Phil Wride

11 year veteran of the videogame industry and

experienced digital marketer

Chartered Institute of Marketing Committee Member – Surrey Branch

What is an Online Community?

“An ‘owned’ space for building user-brand and user-user relationships often facilitated by a Community Manager. This user-brand and user-user ethos supports the creation of a “sticky” environment that participants keep wanting to visit and contribute to.”

Is a Facebook Page a Community?

Social Media creates Audiences

Gamification & “Real” Communities

Positives

Gamification is being baked in

Negatives

Community Managers don’t understand and appreciate what Gamification is about and the behaviours it can help drive

Negatives

If they don’t understand they aren’t able to see the negative behaviour and will then be measuring the wrong things

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kred.com

kred.com