The UpD8r Consumer Engagement PlatformThe award-winning consumer engagement, social amplification and experiential measurement

platform for brands, events, and marketing activations.

How to boost engagement and implement gamification at your next event

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4Introduction to Gamification

Two types of gamification

Game Dynamics

Case Studies5Q&A6

Introduction to UpD8r

WE believe that great customer relationships begin with Great real-world experiences

Our CustomersSome of the brands that have used UpD8r technology to enhance their customer experiences

What Does Upd8r Do?The award-winning consumer engagement platform Upd8r uses innovative RFID technology to create, share and track engagement in your real-world experiences.

UpD8r gives you the ability to create personalised digital experiences, increase measurable social amplification and provide innovative gaming mechanics for your

attendees.

RFID FormatRFID’s can come in many shapes and sizes,

choose one that best suits your target market and event.

Badges Common among b2b events and

conferences

Silicon Wristband

Wristband is easily branded, and can be used long after

the event as memorabilia

Festival WristbandMore affordable option, common

amongst festivals as they’re fit tight

around the wrist – don’t fall off, unless

cut off

Like StationsThe Interactive touch-points that people engage with come in various shapes and

sizes.

One Like-Station can have multiple functionalities. Example: Personally greet, share on social, add score and email user.

Fixed Kiosk

Mobile Tablet

Fixed Tablet

Social Check-ins

Gamification, scores and leaderboards

Access Control and Redemption

Lead capture and conversion tracking

Social reach, insights and

analytics

Personalisation & Bespoke

Experiences

Email Personalised information and

content

Share social links and

stories

Capture and share photos and videos

What doesUpD8r do?

What is gamification?

Types of gAMIFICATION

entitiesLive Games Gamification as a

mechanicThe application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity.

Creating an actual physical game in which attendees can

participate.

Gamification Types – Live Games

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Gamification – As a mechanic to drive engagement and participation

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Why should we use it?

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-Engagement-Adoption-Participation

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Achievement Dynamic

The appointment Dynamic

Pride DynamicProgression Dynamic

Game Dynamics

Achievement Dynamic

Definition: A virtual or physical representation of having accomplished something.

Example:

Pride Dynamic

Definition: the feeling of ownership and joy of accomplishing something.

Example:.

Progression Dynamic

Definition: a dynamic in which success is granularly displayed and measured through the process of completing itemized tasks.

Example:

The appointment Dynamic

Definition: A dynamic in which to succeed, one must be at a predefined place at a predefined time to take some action.

Example:

CaseStudyA recruitment experience for British Army Officer careers, to drive awareness of career opportunities to University students and graduates

Inside the experience, participants earn points for playing games, trying experiences, and watching interactive videos.

They can also check in on social media and see their name on the large digital leaderboard. All experiences are linked and tracked using UpD8r. The solution includes:

• Data Capture • Branded Photos• Social sharing• Gamification• Gift Redemption

2,800 RFID Registrations activated over three weeks to date

18 potential point scoring activations, 2 social sharing opportunities2Personalisation via API for digital bleep test and leaderboards3Gift redemption based on points earned throughout experience

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British Army Officer RecruitmentA Touring experience to drive interest and awareness in Army Officer careers at UK universities.

CaseStudy

Pop up activation to promote the launch of the New Balance Football Boots. Each user was given an RFID which enabled them to try on the new boots, participate in the game, capture scores, project them on personalised leaderboards and share their activity to social platforms.

Consumer Interactions included: Branded Photos Gamification Personalised leader boards Social sharing of their activity

546 registered users in which their information is instantly downloadable in CSV format via the platform

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1528 personalised posts made.2

3 716 emails delivered

Formula e 2014/15 seasonEmotion Club

New Balance Make Chances/Take ChancesPop up activation driven by RFID to engage consumers at the launch of the New Balance Football boots

1186 Games Played4

CaseStudy

Fantasy High Street – Crystal Palace Overground Festival

Guests had the opportunity to navigate their way around the festival interacting with a variety of digital stations that shared clues, unlocked interactive experiences, sent them information via text message, linked them to social media and shared their experience online, as well as, offered special discounts in independent local shops.

Capture festival goers basic information that is downloadable in CSV format via the platform

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13 Retailers took part. The project increased footfall into their stores.2The platform enabled Fantasy High Street to send personalised SMS’ to each individual user, guiding them to their next clue.3Each interaction was recorded, managed and tracked on our cloud-based platform providing unique insights and enabling the research to be conducted.

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Crystal Palace Overground Festival 2015The interactive shopping experience was designed for an exciting research project supported by Creativeworks London.

CaseStudy Grolsch Swingtop Challenge 2014The interactive bar experience designed to challenge bar attendees and stir the competitive spirit.