gamification - uma nova fronteira
TRANSCRIPT
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1em cada
5
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adolescentes americanos é diagnosticado com TDA
5
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53%
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?
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João M. D. Moura @joaomdmoura gioco.pro
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GamificationGamificationGamificationUMA NOVA FRONTEIRA
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Chat por vozChat por texto
Controlar personagemObjetivos de curto prazoObjetivos de longo prazoLidar com interrupções
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Um jovem dejá acumulou em média10.000 horas jogando.
21 anos
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O equivalente ao que ele investiu nos estudos até o colegial
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A idade média de um jogador35 anos
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São maiores de 18 anos68%
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3 bilhõeshoras por semana
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O que é
Gamificação?
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Gamificação é a implementação de elementos de jogos para estimular e criar comportamentos
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SAP Community Network Yahoo! Answers LinkedIn Amazon.com Duolingo
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NikeAumentar a representatividade no mercado
de tênis de corrida americano
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Nike+Permitir acompanhar, compartilhar, e comparar
resultados, ganhando "fuel points"
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2007
500k
2009
1.3 M
2011
5 M
2013
11 M
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2.200%
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(USA) Mercado de tênis de corrida
2006: 47% 2007: 57% 2009: 61%
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Criar uma comunidade Formar corredores
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Fundada em 1740 por Benjamin Franklin
8º melhor faculdade dos U.S.
Entre as 20 melhores do mundo
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Como
Funciona?
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MeaningAccomplishmentEmpowerment (lego)OwnershipSocial InfluenceScarcity (urgency)Unpredictability (gambling)Avoidance
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Achievers
ExplorersSocializers
Killers
Acting
Interacting
Players World
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Organisations Will Have at Least One Gamified Application by 2014
Over 70%of Global 2000
November 9, 2011 - http://www.gartner.com/newsroom/id/1844115
“
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Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design
80%by 2014,
November 27, 2012 - http://www.gartner.com/newsroom/id/2251015
“
”
of Current Gamified
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AccomplishmentEmpowerment (lego)Social Influence
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Wrap up!1. O ecosistema mudou2. Usuários esperam interagir de maneira diferente3. Gamification trabalha os cores de motivação4. Pode ser a diferença para o sucesso
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Adesivos e Cartões
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RubySource
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João M. D. Moura @joaomdmoura gioco.proObrigado!