garlic seed foundation pres
TRANSCRIPT
Garlic Seed Foundation
Lindsay Sievewright, Ian Campbell, Sarah Cope, Sibylle Grosjean, Lorenzo
Catapano, Diana Ruano
Objectives
Out of a support base of 150K, have an active base of 1500 donors upgrade their donation by 50%
Create a community through social networking
Strategy for the lovers…First Step- To get the garlic lovers to upgrade we
have a simple proposal…
Sponsor a Grower!
Sponsor a GrowerWe propose to have lovers connect with growers
by having a lover matched with a grower. Once the
match is made with a grower, you will be assigned
a particular bulb that you have a particular
Connection with..
Sponsor a Grower- You will receive news periodically from the
grower about how the harvest is going
- The growers will have a blog in order to communicate at any time with the sponsors. It will have updated information on the season, the climate, etc He/she can download pictures from the garden so that the sponsors can proudly see them
Sponsor a Grower
When the harvest is
right, the sponsors will
receive some bulbs
from his/her garden with
a personalized
note from the grower!!
Additional Perks of being a Sponsor
All sponsors will form their own online
community via facebook and on a special
section on www.garlicseedfoundation.org
Additional Perks of being a Sponsor
Once you’re a part of this community, you can
have access to exclusive recipes from other lovers
and growers
Additional Perks of being a Sponsor
All sponsors
Can also
Host a GarlicParty
Additional Perks of being a Sponsor
- Hosts will receive a kit from the organization with an apron, garlic press and some tips on cooking garlic and health benefits of garlic
- He/she will receive instructions on how to set up a personal page so they can invite their friends and family to the dinner. All attendees will make a donation to the foundation. The fee can be set by the person hosting the party. All will be encouraged
Additional Perks of being a Sponsor
The personal page
will include an
indicator of how
much has been raised
compared to the
objective. It can also
include top 10
donators
Additional Perks of being a Sponsor
In order to incentivize all
sponsors that are hosting
a party, the host that raises
the most money will be
invited to a garlic evening
with Jamie Oliver.
Just a thought…
Growers and garlic lovers are one in the same!