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Gamification
Michaël [email protected]
van start tot finish
Table of Contents
Introduction
Business Analysis
Game design
OutSystems
Questions
Introduction
Introduction – Business Analysis – Game design - OutSystems - Questions
FUN4 TYPES OF
Google Trends: Gamification
Start: 2002
Hype Cycle for Emerging Technologies, 2014
Gartner’s Hype Cycle for Emerging Technologies, August 2014
Game WorkTasks Repetitive, but fun Repetitive and dull
Feedback Constantly Once a year
Goals Clear Contradictory, vaguePath to
Mastery Clear Unclear
Rules Clear, transparent Unclear, in-transparentInformatio
nRight amount at the right time Too much and not enough
Failure Expected, encouraged, spectacular, brag about it
Forbidden, punished, don’t talk about it
Status of Users Transparent, timely Hidden
Promotion Meritocracy Kiss-up-o-cracyCollaborati
on Yes Yes
Speed/Risk High Low
Autonomy High Mid to low
Narrative Yes Only if you are lucky
Obstacles On purpose Accidental
GAMIFICATION IS USING GAME ELEMENTS AND GAME DESIGN IN A NON-GAME ENVIRONMENT IN ORDER TO MOTIVATE AND ENGAGE PEOPLE INTO ACHIEVING THEIR GOALS
Definition
REWARD PROGRAMS PLAYFULL DESIGN
VIDEO GAMES SERIOUS GAMES
Business Analysis
Introduction – Business Analysis – Game design - OutSystems - Questions
ENGAGEMENT
EDUCATION BEHAVIOUR INNOVATION
CUSTOMERS (ONLINE) COMMUNITIES EMPLOYEES
GAMIFICATION IS NOT A HOLY GRAIL.
Business Case
18th of March 2015..
..a wiki article was updated!
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Forum posts on Einstein(2015 based on average so far)
1,42 forum posts per month since 2013
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150.00
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Average number of reactions on forum posts on Einstein
KNOWLEDGE
SOCIAL COLLABORATION
Certificates
Courses
Forum
Lunch seminar
Pecha Kucha Night
Instant messaging
Transfer Café
Wiki
Pauzeruimte
Externe fora
Mango apps
Remarks We did not improve the quality of the
knowledge sharing platform of which we’re trying to improve its usage
There’s no use in internal knowledge sharing when you could also do it externally
Our target audience might have been too small for gamification to be worth it
We did gamification for the sake of gamification
Game design
Introduction – Business Analysis – Game design - OutSystems - Questions
IS IT THE SENSE OF ACHIEVEMENT AND WINNING…
...IS IT THE SENSE OF COLLABORATION AND PLAYING WITH FRIENDS...
...OR IS IT THE INSTANT FEEDBACK, LEARNING NEW SKILLS AND GETTING
BETTER?
INTRINSIC MOTIVATIONEMOTIONAL ENGAGEMENT
EXTRINSIC MOTIVATIONTRANSACTIONAL ENGAGEMENT
MOTIVATION
COMPETENCE RELATEDNESS AUTONOMY
INTRINSIC MOTIVATION
Game design: Activity loopsActivity loops
Motivation Action Feedbac
k
Game design: Activity loops
Game design: Activity loops X1 = 0 Xn = Xn-1 + 2n - 1 n = 2, 3, 4, …
Level (n) Points (Xn) Difference (2n - 1)1 0 n.a.2 3 33 8 54 15 75 24 96 35 117 48 13… … …99 9800 197100 9999 199
Game design: Player typesRichard Bartle’s player types
AchieversKillers
Socialisers
Explorers
Acting
Interacting
WorldPlayers
Game design: Player typesRichard Bartle’s player types
Game design: Player typesJon Radoff’s player types
Game design: Player typesJon Radoff’s player types
CooperationImmersion
Achievement
Competition
Qualitative
Quantitative
Many playersFew players
REWARDS
STATUS
ACCESS
POWER
STUFF
GAME ELEMENTS
GAME DYNAMICS GAME MECHANICS
REWARDS SELF-EXPRESSION ALTRUISM COOPERATION
KEEP IT POSITIVE,IGNORE THE NEGATIVE
OutSystems
Introduction – Business Analysis – Game design - OutSystems - Questions
Maintenance
Built in dependency analysis
NFRs are built into every application – regardless of
change
Development
Model driven development reduces time to build
Integrations are simplified
Operations
Deployment process is automated
Auditing and trouble shooting capabilities in
every application
WHAT WE DODELIVER CHANGE READY APPLICATIONS FOR LESS COST
OutSystems Platform TMGameOn
ExternalSystems
Solution Functional Architecture
Administrator
Leaderboard
Dashboard – Overview
Integration
Casper
Colleagues
System management
Integration
RESTWeb Service
Employee
Login GameOn
CasperFirst login?
OutSystems
True
False Bootstrap
00:00
LIVE DEMO
Summary
Trending since 2011, maturity in 5 to 10 years
The use of game design and game elements
Knowledge sharing & social collaboration
Built in OutSystems
Webservices
READ
Tips
Read! Papers, blogs, articles, books, etc.
Gamification is not a holy grail
Keep it positive, ignore the negative
Don’t forget the fun
&Quest ionsAnswers
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Introduction – Business Analysis – Game design - OutSystems - Questions
