gamification in hr london october 2014
DESCRIPTION
Keynote presentation at HR Change and Transformation conference October 2014 in London. Purpose of the talk was to give a flavour of what others have done and what is possible in the HR field with gamification. #HRCT14TRANSCRIPT
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Gamification in HRNew thinking for talent development and engagement
An CoppensChief Game Changer Gamification Nation
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What is gamification?
Gamification (pronounced game-i-fi-ka-tion)
is the application of game dynamics, game psychology and game mechanics to non-game situations and applications
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Curiosity?
http://youtu.be/bGJSEEx2pXc?list=PLfbtDJcZvTsGbZ_CXHRbMUDniGuwUeCtf
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Why now?
Source: Gallup
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What have companies implemented so far?
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Employer branding: BNP Paribas
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Recruitment: Multipoly
http://youtu.be/W0l-LUN5zb0
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Recruitment: Hackaton
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Training
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Learning management systems
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Learning management systems
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Career progression
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Form filling: LinkedIn
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The results so farAccording to M2Research, gamification helps companies to:
Increase user engagement (47%)
Increase brand loyalty (22%)
Increase brand awareness (15%)
Improve motivation (9%)
Employee training (7%)
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How do you start?Workshop this afternoon
1. Set clear business objectives
2. Observe your players and what motivates them
3. Design your gamification actions according to their motivation
4. Encourage behaviour you would like to see more of
5. Test, evaluate and iterate
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Useful resourceswww.gamification.co
www.enterprise-gamification.com
Octalysis: www.yukaichou.com
Wiki on gamification: www.gamification.org
Courses: Coursera, Udemy, iVersity
My blog and online courses: www.gamificationnation.com
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Thank you for playing
Have fun designing your gamified HR processes
Keep in touch via @GamificationNatwww.gamificationnation.com