GamificationThe Ultimate Way to

EngagementÁkos Szörényi

Norbert Szigeti Csúcs

www.aquilone.hu

What is Gamification?

Gamification is the use of game mechanics and game thinking applied in non-game

environments and applications to engage audiences and solve problems.

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What is not Gamification?

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What is not Gamification?

Gamification is not designing (video) games for your

enterprise

is not (just) using points (levels, badges etc.) for an application (website, programme etc.)

is not a magic wand that saves you the effort of creating a good product or service

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What is Gamification then?

It is the use of game mechanics and techniques to motivate positive behaviour

By way of challenges, tasks and positive feedback we lead our customer or employee on a positive behaviour path

The result is more engaged and profitable customers and happier and more productive employees

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What is Gamification then?

What can be positive behaviour? It depends on your business goals :

Do you want : more visitors and likes on your website?

your visitors to sign up for your newsletter?

more sales by your sales team?

more orders from your retailers?

All processes can be motivated by gamification

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Isn’t it just a wild idea?

Isn’t it just a wild idea that sounds and sells very well, but has no real future potential?

Big business players think otherwise

SAP, Deloitte, IBM, Siemens, Microsoft, Nike, Dell, Ford, Samsung etc. already use gamification to engage customers or employees

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Gartner

„By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.”

http://www.gartner.com/it/page.jsp?id=1629214

About Gartner: Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company.

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Why Gamification?

The Engagement Economy: Fun sells

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Why Gamification?

The world has changed forever : Millennial generation and everyone else

wants instant fun, friends and feedback Facebook, online, mobile, games etc.

The rise of social : be always in contact and in the know

Virtual self image what you are is what you share about yourself

online, and how much and what feedback you get

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How Gamification?

How Gamification helps your company : More engaged customers = more sales

More engaged employees = better productivity

Can you increase sales by 15% by gamifying your salesforce?

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How Gamification?Customers

Design the ‘player journey’ (experience)

- How does your customer benefit from your service product?

Design around the core product or service customer benefit Build the journey through awards rewarding

positive behaviour

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Gamification of Marketing

Samsung Nation: Gamified social product website

Receive badges, points and levels for Visiting pages

Reviewing products

Watching videos

Participating in Q&As

Liking products

Registering products

Etc.

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Gamification of Marketing

Samsung Nation – Results Gamified experience since Nov 2011

Since then 66% more visitors

309 % more comments*

More Customer Engagement = More ROI

• Source : CFO.com : http://www3.cfo.com/article/2012/2/it-value_gamification-marketing-knowledge-management-

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Gamification of Marketing NIKE+ : measure your success in running

with challenges, badges, points and levels

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Gamification of Sales Do you want more sales?

Your sales team have sales goals, but Can they follow their progress online?

Is there a leaderboard to spur competition?

Can they compete with each other in real time?

Are they receiving challenges based on performance?

Can you add new challenges and goals on the fly?

With a gamified sales platform you can do all that!

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Gamification of Sales

PointsLeaderboard

Challenges

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Why Aquilone?

What we can do for you : From consultancy to realisation

Together with you, we define what an EPIC WIN is for you and how to measure it in real business results

We determine the target group’s motivations with you

We design the mechanics how we will achieve our epic win building on the target group’s motivations

Deliver and maintain the platform and run the programme for you

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Who is Aquilone?

Aquilone is an organisational development company We help organisations achieve more by

consultancy and training

Number of employees : 10

We are management consultants, trainers, phychologists with sales, marketing, HR and IT backgrounds

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Questions and Answers

Questions and Answers

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Achievement Unlocked!

Congratulations!

You are now a Gamification Expert! (But it is just the beginning…)

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Secret level!You’re as excited as we are about

Gamification?

Great!

Since you are so awesome, we provide

bonus content, a secret level for you.

Enjoy!

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Gamification of Marketing

Gamified experience in car dashboards

Nissan Leaf

Ford Fusion

Car manufacturers insert a game in the dashboard of hybrid cars : it measures how ecologically you drive, and you can achieve goals, score points, and even compete with you Facebook friends!

In case of a Ford Fusion, a little plant is displayed on your dashboard, if you driveecologically, it strives, if you don’t, it withers.

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Gamification of HR

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Gamification of HR

How to make the workplace a better place through gamification? Instant feedback to any colleague :

Thumbs up for getting help from your peer

Acknowledgements of good work together

It promotes positive human behaviour and cooperation among colleagues

Not just supervisors can evaluate or praise you once a year at performance evaluations, but anyone and in real time, any time

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Gamification Blog

Our Gamification expert regularly blogs about the latest developments of Gamification

The Force behind Gamification : The Science of Flow

Gamification may well be the latest trend in human motivation, but it builds on many decades of psychological research and proven results. 

Enjoy and keep leveling up with us!

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