GAMIFICATION The Ten Rules Of Gamifica-tion

Rule1You’re not making a game

Using game-like mechanics to improve

Rule2Know what you are trying to achieve

Write down three things that you want “gamification” to achieve

gamifying your service

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Improvea life-style

Makinga game

Rule3Be prepared not to gamify make sure you have done the basic user interface/user interface/ funnel optimisation work

The most important thing = Solid base

Rule4Games are rubbish at customer acquisition

Gamification The way to get customers

Rule5Retention is crucial, yet criminally overlooked

You will achieve it better if you keep customers coming back regularly

Focus on retention

Rule6 Monetisation may sound great, but focus on your core business

Monetisation is Clever psychological tricks

Rule7No, games are not just about competition Killers (25%) Achievers Explorers Socialisers (75%)

Rule8Beware unintended consequences People aim for target

Build a rating system for the reviews

Killer

SocialisersExplorers

Achievers

Rule9Make it personal

The most powerful rewards are intrinsic, not extrinsic

Rule10 Gamification is a process, not a projectYou should have a maintenance budget committed permanently to your gamification strategy

Continued investment

THANK YOU

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