gamification is bullshit
DESCRIPTION
A team effort to show a Game Studies class what Gamification is all aboutTRANSCRIPT
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is gamifica)on bullshit? sketching a current debate
University of Utrecht, Game Studies 2012
Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Ian Bogost
• Professor at the Georgia Ins)tute of Technology
• Video game designer and researcher
• Most outspoken cri)c of gamifica)on
• Suggested reading: www.bogost.com
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Bogost‘s thesis
Gamifica)on is …
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Defini)on of „Bullshit“
• Harry Frankfurt‘s essay: „On Bullshit“ (1986) • Bullshit
– Dis)nc)on between lying and bullshi^ng – Used to conceal, impress and persuade someone
– Bullshi_ers are generally unconcerned with the truth or falsehood of their statements
bullshit is a greater enemy of the truth than lies
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
„GAMIFICATION IS BULLSHIT“
• griaer‘s game • mod-‐marke)ng miracle • watered-‐down magic • exploita)onware
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Cow Clicker
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Ques)on 1
What is gamifica)on according to Ian Bogost? – A. a way to redesign old-‐school games – B. a way to exploit users for the benefit of corpora)ons – C. a concept that uses game mechanics to make games be_er – D. a way to design normal things to be more fun
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Ques)on 2
Why does Bogost call the product of gamifica)on “exploita)onware”?
– A. they exist only to capture data – B. they are made by robots – C. they aren’t real games – D. marketers use them to bullshit people
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Gartner Hype Cycle 2012
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Ques)on 3
According to the Gartner Hype Cycle, in what )me frame will gamifica)on reach its peak?
– A. less than 2 years – B. 2 to 5 years – C. 5 to 10 years – D. more than 10 years
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beyond Bogost...
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Gabe Zichermann
• Googler, entrepreneur, author
and marke)ng consultant
• “Dark Lord“of the
gamifica)on movement
• Focuses on points,
badges, and leaderboards
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Jane McGonigal
• advocate of gamifica)on
• “gaming-‐esque” achievement and sa)sfac)on
• add gamelike layer to the world
• “reality is broken” because people don’t get to feel “epic” oaen enough
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Ques)on 4
Which of the following entrepreneurs is considered the Dark Lord of the gamifica)on movement? – A. Lewis Zimmerman – B. Gabe Zichermann – C. Mark Zuckerberg – D. Gabe Zimmerman
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Ques)on 5
Why is Jane McGonigal cri)cized? – A. She defines gamifica)on wrong – B. She’s a woman – C. She doesn’t ask why people are unhappy – D. She focuses too much on serious gaming
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Problem-‐solu>on: Sebas>an Deterding
Which points are oaen missing? 1. Meaning| content, community 2. Mastery | compe--on, goals,
rules&rewards 3. Autonomy | a free space to play
in and with
Solu)on? Know your users | learn how to
design a game | test forever!
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Opinion Con>nuum
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Ques)on 6
What are the three points Deterding is missing in most uses of gamifica)on?
– A. meaning, achievement, collabora)on – B. meaning, mastery, autonomy – C. meaning, form, mastery – D. meaning, form, autonomy
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Correct Answers
1. B a way to exploit users for the benefit of corpora)ons 2. A they exist only to capture data 3. C 5-‐10 years 4. B Gabe Zichermann 5. C she doesn’t ask why people are unhappy 6. B meaning, mastery, autonomy
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04.10.2012 Is gamifica)on bullshit? Laura Amenta, Therese SchediBa, Noraly Schiet, Kimberly Waldbillig
Final Round
According to Deterding, which one out of the following points is not essen)al to design successful gamifica)on? – A. do user research – B. be innova)ve – C. test your prototype – D. learn basics of game design
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Gamified yet?