gartner analyst relations forum market share market share analysis forecast forecast analysis market...

Download Gartner Analyst Relations Forum Market Share Market Share Analysis Forecast Forecast Analysis Market Trends Market Insight Emerging Markets Gartner Analytics Trends Emerging Technologies

Post on 15-Mar-2018

214 views

Category:

Documents

2 download

Embed Size (px)

TRANSCRIPT

  • This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

    Gartner Analyst Relations Forum

    Gartner Symposium/ITxpo

    Orlando Florida

    October 8, 2013

  • 1

    Gartner Research Update Peter Sondergaard

    SVP, Global Research

  • Strong Value Proposition

    Right direction, right away

    Immediate shortlists on key initiatives

    Contract proposal reviews

    Best-practice budget benchmark

    Global perspective

    Best practice by vertical industry

    Strategic guidance

    Making the right decision

    Personal development

    Increased credibility

    Save Time

    Save Money

    Gain Resources

    Gain Confidence

  • Analyst Coverage Expansion

    55 New Resources

    Increased Geographical

    Coverage

    Asia

    157

    Europe,

    Middle East,

    Africa

    222

    Latin

    America

    18

    North

    America

    552

  • Analyst Coverage Expansion

    Australia 46

    China 14

    Hong Kong 5

    India 23

    Japan 35

    Korea 5

    New Zealand 4

    Singapore 17

    Taiwan 8

    Europe,

    Middle East,

    Africa

    222

    Latin

    America

    18

    North

    America

    552

    Asia

    157

  • Analyst Coverage Expansion

    Latin

    America

    18

    North

    America

    552

    Asia

    157

    Austria 2

    Belgium 2

    Denmark 4

    France 17

    Germany 18

    Ireland 2

    Italy 16

    Luxembourg 1

    Netherlands 9

    Norway 3

    Portugal 2

    Spain 5

    Sweden 10

    Switzerland 4

    United Arab Emirates 5

    United Kingdom 122

    Europe,

    Middle East,

    Africa

    222

  • Analyst Coverage Expansion

    North

    America

    552

    Asia

    157 Brazil 15

    Mexico 3

    Europe,

    Middle East,

    Africa

    222

    Latin

    America

    18

  • Gartner for Marketing Leaders

    GARTNER FOR MARKETING LEADERS

    Copyright 2013, Inc. All rights reserved.

  • Andrew Frank

    Vice President and

    Distinguished Analyst

    Laura McLellan

    Vice President

    Allen Weiner

    Vice President

    Richard Fouts

    Vice President

    Michael McGuire

    Vice President

    Jake Sorofman

    Vice President

    Yvonne Genovese

    Managing VP

    Julie Hopkins

    Director

    Jennifer Polk

    Director

    Jennifer S. Beck

    Vice President and

    Gartner Fellow

    Martin Kihn

    Director

    Adam Sarner

    Vice President

    Gartner Digital Marketing Analysts

  • Analyst Experience Continues to be an area of strength

    Minimum 12 years of experience at time of hire

    60% have 20+ years of industry experience

    50% have a postgraduate degree

    35% speak two or more languages

  • Vendor Briefing 2014 Scheduling Enhancements

    Gartner analysts attended over 16,000 briefings in the last 12 months

    Briefings were presented by over 3,400 distinct vendors

    New in Q1 2014

    - Scheduling options will be sent to you with a live URL link

    - You can confirm the date and time knowing the analyst calendar is available

    - Selected times will be confirmed with an calendar invitation

  • 11

    Gartner Magic Quadrant Enhancements 2013

    Deeper Insights to Serve the Unique Needs of Your Organization

    New Features Include:

    Interactive Experience

    Focus on Select Vendors

    Historical Year-Over-Year Comparisons

    Customized Evaluation Criteria

    Magic Quadrant Home Page and Search

    To learn more, visit Gartner.com Gartner Magic Quadrant Enhancements 2013

    http://www.gartner.com/technology/research/magic-quadrants/http://www.gartner.com/technology/research/magic-quadrants/http://www.gartner.com/technology/research/magic-quadrants/

  • 2013 Content Highlights Special Reports

    Nexus of Forces

    Big Data

    Mobile

    CIO Trends

    Supply Chain Strategies

    Future of IT Sales

    Predicts

    Hybrid Cloud

    Security

    Cool Vendors

    Hype Cycles

    IT Market Clock

    Top 10 Strategic Technology Trends

  • Top Client Key Initiatives

    Cloud Computing

    Mobile Enterprise Strategy

    IT Strategic Planning

    Enterprise Architecture Program

    Data Center Modernization and Consolidation

    IT Cost Optimization

    Application Development

    IT Governance

    ITIL and Process Improvement

    Program and Portfolio Management

    Source: Gartner.com Data, August 2013

  • Research Themes for 2014 The Nexus of Forces

    The Nexus of Forces: The Convergence of Information, Social Engagement, Mobility, and the Cloud

    - Engagement Initiatives: The Evolution of Social Computing

    - Advanced Analytics: the Evolution of Information

  • Research Themes for 2014 Digital Business

    Digital Business Opportunities

    Digital Production/Distribution/Operations Technologies

    Digital Leadership Roles

  • Special Reports - 2014

    Smart Machines and Digital Technologies

    Mobile Applications in Business

    Security Futures

    Every Budget Is an IT Budget: Implications on IT Strategy, Governance, Organization, and Operations

  • Gartner Technology Planner

    Unique RPE2 methodology provides over

    25,000 server performance data points. More

    accurate than conventional estimation

    approaches, it also enables greater productivity.

    Analysis tools leverage this data to enable you to make smarter decisions faster, improve productivity and identify ways to reduce infrastructure costs.

    Exclusive database is a valued source of product information and includes 32,000+ server and storage sample configurations. Our database is updated daily.

    17

  • Analysis tools deliver critical insight

    September 2013 18

    Server Consolidation Analyze server consolidation scenarios and conduct what-if analysis. Quantify savings in the number of servers and the space, power and cooling they consume, as well as carbon emission reductions. Build a budget and business case for needed improvements.

    4

    2 Storage Launch comparisons with a single click. Benefit from having the industry-leading database of disk and tape storage product information and sample configurations covering all major current and obsolete products dating back more than 15 years.

    3 IT Efficiency Analyze your server assets to quickly identify the least-efficient servers.

    Benchmark your installed servers against selected replacement options.

    Compare server efficiency and carbon footprint between data centers.

    1 Launch comparisons with a single click. Benefit from having the industry-leading database of server product information and sample configurations covering all major current and obsolete products dating back more than 25 years. Includes RPE2-driven insights into comparisons and performance.

    Servers

  • Enhancing and Formalizing Our Understanding of Technology Market Forces

    How to Sell

    How to Buy

    Supply

    Demand

    Disruptors New

    Buyers

    New

    Suppliers

    Emerging

    Technologies Current

    Market

    Evolving

    Market

    Future

    Market

  • Addressing Your Strategic Initiatives

    Whats really driving this

    market?

    What changes are happening

    upstream/ downstream in

    the value chain? What are my competitors up

    to?

    How should I differentiate from my competitors?

    Where and how can I grow

    faster?

    What do my clients really

    want?

    What will my clients want tomorrow?

    New technologies and

    dark horse competitors?

    How should I message and

    position to communicate

    that differentiation?

  • Structured Agendas to Address Your Strategic Initiatives

    Market Dynamics: The most important forces that drive

    this market

    Competitive Landscape

    SWOT

    Market Share

    Market Share Analysis

    Forecast

    Forecast Analysis

    Market Trends

    Market Insight

    Emerging Markets

    Gartner Analytics Trends

    Emerging Technologies

    Tech Go to Market

  • Translating Our Market Understanding Into Quantifiable Forecasts to Target Markets and Customer Segments

    Market Model

    Influencing

    Factor

    Influencing

    Factor

    Influencing

    Factor

    Inputs

    Analysis

    Outputs

    Assumptions Forecast Data

    Market Dynamics Model (MDM)

  • Strong Value Proposition

    Continued client support and research investment worldwide

    Continuous process improvement and content evolution

    Content focused on the issues most important to our end user and technology provider clients

    23

  • Thank You!

Recommended

View more >