GAMIFICATION IN TRAINING

Content

• The Rise of Play and the Video Game

• What is Gamification?

• How Can It Be Incorporated Into Informal Training?

• Pitfalls To Avoid

The Guessing Game

The Guessing Game

Did you know…Activision bought the

publisher for

$5.9 BillionMore than the amount

Disney bought Star Wars!!!

The Importance Of Play

• “Games are the most elevated form of investigation” –Albert Einstein

• “Play will be to the 21st century what work was to the last 300 years of industrial society – our dominant way of knowing, doing and creating value” – Pat Kane, The Play Ethic

What is gamification?

• “Gamification is a process of using game thinking andmechanics to engage users” – BBVA Innovation Center.

• Is used in HR areas including Recruitment and Selection,Training and Development as well as Engagement andRetention.

• Taps into the psychological need for achievement,competition and appreciation.

http://www.infographicsarchive.com/business-economics/the-business-of-gamification/

Reception Towards Gamification

Are comfortable with making

their daily activities more

like a game

Millenials (18 – 32) 63%

Generation X (33 – 45) 72%

Baby Boomers (46 – 65)

53%

http://www.acrasio.com/display/infographic-gamification

Who Utilizes Gamification ?

• Deloitte Leadership Academy

• T-Mobile

• Samsung

• American Express

• Nike

• Duolingo (online language learning)

• World Bank

• Hewlett-Packard

• Universities and Learning Institutes

Gamification In Training

• Formal training:

Quiz, Team Building, Case Studies, Simulations, Demonstrations, Role-Play

• Informal training?

The 70 / 20 / 10 Principal (Center for Creative Leadership)

Examples of Gamification in Training

• Learning Organization – Learning Quests, levels, online forums

• Customer Service – Challenging “What if?” scenarios

• Routine Work – Achievements, Badges, Points and Leaderboards

• Coaching and mentoring – Role Play, Simulations

Advantages

• Track employee engagement and active participation when linked to Organization strategy and KPIs

• Provide opportunity to socialize or develop teams

• Foster innovation and creative solutions

• Prepare contingency plans

Disadvantages

• Difficult to implement properly – quality vs. quantity

• Stakeholders may believe game elements trivialize learning or work

• Some users may feel discouraged especially if underperforming

• May only be effective for the short term

Sample Leaderboard

0

50

100

150

200

250

300

Secretary A Secretary B Secretary C Secretary D

Number of Letters Processed

Sample Leaderboard

0

5

10

15

20

25

30

35

40

Pegawai A Pegawai B Pegawai C Pegawai D

JUMLAH 100 JAM LATIHAN

Room for Improvement?

• Wipe out the leaderboard periodically

• Recognize high performers, help develop underperformers – not to shame or blame

• Rather than letters processed, number of drafts typed out?

• Number of training hours attended vs. 100 hours fulfillment.

Making It Work in Brunei

• Tying in to the work culture:

Helping each other; “bergotong-royong budaya kitani”

Practice ‘Shura’ through seeking advice and mentoring

Towards self improvement and competitiveness; “Meningkatkan Produktiviti dan Daya SaingMenambah Penghasilan”