GAP INTERNATIONAL2013 KB

SUMMER CAMPAIGN CREATIVE DIRECTION

SUMMER 13DAY TRIPPER COLLECTION

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DAY TRIPPER COLLECTIONapproved images For adverTisiNg - kids & BaBY

299239AO08f100.jpg

299239AX05f100.jpg

299239BB05f100.jpg

299239AP06f100.jpg

299239AY05f100.jpg

299239AU03f100.jpg

299239AZ06f100.jpg

Imagery can be used for 1 year starting as early as 4/23/2013. Worldwide, all uses.

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DAY TRIPPER ShOTLIST - SUMMER CAMPAIGN

Kids & Baby Global Summer 2013 Shotlist Photographer: Stefano Azario Stylist: Sarah ClaryJan 30 & 31 , 2013

Kid Girls & Boys Day tripperToddler Girls & Boys Day tripper

Model Style Number Style Description Color Comments

Stella 430003 dt dipdy pkt t ? confirm color / Merchant KeepKid Girl 427999 dt solid pkt t neon flamingo

574231 green wft shrty neongrnn/a shoes n/a Vans non Gap alter as neededn/a hat n/a Non Gap alter as needed

Kacey 298963 sb white denim jacket whiteKid Girl 427961 layering cardigan milk

430029 sum fav tank swimming blue/milk426814 day clr shorty (woven) vapor confirm short details / Merchant Keep441745 dt seq staw bag swimming blue375308 flwr w gem ff citrsylw

Raegen 430017 dt sld smk ki neon sugar cane kiwi Merchant KeepKid Girl 426887 dt floral shorty swimming blue

441727 dt fedora phobepinkn/a shoes n/a Non Gap alter as needed

Aidyn 427916 d trip cable sweater neon flamingoKid Girl 427909 fav solid tank neon lemon yellow

585285 pop flower 2pc swim swimming blue Merchant Keep426887 dt floral shorty neon flamingo405542 bfly jelly egyptian turquoise

Braiden 432919 sm1 cdye val gr t phosporus alter to more yellow than green toneKid Boy 425280 beach cargo totem brown NYPD Sample

170904 basic oxford white wrapped around waist376608 sunwashed slip on redwagon

Bryce 422085 ss random check purple plaidKid Boy 432924 ss sm1 val str t true navy

376454 color ff short locustn/a shoes n/a Vans non Gap alter as needed

Otto 301426 ss vneck t purple wineKid Boy 425285 cobra short neorn blt Merchant Keep / confirm embroidery color

376608 sunwashed slip blue noir

Ava 528973 neon sweater neon coral sprintToddler Girl 424962 ptf lace tank poppy orange dot Merchant Keep

298872 blu weft berm bright blue579175 g ombre hat natural409294 g flower jelly energetic peach579135 g round sunglasses swimming blue

Lois 528679 2in1 day tank pink lightToddler Girl 528973 neon cable sweater neon lemon yellow

573171 tg floral short pink floraln/a shoes n/a Non Gap alter as needed

Pepper 528682 dt strip tank purple stripe Merchant KeepToddler Girl 425754 nylon parka neon flamingo Merchant Keep

573171 floral short yellow300428 g slip on sneaker chambrary

Gracie 573224 rainbow romper rainbow stripeToddler Girl n/a shoes n/a Vans non Gap alter as needed

Zoey 528760 ptf grly tank neon lemon yellow Merchant KeepToddler Girl 528554 rosette 2pc

528973 neon cable sweater milk298870 plt shorty sassy pink579138 g espadrille spring lilac Merchant Keep579135 g round sunglasses nright neon yellow

Boston 299098 windbuster orange neon boltToddler Boy 408839 dt stp pkt t purple wine

299313 color short lime greenn/a shoes n/a Vans non Gap alter as needed

Luke 409056 dt dbl wvn conv purple wineToddler Boy 408839 dt stp pkt t blue heather

409050 cargo playjam neon orange bltn/a shoes n/a Vans non Gap alter as needed

Matthew 406976 rdye ft gr hd phosphorusToddler Boy 406993 smr slub pkt v basic blue

580607 basic oxford white582135 twill pld ff azure582720 tb tort avi sunglasses tortoise431167 tb gecko ff ground

SWIMOtto 422422 multi plaid swim green plaidKid Boy 376546 rubber ff monkey

Bryce 335644 shark graphic cool blueKid Boy

Braiden 584735 palm swim active yellowKid Boy

Boston 582134 neon sld swim active yellowToddler Boy

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DAY TRIPPER ShOTLIST - SUMMER CAMPAIGN

Kids & Baby Global Summer 2013 Shotlist Photographer: Stefano Azario Stylist: Sarah ClaryJan 30 & 31 , 2013

Kid Girls & Boys Day tripperToddler Girls & Boys Day tripper

Model Style Number Style Description Color Comments

Stella 430003 dt dipdy pkt t ? confirm color / Merchant KeepKid Girl 427999 dt solid pkt t neon flamingo

574231 green wft shrty neongrnn/a shoes n/a Vans non Gap alter as neededn/a hat n/a Non Gap alter as needed

Kacey 298963 sb white denim jacket whiteKid Girl 427961 layering cardigan milk

430029 sum fav tank swimming blue/milk426814 day clr shorty (woven) vapor confirm short details / Merchant Keep441745 dt seq staw bag swimming blue375308 flwr w gem ff citrsylw

Raegen 430017 dt sld smk ki neon sugar cane kiwi Merchant KeepKid Girl 426887 dt floral shorty swimming blue

441727 dt fedora phobepinkn/a shoes n/a Non Gap alter as needed

Aidyn 427916 d trip cable sweater neon flamingoKid Girl 427909 fav solid tank neon lemon yellow

585285 pop flower 2pc swim swimming blue Merchant Keep426887 dt floral shorty neon flamingo405542 bfly jelly egyptian turquoise

Braiden 432919 sm1 cdye val gr t phosporus alter to more yellow than green toneKid Boy 425280 beach cargo totem brown NYPD Sample

170904 basic oxford white wrapped around waist376608 sunwashed slip on redwagon

Bryce 422085 ss random check purple plaidKid Boy 432924 ss sm1 val str t true navy

376454 color ff short locustn/a shoes n/a Vans non Gap alter as needed

Otto 301426 ss vneck t purple wineKid Boy 425285 cobra short neorn blt Merchant Keep / confirm embroidery color

376608 sunwashed slip blue noir

Ava 528973 neon sweater neon coral sprintToddler Girl 424962 ptf lace tank poppy orange dot Merchant Keep

298872 blu weft berm bright blue579175 g ombre hat natural409294 g flower jelly energetic peach579135 g round sunglasses swimming blue

Lois 528679 2in1 day tank pink lightToddler Girl 528973 neon cable sweater neon lemon yellow

573171 tg floral short pink floraln/a shoes n/a Non Gap alter as needed

Pepper 528682 dt strip tank purple stripe Merchant KeepToddler Girl 425754 nylon parka neon flamingo Merchant Keep

573171 floral short yellow300428 g slip on sneaker chambrary

Gracie 573224 rainbow romper rainbow stripeToddler Girl n/a shoes n/a Vans non Gap alter as needed

Zoey 528760 ptf grly tank neon lemon yellow Merchant KeepToddler Girl 528554 rosette 2pc

528973 neon cable sweater milk298870 plt shorty sassy pink579138 g espadrille spring lilac Merchant Keep579135 g round sunglasses nright neon yellow

Boston 299098 windbuster orange neon boltToddler Boy 408839 dt stp pkt t purple wine

299313 color short lime greenn/a shoes n/a Vans non Gap alter as needed

Luke 409056 dt dbl wvn conv purple wineToddler Boy 408839 dt stp pkt t blue heather

409050 cargo playjam neon orange bltn/a shoes n/a Vans non Gap alter as needed

Matthew 406976 rdye ft gr hd phosphorusToddler Boy 406993 smr slub pkt v basic blue

580607 basic oxford white582135 twill pld ff azure582720 tb tort avi sunglasses tortoise431167 tb gecko ff ground

SWIMOtto 422422 multi plaid swim green plaidKid Boy 376546 rubber ff monkey

Bryce 335644 shark graphic cool blueKid Boy

Braiden 584735 palm swim active yellowKid Boy

Boston 582134 neon sld swim active yellowToddler Boy

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TYPEFACE

HeaderDolce Caffe 57.5pt

subheadInterstate Regular Cond 17.5pt ("IN" 13.25pt)

THE COOLEST SHORTS IN SUNKISSED COLORS

READY SET SUNSHINE

headline READY SET SUNSHINE

Subhead Girls THE COOLEST SHORTS IN SUNKISSED COLORS

COPY LINES

COLOR PALETTE

GAP BLUE

PMS: 655C:100 M:79 Y:12 K:59

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LOGOS

GAPKIDS_LogoLockup_655P.eps BABYGAP_LogoLockup_655P.eps

2013 Sum_KB_ReadySetSun_White_stacked.ai

2013 Sum_KB_ReadySetSun_White.ai

THE COOLEST SHORTS IN SUNKISSED COLORS

READY SET SUNSHINE

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DAY TRIPPER COLLECTIONPRINT

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Wisma Atriafacebook.com/gap

DAYTRIPPER COLLECTION - DESIGN GUIDELINES

AD - SPREAD / standard magazine size (420 x 297)All copy should clear 0.3" area from trim as indicated by dotted line or within safety.

HeaderDolce Caffe 57.5pt

Gap Kids LogoStandard size - 1.094”W 1.094”HAdjust accordingly

SubheaderInterstate Regular Cond 17.5 pt ("IN" 13.25pt)

Store addressHelvetica Neue 75 Bold10 point, 10 point trackingURLHelvetica Neue 55 Bold8 point/10 leading, 10 point trackingUse either your regional Facebook or URL.

*If running multiple locations on one line, separate with a vertical divider and double space either side “ | ”

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DAYTRIPPER COLLECTION – SPREADS

Wisma Atriafacebook.com/gap

Wisma Atriafacebook.com/gap

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DAYTRIPPER COLLECTION - DESIGN GUIDELINES

AD - SINGLE / standard magazine size All copy should clear 0.3" area from trim as indicated by dotted line or within safety.

Wisma Atriafacebook.com/gap

Gap Kids LogoStandard size - 1.094”W 1.094”HAdjust accordingly

SubheaderInterstate Regular Cond 17.5pt ("IN" 13.25 pt)

HeaderDolce Caffe 57.5pt

Store addressHelvetica Neue 75 Bold10 point, 10 point trackingURLHelvetica Neue 55 Bold8 point/10 leading, 10 point trackingUse either your regional Facebook or URL.

*If running multiple locations on one line, separate with a vertical divider and double space either side “ | ”

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Wisma Atriafacebook.com/gap

facebook.com/gap

Wisma Atria

SINGLE

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DAY TRIPPER COLLECTIONOOh

Wisma Atria facebook.com/gap

Wisma Atria facebook.com/gap

hORIZONTAL

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Wisma Atria facebook.com/gap

SQUARE

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Wisma Atria facebook.com/gap

Wisma Atria facebook.com/gap

VERTICAL – A

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Wisma Atria facebook.com/gap

Wisma Atria facebook.com/gap

VERTICAL – B

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VILLA OASIS COLLECTIONapproved images For adverTisiNg - kids & BaBY

299239AO08f100.jpg

299239AX05f100.jpg

299239BB05f100.jpg

299239AP06f100.jpg

299239AY05f100.jpg

299239AU03f100.jpg

299239AZ06f100.jpg

Imagery can be used for 1 year starting as early as 4/23/2013. Worldwide, all uses.

18

VILLA OASIS ShOTLIST - SUMMER CAMPAIGN

Kids & Baby Global Summer 2013 Shotlist Photographer: Stefano Azario Stylist: Sarah ClaryJan 30 & 31, 2013

Kid Girl Villa Oasis & Kid Boy JaipurToddler Girl Villa Oasis & Todler Boy Jaipur In-Store

Model Style Number Style Description Color Comments

Kacey 483723 vo str ponte dress green mirage Merchant KeepKid Girl 441819 pc color sndl gold

Raegen 430206 villa halter dress milk Merchant KeepKid Girl 427976 mesh cardigan green mirage

405544 flower jelly swimming blue

Aidyn 427976 mesh cardigan navy uniformKid Girl 585211 vo ruffle btm 1pc navy

426865 villa prt short navy uniform Merchant Keep441744 villa straw hat natural

n/a shoes n/a Elephantito non Gap alter as needed

Pepper 528656 bow front 21pc navy uniformToddler Girl 425786 vo print short navy med floral

579145 g oasis sndl navy uniform Merchant Keep / should be all 1 blue

Lois 425738 villa shift dress navyToddler Girl 298822 sb white jacket white

n/a shoes n/a Elephantito non Gap Alter as needed

Gracie 425743 tie waist dress navy uniform Merchant KeepToddler Girl n/a shoes ? n/a

Ava 425740 embellished dress milkToddler Girl 409294 g flwr jelly swimming blue

Braeden 403957 garmet dye roll up vintage navy Merchant KeepKid Boy 585136 navy pld ff navy plaid Merchant Keep

376608 sunwash slip bright teal

Otto 566337 ss blue check blue plaid Merchant KeepKid Boy 301426 ss vneck t phosphorus

425271 oxford short oxford433424 wvn lthr sndls totem brown

Boston / Luke 299155 white linen conv white Merchant KeepToddler Boy 420894 color cargo caribe green Merchant Keep

431164 tb cord lthr flip flop chino

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VILLA OASIS ShOTLIST - SUMMER CAMPAIGN

Kids & Baby Global Summer 2013 Shotlist Photographer: Stefano Azario Stylist: Sarah ClaryJan 30 & 31, 2013

Kid Girl Villa Oasis & Kid Boy JaipurToddler Girl Villa Oasis & Todler Boy Jaipur In-Store

Model Style Number Style Description Color Comments

Kacey 483723 vo str ponte dress green mirage Merchant KeepKid Girl 441819 pc color sndl gold

Raegen 430206 villa halter dress milk Merchant KeepKid Girl 427976 mesh cardigan green mirage

405544 flower jelly swimming blue

Aidyn 427976 mesh cardigan navy uniformKid Girl 585211 vo ruffle btm 1pc navy

426865 villa prt short navy uniform Merchant Keep441744 villa straw hat natural

n/a shoes n/a Elephantito non Gap alter as needed

Pepper 528656 bow front 21pc navy uniformToddler Girl 425786 vo print short navy med floral

579145 g oasis sndl navy uniform Merchant Keep / should be all 1 blue

Lois 425738 villa shift dress navyToddler Girl 298822 sb white jacket white

n/a shoes n/a Elephantito non Gap Alter as needed

Gracie 425743 tie waist dress navy uniform Merchant KeepToddler Girl n/a shoes ? n/a

Ava 425740 embellished dress milkToddler Girl 409294 g flwr jelly swimming blue

Braeden 403957 garmet dye roll up vintage navy Merchant KeepKid Boy 585136 navy pld ff navy plaid Merchant Keep

376608 sunwash slip bright teal

Otto 566337 ss blue check blue plaid Merchant KeepKid Boy 301426 ss vneck t phosphorus

425271 oxford short oxford433424 wvn lthr sndls totem brown

Boston / Luke 299155 white linen conv white Merchant KeepToddler Boy 420894 color cargo caribe green Merchant Keep

431164 tb cord lthr flip flop chino

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TYPEFACE

HeaderINTRODUCING THELiebeErika 32pt, +100 tracking, .25 strokeVILLA OASISLiebeKlara 110ptCOLLECTIONLiebeErika 60pt, +25 tracking, .25 stroke

subhead (priNT oNLY)Brandon Grotesque Regular 26pt/18.5, -10 tracking

© gap 2013

headline INTRODUCING THE VILLA OASIS COLLECTION

Subhead (PRINT ONLY) SUNDRESSES, LINEN SHIRTS & SHORTS MADE IN THE SUMMER SHADE

COPY LINES

COLOR PALETTE

TEAL LIGhT BLUEDARK BLUE

PMS 533C:95 M:72 Y:15 K:67

PMS 3252C:50 M:0 Y:22 K:0

PMS 284C:59 M:17 Y:0 K:0

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LOGO

GAPKIDS_LogoLockup_655P.eps BABYGAP_LogoLockup_655P.eps

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VILLA OASIS COLLECTIONPRINT

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Wisma Atriafacebook.com/gap

VILLA OASIS COLLECTION - DESIGN GUIDELINES

AD – SPREAD / standard magazine size (420 x 297mm)All copy should clear 8mm area from trim as indicated by dotted line or within safety.

Headline graphic and subheadUse Illustrator file'2013 Sum_KB_VillaOasis_OL_4C.ai'

Gap Kids LogoStandard size -

1.094”W 1.094”HAdjust accordingly

Store addressHelvetica Neue 75 Bold10 point, 10 point trackingURLHelvetica Neue 55 Bold8 point/10 leading, 10 point trackingUse either your regional Facebook or URL.

*If running multiple locations on one line, separate with a vertical divider and double space either side “ | ”

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VILLA OASIS COLLECTION - DESIGN GUIDELINES

AD - SINGLE / standard magazine size (210 x 297) All copy should clear 8mm area from trim as indicated by dotted line or within safety.

facebook.com/gap

Wisma Atria

Gap Kids LogoStandard size - 1.094” W 1.094”HAdjust accordingly

Headline graphic and subheadUse Illustrator file'2013 Sum_KB_VillaOasis_OL_4C.ai'

URLHelvetica Neue 55 Bold8 point/10 leading, 10 point trackingUse either your regional Facebook or URL.

*If running multiple locations on one line, separate with a vertical divider and double space either side “ | ”

Store addressHelvetica Neue 75 Bold10 point, 10 point tracking

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AD SPREAD

Wisma Atriafacebook.com/gap

Wisma Atriafacebook.com/gap

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VILLA OASIS COLLECTIONOOh

27

Wisma Atria facebook.com/gap

Wisma Atria facebook.com/gap

hORIZONTAL

28

Wisma Atria facebook.com/gap

hORIZONTAL

EXTREME hORIZONTAL

Wisma Atria facebook.com/gap

29

Wisma Atria facebook.com/gap

Wisma Atria facebook.com/gap

SQUARE

30

Wisma Atria facebook.com/gap

Wisma Atria facebook.com/gap

VERTICAL – A

31

Wisma Atria facebook.com/gap

VERTICAL – A

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Wisma Atria facebook.com/gap

Wisma Atria facebook.com/gap

VERTICAL – B

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