gamification in hr bucharest 2015
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Gamification in HRNew thinking for talent development and engagement
An CoppensChief Game Changer Gamification Nation
What is gamification?
Gamification (pronounced game-i-fi-ka-tion)
is the application of game dynamics, game psychology and game mechanics to non-game situations and applications
Curiosity?
http://youtu.be/bGJSEEx2pXc?list=PLfbtDJcZvTsGbZ_CXHRbMUDniGuwUeCtf
Why now?
Source: Gallup
Form filling: LinkedIn
What have companies implemented so far?
Employer branding: BNP Paribas
Recruitment: Multipoly
http://youtu.be/W0l-LUN5zb0
Recruitment: Hackaton
Learning management systems
72% of learners strongly prefer gamification of their online learning tools
Social aspects of learning
• Engagement with learning material increases retention and stimulates deeper learning
• Adult learners learn best in context, a social discussion or examples from reality give this context
Points• Add point
accumulating opportunities for activities like reading, writing, sharing course reviews and vote for content. Learners want points for all interactions!
Gamified learning statistics
Updated leaderboards with learner avatars and their points (50%) and badges (60%), with a special mention of WHY they earned these points are also desired.
Community recognition (62%) and challenges to achieve recognition are desired (82%) as well as access to exclusive content (78%)
Techniques like progressing to different levels, scores, real time performance feedback and activity feeds are in demand.
Source: Talent LMS
Build a learner journey
Discovery > Onboarding > Scaffolding > End game
Motivation of the user
Motivational drivers1. Epic meaning and calling
2. Development and achievement
3. Empowerment of creativity and feedback
4. Ownership and possession
5. Social influence and relatedness
6. Scarcity and impatience
7. Unpredictability and curiosity
8. Loss and avoidance
Source: Octalysis framework by Yukai Chou
Source: Andrzej Marcziewski
Game elements for learning
Onboarding navigation & beginners tour
Challenges & quests
• Show their journey
• Progress tracking
• Time or percentage
Pre-course questionnaire to identify course starting point
Celebrate!You have earned the right to skip to end of content,The quiz or simulation showed you know your stuff!
CHOICES & CONSEQUENCES
Instant feedback
Learning avatars , if culturally acceptable@GamificationNat
Regular updates with new content
How do you start?Workshop this afternoon
1. Set clear business objectives
2. Observe your players and what motivates them
3. Design your gamification actions according to their motivation
4. Encourage behaviour you would like to see more of
5. Test, evaluate and iterate
If in doubt, who can help you out?
Ask an expert
Have an expert on board to facilitate the process
Learn from colleagues
Share experiences
Useful resourceswww.gamification.co
www.enterprise-gamification.com
Octalysis: www.yukaichou.com
Wiki on gamification: www.gamification.org
Courses: Coursera, Udemy, iVersity
My blog and online courses: www.gamificationnation.com
LEARNING = FUNKeep in touch
@GamificationNatwww.gamificationnation.com