gamification: from hype to hope in the online experience
DESCRIPTION
Introduction to gamification presented in February at PodCamp Toronto 2012. Most of the content I presented is actually in my speaker notes, not my slides. They're available at Storify: http://sfy.co/cmxTRANSCRIPT
Deterding, S., Dixon, D., Khaled, R., and Nacke, L. From Game Design Elements to Gamefulness: Defining “Gamification”. MindTrek '11, September 28-30, 2011.
“the use of design elements
characteristic of gamesin non-game contexts
”
Professor B.J. FoggStanford University
Source: Gartner Research, 2011: Gartner Hype Cycle, Emerging Technologies 2011.
Source: Gartner Research, 2011: Gartner Hype Cycle, Emerging Technologies 2011.
GAMEMECHANICS
GAMEDYNAMICS +
“Just add rewards
and stir!”
?
Puleston, J., and Sleep, D. The Game Experiments: Researching How Gaming Techniques Can Be Used to Improve the Quality of Feedback From Online Research. ESOMAR 2011.
“Gamification is a very powerful technique,
in fact the most powerful techniquewe have come across in the four years of research we have done to explore
how to improve the feedbackfrom online surveys.
”
empathy hope+ =insight