WedoApril all hands

Where we’ve come from

Started Oct 2009.Didn’t go deep enough, client work to pay bills.

Evolved to data play.Lots of niched comparison sites, Google entering that space, more client work.

Back to retail.Started with Burlesca and

5k product feed.

Angel round Nov 2010.Jacques, Michael, Dunbar,

Andy, Passion Capital.

Enter Tom, Ed, Camille, Flo

Burlesca needed stock, tested furniture, found

mattresses.

Seed round Dec 2012.Passion Capital & others.

Alan, Jacob, Faaric, Maurice, Lori, Sam

Started scaling up.

Lots of new people ;-)

Series A round Mar 2013.MMC Ventures, current

shareholders.

Where we’re going

We do simple shopping

Simple, informative, easy, reliable eCommerce.

Showroom, Living room, Sofas, Bedding, Chil

drens, Mobility.

Customers think of Wedofor home furniture.

Profit to control destiny. Laser focus on A:R & costs.

Our guiding principles

Be human, be interesting

We hire for talent and fit, and you need to have both to make Wedo your home. But you also need to be interesting. Everyone is unique, so after talent and fit, we celebrate diversity. Show everyone honesty, integrity, humility and be trustworthy. We show our customers why they should think of us every time they go online.

Focus on simplicity

Take the complex and simplify so anyone can understand. Unearth the simple in everything you do. Focus on the fundamentals and eliminate distractions. The best products polarise.

Make yourself at home

Life is too short to do something you don't enjoy. Treat your colleagues and our customers the same way you'd treat them when coming over for a cuppa tea. Bring a positive energy to everything you do. We work hard, and play hard. Make what you do fun, or find something new to do.

Measure & Adapt

Ask the tough questions to create focus, then use data to validate and measure. Reveal the complexity, then analyse to make sense of what you find. There are very few absolutes. Always look for the improvements you can make, and always ask whether something can be done better, quicker, simpler, easier. In data we trust. Most of all, change is good.

Make it happen

Ideas are cheap, execution wins over great ideas and technology. Execution is where great teams define industries. While others are talking & blogging about their ideas, we're working on them relentlessly. There is always a solution. Be resourceful. Make every day count. Seize the opportunities presented to you every day. Don't shrink from anything. Make mistakes fast, and then learn from them. Most of all, #JFDI.

Reducing friction

Time is precious. More facetime.

Reduce time & interruptions. Exercise

discipline with interruptions.

A defined weekly / monthly schedule.

Asana = tasksOKR’s = objectivesRole description = less confusionRASCI = faster decisionsTeam site = updates/meetings

BrightPearl = less Magento, more visibility

The office & kitchen should be kept clean at all

times.