gamification in marketing - an coppens
TRANSCRIPT
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[email protected] http://savagemarketingtech.com
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Gamification in marketing?
@GamificationNat
www.gamificationnation.com
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• KPI's & metrics
• Culture
• Business objectives
Business specifics
• Motivation
• Behaviour
Understanding the player
• Design
• Test
• Iterate
• Implement
• Support
Gamification design
The process, we recommend
www.gamificationnation.com
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Use your analytics
To find their game
Other brands
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Attraction gamification
Easy to play Easy to enroll
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Curiosity focus
Quiz about
ME
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Think community
Refer a friend Compete/play
with my kind of people
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Treasure hunt
High risk/reward
Geo-location Quest
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Augmented reality
Collaborative Sequels
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Crowd-sourced imagery
Share the fun Subtle or
bold
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Crowd-created stories
Accept all Curate
#
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Wearables
Think beyond smart watch like devices
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Virtual reality
Tourism & events
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For most of us it will look like
Put your brand on it
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The future: combine technology
Augmented Reality
Geo-location Wearables
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The only limit
Your imagination
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Have Fun!!!!
@GamificationNat www.gamificationnation.com
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[email protected] http://savagemarketingtech.com