gamification review 1
TRANSCRIPT
![Page 1: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/1.jpg)
+
Groups Gamification
Product Review
8/23/2013
![Page 2: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/2.jpg)
+Where is Groups Today?
6.2M Unique Visitors/Week
1.9M Groups
370M Group Memberships
51M Unique Users in Groups
380M Emails Sent/Week
![Page 3: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/3.jpg)
+Very few confirmed members
participate in groups
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Group Participation
Creator
Contributor
Lurker
![Page 4: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/4.jpg)
+Very few confirmed members
participate in groups
98.85%
1.10%
0.05%
96%
97%
97%
98%
98%
99%
99%
100%
100%
Group Participation
Creator
Contributor
Lurker
![Page 5: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/5.jpg)
+Current Gamification
![Page 6: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/6.jpg)
+Aspirational
![Page 7: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/7.jpg)
+But no one knows how it works
![Page 8: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/8.jpg)
+Our proposal
Encourage better content in groups by:
Increasing the aspirational value of being a Top Contributor
Messaging how to increase one’s contribution level
Displaying user progress to achieving status
![Page 9: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/9.jpg)
+Design – Kevin Bury
![Page 10: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/10.jpg)
+Scores
Group Specific – Users have 1 score per group
Back end scores are: -100 to 100
Users see graphical representation of their level
Scores designed to be stable
“Top Contributor” callout achieved when user reaches a
score of 75
![Page 11: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/11.jpg)
+Scoring System
Actions that Increase Score Actions that Decrease Score
Likes on your Discussion Your Discussion or Comment is
flagged by a user or LI Classifier
Likes on your Comment Your Discussion or Comment is
deleted
Comments on your Discussion
(limited)
Comments after your comment
(limited)
Values for actions are parameterized and will be tested
Scores normalized based on group activity level
Scores decay over time
![Page 12: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/12.jpg)
+Test & Launch Plan
Pre-Launch Test
We will analyze histogram data to ensure that each test algorithm
produces a suitable distribution of each level
Launch Testing
We will A/B/C test all users where B and C are two different
variants of the algorithm (A will be the existing version without
individual score). We will optimize for Unique Users primarily,
and Page Views secondarily.
We will solicit qualitative feedback from group members about
the accuracy of their score and their groups’ top contributors
![Page 13: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/13.jpg)
+OKRs
Increased Unique Users
15% increase in Groups Weekly UUs (6.2M 7.1M)
Increased Page Views
25% increase in PVs: (45M PVs/Week 56M PVs/Week)
![Page 14: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/14.jpg)
+Future Projects
Moderation: Users who have an average negative score
across their groups can be moderated.
Segmentation: How do we differentiate and create better
experiences for “Intermediate” versus “Top Contributors.”
Relevance: Which groups produce the highest quality
content? Which discussions are the most interesting?
![Page 15: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/15.jpg)
+The End
![Page 16: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/16.jpg)
+Update
Make the names more “fun”
Where else to show gamification?
![Page 17: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/17.jpg)
+Naming Changes
![Page 18: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/18.jpg)
+My Groups
![Page 19: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/19.jpg)
+My Profile
![Page 20: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/20.jpg)
+Notifications
![Page 21: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/21.jpg)
![Page 22: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/22.jpg)
+New Email Design
http://scream-
ld.linkedin.biz/~bmedeiro/?path=work/Comm/Groups/Group%20Digest&
show=group_digest_03.png
![Page 23: Gamification review 1](https://reader034.vdocuments.mx/reader034/viewer/2022051617/55a4754c1a28abdf108b465f/html5/thumbnails/23.jpg)
+Mirror
Design still TBD