Parameters GapsTeam How long they have been working together?

Current number of employees?Customers Target customersProduct Defensibility of the product and potential future roadmap of the

product (Information is not organized)Product details Info on payment gateway Market How big is the market from the customer segment analysis?

What % of the market can be achieved?Current Status Is your product in beta? What has been achieved so far? When is the

launch?

Execution Plan What is their marketing strategy? Classification of expenditure on promotional activities?