification Co.

A2. Building the Business Case for BPM John Dixon, Director

TOP-FIVE MOST-ATTENDED SESSIONS

A1. BPM Foundations Janelle B. Hill, Vice President and Distinguished Analyst

B4. Technology Road Map for Expanding Your BPM Efforts Michele Cantara, Vice President

A3. Operational, Transformational and Technical Roles for Successful BPM Projects and Programs Michele Cantara, Vice President

A2. Building the Business Case for BPM John Dixon, Director

C1. BPM Best Practices of Highly Adaptive Organizations Betsy Burton, Vice President Distinguished Analyst

This was the first GartnerBPMconference that I have attended. The broad spectrum of topics and sponsor attendance allowed me to home in on specific needs and questionsthatIamfacing today in implementing a BPM strategy and methodology.LindaEller,Director,Business Applications and Process Management, AutoTrader.com


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gUeST KeYnOTeSTransforming Your Business With GamificationGabe Zichermann, Author, Public Speaker and Entrepreneur

Zichermann brought together the best elements of game design, loyalty programs and behavioral economics, and showed how gamification harnesses our intrinsic desire for fun and mastery to turn the mundane into the exciting and the menial into the momentous. Attendees discovered how to harness the power of games to achieve theirprocessobjectives.

Healthy Organizations Win: How to Harness Your Organization’s Full PotentialPatrick Lencioni, Founder and President, The Table Group

Along with a few good laughs, Lencioni shared a healthy organization is characterized by minimal politics and confusion, high morale and productivity, and low turnover. But too often it focuses exclusively on marketing and strategy. Organizational health can surpass all other disciplines in business as the greatest opportunity for improvement and competitive advantage.

gArTner KeYnOTeSDriving Organizational Success by Combining Social Media and Business Process TransformationAnthony J. Bradley, Group Vice President

Socialmediaismorethanjustmarketingcommunications,andmorethanFacebook,Twitterand LinkedIn. It is also extends beyond the enabling technologies. Anthony Bradley shares how social media’s power stems from engaging communities, both internal and external to your organization, in new ways to achieve otherwise impossible enterprise value. It is about working differently in a new age of human behaviors fueled by mass collaboration. Business process transformation is at the heart of social media success or failure.

Business Process Management 2020Jim Sinur, Vice President

The momentum now behind BPM is indisputable, but will the BPM of 2020 resemble at all what we see today? Jim Sinur shared how the nature of work is evolving and the amount of knowledge networking applied to processes is growing dramatically. The current trend, of processes flexing around the changing nature of work, is the opposite of past processes wherein work was dictated by the nature and structure of processes. As organizations move to intelligent business operations, process management will change. Sinur’s keynote investigated the nature and scope of this change.

Gabe Zichermann, Author, Public Speaker and Entrepreneur

Anthony J. Bradley, Group Vice President

Jim Sinur, Vice President

Patrick Lencioni, Founder and President, The Table Group


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gArTner KeYnOTeS (COnTinUeD)

The Next Frontier: People, Process and Things — Taking BPI to the Internet of EverythingJohn Mahoney, Vice President and Distinguished Analyst

TheInternetischangingquickly.Nearlyeveryproductcouldbecomepartofit.JohnMahoneysharedhowthemigrationofITtechnologyanddigitizationintophysicalobjectsandtheenterprise front office has enormous implications for BPI leaders. The business potential for enterprises that harness and exploit the concept is huge. Mahoney’s keynote showed the trends, issues and emerging best practices that can help attendees discover when and how to find and pursue opportunities in their enterprise.

John Mahoney, Vice President and Distinguished Analyst

The conference topics were very relevant to the practice we are setting up in our organization. The speakers were excellent and were able to articulate their expertise and answerquestionsvery well.Deepa Srinivasan, SeniorEnterprise Process Architect, Daiichi Sankyo, Inc.


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SnApSHOT Of ATTenDeeSWho participated in the 2012 conference?

0%

CIO 3%

10%5% 15% 20% 25% 30%

2%C-Level

12%VP

18%Director

28%Management

10%Analyst

4%Architect

0%Engineer

5%Consultant

3%Specialist

9%Other

5%No Title

Job Title Breakdown

Industry Sector

Bankin

g, F

inanc

e

and In

sura

nce

Educat

ion

Energ

y and

Utili

ties

Gover

nmen

t

Health

care

Man

ufac

turin

g

Med

ia

Misc

ellan

eous

Retail

Servic

es

Tech

nolog

y and

Telec

om

Trans

porta

tion

16%

3%5%

15% 14%

11%

2%3%

1%

10%

17%

3%

20%

15%

10%

5%

0%

Job Role

Busine

ss p

roce

ss

Progr

am &

Senior

IT

Busine

ss

Supply

chain

/

Sales c

hann

el

Enter

prise

Enter

prise

Corpop

rate

Busine

ss

23%

18%

9%

6% 6% 5%4%

3% 3% 3%

25%

10%

15%

20%

5%

0%

GartnerBPMsummitis the premiere conference for business process management.CharlesE.Popelka,Director, Strategic Business Planning(QP),U.S.GeneralServices Administration


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THAnK YOU TO OUr gArTner BUSineSS prOCeSS MAnAgeMenT SUMMiT 2012 SpOnSOrS

Silver SponsorsAgilePoint, Inc.

Confiance

Cordys

DST Systems, Inc.

HandySoftGlobal Corporation

HCL America Inc.

iGrafx

ISIS Papyrus Software

Kofax

KPMGLLP

Newgen Software

Oversight Systems, Inc.

Perceptive Software

Usoft

Vitria Technology, Inc.

Premier Sponsors

Kiosk SponsorsBoardwalktech

Interfacing

Red Hat

Thank you to our Media and Association partners

Technology Evaluation Centers

Platinum SponsorsAutonomy, an HP Company

Be Informed

Bosch Software Innovations

FujitsuAmerica,Inc.

IBM

MicroPact

Microsoft

Oracle

Progress Software

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