Gamifying Moms

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Post on 01-Sep-2014



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A breakdown of moms in social, gaming, and use of technology. A compilation of lessons learned from the Corporate Social Media Summit NYC 2012.


<ul><li> Gamifying Moms How todays mom is social, gaming, and more active then everA compilation of lessons learned from the Corporate Social Media Summit NYC 2012 </li> <li> Moms in Social Top 5 Social Networks and Blogs among Moms* 27.9m on Facebook 9.3m on Blogger 5.4m on Twitter 4.1m on Wordpress 3.1m on Tumblr*As of March of 2012Source: Nielsen </li> <li> Moms in Social 61% more likely to visit Pinterest then avg American 38% more likely to follow a brand online 27% more likely to visit Blogger than the avg American </li> <li> Moms in Social 3 out of 4 American Moms visited Facebook during March 2012 50% of all moms actively participating in social media access platform via mobile devices. In comparison of females overall, and 37% of the overall population. 1 in 3 moms are bloggers 52% of bloggers are parents with kids under 18 years old in their household </li> <li> Finding Time </li> <li> How often and why? </li> <li> Tactics for EngagementIncentives: rewards, currency, produces, discounts,points, coupons, dealsCompetition: peer recognition, validation, status, fame,social connection, admiration, prominenceImpact: greener purchases, resources conservation,increased recycling, change behavior. </li> <li> The result of playing? </li> <li> Where are they playing? </li> <li> When do they play? </li> <li> What kinds and where? </li> <li> Activity Breakdown </li> <li> Millennial moms want to be smarter, feel engaged, connect with their kids, and learnsomething along the way. It should be a productivebreak, not just something to do because they have time. Samantha Skey, CRO, RecycleBank </li> <li> Source </li> </ul>