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GAMING HAS BECOME MAINSTREAM

3Kleiner Perkins: KP Internet trends 2017

PARTNERSHIPS ARE MAKING ESPORTS MAINSTREAM

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Gaming is the most valuable media for

advertisers and brands

GAMING IS VALUABLE FOR NON-ENDEMICS

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Professional / Elite

Fewer participation, greater viewership

Casual / Amateur

Higher participation,Low viewership

Competitive game experience

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tournaments

tournaments

OUR PROPOSITION

Internal

Proposition

B2B Proposition

GRASSROOTS

AMATEUR

UK PRO

GLOBALPRO

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BELONG OVERVIEW

• Belong is an experience led proposition giving gamers a location to meet, play and

socialise together

• We have 19 Belong arenas and one gaming bar (Alt bar, Nottingham)

• The arenas have a minimum of 12 stations, offering gamers rentals of high spec. PC’s with

a choice of titles to play, or login to their own accounts

• In the evenings and weekends, Belong runs a set of preplanned tournament and

community event content that can be played on PC or console (XBOX One/ PS4)

• This is supported by Belong.gg, a booking and esports tournament management

platform

• Each arena has its own Tribe identity, built around the sense of affinity to that area/ town

e.g. the worker bee is the symbol of Manchester so the tribe is known as the ‘Manchester

Swarm’

• Each tribe has their own social media accounts, with a national Belong account

supporting with retweets/ news to the wider Belong community

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ARENA ACTIVITIES

PAY TO PLAY PARTIES TOURNAMENTSESPORTS TEAM

EVENTS STREAMING ACTIVITY FOOD & DRINK RETAIL

BELONG ARENA

CLASHCOMMUNITY EVENTS UK MASTERS ESPORTS LAUNCH EVENTS YOUTUBER EVENTS PUBLISHER EVENTS

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