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SCA Gaming Promotions

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Page 1: Gaming Promotions
Page 2: Gaming Promotions

SCA GAMING IS EXPERIENCE, PASSION, AND PROVEN RESULTS

From the fully customizable to those that are “ready to play”, SCA Gaming will provide you with affordable, relevant and contemporary gaming promotions that will thrill your players and increase your bottom line. We have promotion ideas to bring in crowds and revenue the whole year!

Page 3: Gaming Promotions

SCA GAMING…• Is the world’s leader in risk-free mega jackpots for gaming operators.

• Has worked with well over 300 casinos around the world on over 3,000 gaming promotions.

• Has paid more than $70 million in cash & prizes.

• Has covered the promotional risk on over $850 million for casino promotions.

• Has over 90 years combined experience in the gaming industry.

• Will diligently work to study your target audience and create the games, contests and promotions that will generate the results you want.

THE BEST PART? You don’t have to worry about overspending your marketing or promotional budget - SCA fixes the cost of your promotion. When there’s a winner, SCA gives you the money to award the prize!

Page 4: Gaming Promotions

Compelling direct mail offers are a time-honored

tradition in casino marketing. Let SCA help

incentivize your players with a results-driven

customized direct mail promotion. That’s the

approach we took when we created a

customized direct marketing promotion for

Harrah’s New Orleans. The response generated

was overwhelming - a 500% increase in

midweek traffic - typically a slow period for

casinos! SCA can do the same for you.

THE DIRECT APPROACH…

Page 5: Gaming Promotions

“We expected to bring in 800 players, but thanks to SCA, we brought in over 4,400! This was an effective way to bring in our members on the weekdays.” – Harrah’s New Orleans Casino, Louisiana

Page 6: Gaming Promotions

ELIMINATE THE MIDWEEK BLUES. Bring those weekend crowds back

during the week! SCA Gaming offers easy to

implement promotions that create

excitement on your casino floor and bring your

players in when you need them.

From portable game boards and prize wheels

to fully functioning kiosks that generate prizes

based on casino play, our floor promotions can

be as large as you might want or as fast and

easy as a simple swipe of a player’s club card.

All of them are designed to get your players

back in action quickly.

Page 7: Gaming Promotions

“The chance to win a million dollars really brought people in. Spin A Million packed the house every Tuesday. We also saw more players signing up for our Chumash card and using it every day to increase their chances at the cash prizes.”

- Chumash Casino and Resort, California

Page 8: Gaming Promotions

Generate more traffic and coin-in while building

your player database with SCA’s Prize Kiosks™.

Prize Kiosks and their “prize platform

technology” are multifunctional, customizable

and provide invaluable reporting. These

ready-to-play promotions are designed to award

instant win cash and prizes from $10,000 up to

$1 million or more. Choose from our turnkey

games – Swipe-2-Win™, Scan-2-Win™, Poker

Games, and Email Yourself a Million™ - or create

your own custom game.

Complete with flash animation and sound, our

Prize Kiosks are fast, easy to use and provide

immediate gratification for your players, getting

them back in action on your casino floor quickly.

INFORMATION IS POWER…

• Interface into your casino’s player tracking systems and POS systems

• Comp redemption

• Printed receipts and coupons after game play

• Award tiered prizes based on your player’s casino play

Page 9: Gaming Promotions

“It was off the charts. We had two kiosks offering our players a chance to win $777,777. It was a 4-day promotion beginning July 4th. Four is a big number for us because the casino reported its 4th largest day ever during the promotion. We had 11,442 plays in 4 days with 5,997 unique players.”

- Chukchansi Gold Resort and Casino, California

Page 10: Gaming Promotions

Scratch Cards not only promote your brand,

but give you the ability to offer your players a

chance at becoming an instant millionaire. Fully

customizable to include your casino brand and

promotion theme, they can be used to collect

entries for a floor promotion or as a stand-alone

game piece to drive player acquisition and

casino traffic.

SCA can provide the traditional Scratch Card or

an online version which will serve to draw

attention to your Web site. Simple and

affordable, Scratch Cards fit easily into any

marketing plan or budget.

THEY SCRATCH. YOU WIN.

Page 11: Gaming Promotions

“We chose the Scratch Magic promotion because we thought it would be a good draw. We liked the large $100,000 prize and not having to print the cards ourselves. Our customers loved this promotion, and we look forward to working with SCA on our next promotion.”

- Pechanga Resort and Casino, California

Page 12: Gaming Promotions

ABOVE & BEYOND… Casinos everywhere have used our slot and

table game promotions to increase revenue and

drive acquisition and retention successfully.

Our exclusive series of table game promotions

generate increased table game revenue every

time they are used. We have developed table

game promotions to help you bring players to

your casino during targeted dates. Steal players

away from the competition and fill your tables

with qualified players at your next blackjack or

dice tournament by offering them a

life-changing prize of $1 Million or more.

Page 13: Gaming Promotions

SCA Gaming offers

promotional slot

machines, slot

tournament

promotions, slot floor

promotions delivered

directly to your player

at the machine and

tiered kiosk promotions

with interfaces to your

player tracking system.

You can easily improve

your player acquisition

and retention numbers

as well as substantially

increase your slot

revenues with

MegaSlot, Spin A

Million or many of our

other proven slot

promotions that work.

“We are very pleased with the Million Dollar Slot Tournament results.The response rate was over 33% higher than any other tournament. SCA was great to work with and we will be doing this event again!”

- Mandalay Bay Hotel and Casino, Nevada

Page 14: Gaming Promotions

Nothing promotes player loyalty better than an

exciting, flawlessly executed Special Event. And no one

can create and facilitate a fully customizable Special

Event better than SCA. Meticulous in our attention to

detail, our staff will tailor events to meet your needs and

objectives.

Our high impact Special Event promotions are designed

to provide a true entertainment experience for your

players that is sure to bring them back again and again.

Higher revenues, increased response rates and

satisfied players. A winning combination.

DRIVE RESPONSE RATES AND INCREASE INCREMENTAL GAMING REVENUE

Page 15: Gaming Promotions

“We received three times the responses that we expected to our Superbowl promotion. It is not the first time I’ve used SCA and it won’t be the last.”

– Jackson Rancheria Casino and Hotel, California

Page 16: Gaming Promotions

THE PEOPLE OF SCA

ROBERT D HAMMANFOUNDER AND CEO, SCA PROMOTIONS

SCA Promotions, the world’s leading provider of promotional risk coverage, was founded in 1986 by eleven-time world bridge champion Bob Hamman. Hamman is behind many of the million-dollar challenges seen during halftime at nationally-televised sporting events, as well as online sweepstakes and on-pack consumer product promotions. No promotion is too unique for Bob Hamman and SCA. He has planted a $500,000 prize ticket in a Hershey’s bar, guaranteed the performance bonuses of professional golfers and race car drivers, and covered prizes for quick service restaurant instant win games, radio and television contests, and even music download programs.

ROBERT M BRIAN

VICE PRESIDENT, SCA GAMING

Under Brian’s leadership, SCA has helped more than 300 casinos since 1996 run high-impact promotions that attract, entertain and reward their players with chances at life-changing prizes. SCA has worked with gaming companies and tribal nations in North, Central and South America, Australia, Moscow, China, and the United Kingdom, including Boyd Gaming, Foxwoods Resort Casino, Harrah’s, IGT, Mandalay Resort Group, MGM Mirage, Pechanga Resort and Casino, Station Casinos and Trump Casino.

Brian is a frequent speaker, moderator and panelist at gaming conferences such as Bingo World, Global Gaming Expo and World Gaming Congress. When not finding new ways to aid casino’s marketing efforts, Brian enjoys traveling and spending time with his nephews.

Page 17: Gaming Promotions

AUTUMN GREGG

ACCOUNT EXECUTIVE

As account executive for SCA Gaming, Autumn Gregg oversees the accounts of numerous tribal and non-tribal casinos and manages relationships with dozens of gaming vendors. She also specializes in the Latin America game show market and high-stakes bingo promotions. Autumn, whose competitive drive landed her spots on her college tennis and volleyball teams, joined SCA as an account coordinator in 2000 shortly after graduating with a B.A. in Business from Southeastern Oklahoma University. She quickly moved up the ranks to her current position.

Autumn lives by a quote written in her father’s high school year book: “Keep your head and your heart in the right direction and you’ll never have to worry about your feet.” Along with helping her clients to grow their businesses through innovative promotions, Autumn enjoys traveling to new places, spending quality time with her family and friends and creating the occasional masterpiece in the kitchen.

KIRK HADSELL

ACCOUNT EXECUTIVE

As top sales producer for SCA Gaming, Kirk Hadsell has been instrumental in establishing the company as an innovative leader in high-impact casino promotions. Kirk, a frequent industry speaker who operates on a “stay positive, remain calm and be grateful” mentality, has an extensive background in sales. Prior to joining SCA in 1997, he served as a sales rep for both Reebok Athletic Footwear and Nike Golf.

When Kirk isn’t busy helping casinos achieve success by attracting, entertaining and rewarding players, he can be found on the golf course, pursuing his goal to shoot 69 or better. Kirk is also passionate about duck hunting and Labrador Retrievers. He holds a B.A. in Marketing from the University of Texas, Austin.

Page 18: Gaming Promotions

MANDY PRUITT

ACCOUNT COORDINATOR

Mandy Pruitt, an account coordinator for SCA Gaming, is responsible for client relations. She handles day-to-day account activities and works to ensure promotions run smoothly for the clients she serves. Mandy, who worked for an HR consulting firm before joining SCA, brings to her job a personal commitment to deliver the best service possible. Notes Mandy, “I tend to judge the quality of my life through the quality of my work, whether personal or professional. I like to leave my mark of a `job well done’ on anything I’m involved with.” When she’s not assisting clients with their promotional wants and needs, Mandy can often be found horseback riding or spending time with her family.

LINDA GORDON

DIRECTOR OF GAMING PROMOTIONS

As Director of Gaming Promotions, Linda Gordon is charged with growing SCA Gaming through a combination of marketing, consulting and IT efforts. A powerhouse in the gaming industry, Linda served in various senior executive positions during a 20-year career with Boyd Gaming. She also worked for the Stardust Resort in Las Vegas, where she held positions as Director of IT and Director of Special Events, Promotions and Tournaments. While working in Las Vegas, Linda was honored as a nominee for Business Woman of the Year by the Las Vegas Women’s Chamber of Commerce.

AMBER MEAKIN

PROJECT MANAGER

Amber Meakin spends her days managing game show and kiosk promotions – ensuring seamless execution from start to finish. Unbeatable customer service is her mantra and to assure this, she designs and implements procedures that assist the management and flow of promotions. Before joining SCA Gaming in 2005, Amber worked for a roofing manufacturer, where she helped implement new software for pricing and customer service. Amber, whose driving philosophy is “Be the Best I Can Be”, is passionate about the Dallas Mavericks, the Dallas Cowboys and the Texas Longhorns. She also enjoys playing sports, remodeling her house and volunteering with youth.

Page 19: Gaming Promotions

MIKE GERMANO

DIRECTOR OF PLAYER PROMOTIONS

As Director of Player Promotions for SCA, Mike Germano is responsible for helping to dream up new promotions, foster client relationships and drive sales for SCA’s gaming division. Prior to joining SCA, Mike held several key marketing positions at various gaming properties including Director of Special Events and Director of Player Development. While serving in these roles, Mike oversaw the opening of three different casino Player’s Clubs and built a database of 400,000 players through numerous promotions and marketing programs he implemented. Mike has also worked as a project manager for both Aristocrat Technologies and Mikohn Gaming Corporation, overseeing the installation of player tracking software and training key executives at various gaming properties.

LYNN CONNORS

ACCOUNT EXECUTIVE

Lynn Connors spends her time at SCA maintaining and developing relationships with casino executives. She works closely with them to create promotions designed to attract and retain players while growing their revenues. Lynn believes that whatever is worth doing is worth doing well, and strives to be a good role model for her daughter and twin sons. When not attracting new business, Lynn loves to relax with a good glass of wine and watch her favorite team, the St. Louis Cardinals.

Front L-R: Mike Germano, Sheila Murphy Brian, Linda Gordon, Tanya Mathis, Autumn Gregg, Amy Kimble,

Lynn Connors, Amber Meakin. Back L-R: Bob Brian, Mandy Pruitt, Kirk Hadsell, Darrell Smith

Page 20: Gaming Promotions

The scope of SCA’s capabilities and

knowledge extend far beyond that of the

gaming industry. Since our inception in 1986,

we have grown to become the leading

resource and authority on high-impact offline

and online promotions throughout the world.

SCA has worked as the behind-the-scenes

GAMING.JUST THE TIP OF THE ICEBERG.. .

partner to thousands of businesses, retailers,

agencies, and brands generating attention,

building traffic, increasing market share and

multiplying revenues.

SCA’s promotional risk coverage extracts

maximum value from every budget dollar and

eliminates all financial risk. We have paid over

$150 millon in cash and prizes.

Page 21: Gaming Promotions

QUARTER 3 QUARTER 4JULY OCTOBERMegaSlot Ha l loween Spoo-taku lar Game Show

Independence Day Swipe-2-Win Basebal l P layoff Pred ict ion Contest

AUGUST NOVEMBER$1 Mi l l ion S lot Tournament Sp in A Mi l l ion

I ’ l l Take the Chance Game Show $500,000 Poker K iosk Game

SEPTEMBER DECEMBERKickoff Payoff Swipe-2-Win Match ing Cars for Chr is tmas

Labor Day Spin to Win Ho Ho Ho Hol iday Dough Game Show

PROMOTION IDEA CALENDAR

QUARTER 1 QUARTER 2JANUARY APRIL$1 Mi l l ion Roya l F lush Emai l Yourse l f a Mi l l ion Dol la r Tax Refund

Big Game Ul t imate Footba l l Par ty Spr ing Scratch Off

FEBRUARY MAYSwipe-2-Win a Second Honeymoon $250,000 B lack jack Tournament

Mard i Gras Money Bags Kentucky Derby/Tr ip le Crown Pred ict ion

MARCH JUNESt . Pat r ick ’s Day Loot o f the I r ish $1 Mi l l ion H igh Rol le r Gol f Shoot

Col lege P layoff Bracket Contest Mi l l ion Dol la r Dea l

Page 22: Gaming Promotions