gamification ux and strategy
Post on 12-Apr-2017
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GAMIFICATION a method, a toolbox and a mindset
KO Strategi 2016-09-16 @janbidner
KO UX 2016-09-26 @janbidner
HOW WE THINK WHEN WE DESIGN
HOW WE PERCEIVE THE END PRODUCT
What is strategy?
communication financial IT etc
LONG TERM PROCESS
STRATEGY = a long line of activities planned in a careful/strategic manner!
LONG TERM PROCESS
Design around peoples behavior
Add meaningful layers to support CORE ACTIVITIES
GAMIFICATION is NOT
Badges and leaderboards
Game components (not all games)
Games uses gamification
Achieving learning goals
Thats e-learning and goal fulfillment
Triggering people to do things
Creating addictive feedback structures:
Game Design Thinking
Think like a Game Designer
Something that people not just can - but want to use
HOW DO WE ENGAGE?
Player Type Analysis
Core Drive mapping
USER TYPES HEXAD
Wrap your mind around the game of a an activity, a service or a product:
What are the objectives?
What are the possible moves?
Who are the players?
What are the Challenges?
Also: Win-conditions, Rules, sub activities, feedback and long term engagement and motivation
DESIGN AROUND THE
MOTIVATION PROGRESS FEEDBACK
MEASUREMENTS & STRUCTURE
Trigger short term engagement
Build habits and long time engagement
Long term engagement (find motivation)
A BAD SYSTEM .ALWAYS BEATS A GOOD USER
Starting points? Ideation phase
What problems to solve? Why we are doing this? No service or application yet? Context not completely locked?
Improving/tweaking Improving an existing but broken service? How can game design thinking solve the problem? A set context!
THE CHALLENGE IN
ANY DIGITAL STRATEGY Not just getting people to USE the supporting services
Getting people to WANT to use the supporting services!
HOW DO WE DO THAT? Designing the right services!
That are aligned with the business goals!
That solves peoples need!
That supports peoples behavior!
That are challenging in the right way!
ALWAYS START WITH
SSAB SPECIAL STEEL (MICRO-LEARNING)
HUSQVARNA FLEET MANAGEMENT
NAVET SCIENCE CENTER (VR/INNOVATION)
FUTURE OPERATION CENTER
(DAY 2 DAY HEALTH)