gamification and special asset management (2015)
TRANSCRIPT
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GAMIFICATIONBANKIEREN & SPELEN?
10 SEPTEMBER
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WIE BEN IK?
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MEET DAMGLOIN…
<Damgloin>
Healer / support
Explorer /
Achiever
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FRISSE BLIKKEN
SENIOR GAME DESIGNER
Frisse Blikken: Ondersteunen van organisaties met moderne uitdagingen.
Gespecialiseerd in oa. Serious games & gamification.
Tot voor kort: Game Designer bij Rabobank Nederland
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GAMIFICATION & BIJZONDER BEHEER?
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WAT IS ER ZO INTERESSANT AAN GAMES?
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AUTONOMIE
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MEESTERSCHAP
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RELEVANTIE
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37
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37%
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82 miljard
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WAT BETEKENT DIT?
Games zijn bekend en normaal:
Voor alle leeftijdenVoor elke bevolkingsgroepOp ieder momentOp iedere plaats
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GAMIFICATION
HOE TOEPASSEN VAN GAME-DESIGN DENKEN IN
EEN NON-GAME CONTEXT MET ALS DOEL
GEBRUIKERS TE BETREKKEN, GEDRAG TE
VERANDEREN, OF COMPLEXE SITUATIES TE
VERGEMAKKELIJKEN.
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BETREKKEN
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GEDRAG VERANDEREN
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COMPLEXE SITUATIES MAKKELIJK MAKEN
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GAMIFICATION EN BANKIEREN?
RABOBANK HYPOTHEEKDOSSIER
Klanten helpen om het hypotheekproces te begrijpen en voor te bereiden.
Efficiëntie in het contact brengen: minder ‘ handwerk’ en meer online.
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RABOBANK HYPOTHEEKDOSSIER
Alle stappen opgebroken in levels (minder snel afhaken)Veel feedbacksignaal om gevoel van progressie te geven.Meer data: duidelijkere indicatie.Hypotheekdossier gebruikt? Korting op je advieskosten.
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GAMIFICATION & BIJZONDER BEHEER?
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PERCEPTIE BIJZONDER BEHEER
Hoe gaan we voorkomen
dat zij in deze situatie komen?
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GAMIFICATION
HOE TOEPASSEN VAN GAME-DESIGN DENKEN IN
EEN NON-GAME CONTEXT MET ALS DOEL
GEBRUIKERS TE BETREKKEN, GEDRAG TE
VERANDEREN, OF COMPLEXE SITUATIES TE
VERGEMAKKELIJKEN.
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MINT
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SAVEUP
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WAT ZIJN DE EERSTE UITGANGSPUNTEN?
Design principes
Geven richting aan ontwerp
Houden je scherp
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1. GA ALTIJD UIT VAN MOTIVATIE
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SAVEUP
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2. GEEF EEN EINDDOEL EN GEVOEL VAN PROGRESSIE
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RABOBANK HYPOTHEEKDOSSIER
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3. FACILITEER LEREN DOOR FEEDBACK
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FORD LEAVES
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4. ONDERSTEUN DE KLANT OP BASIS VAN FLOW
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NIKE +
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TAKE AWAYS
Gamification:
Betrekken van de klantGedrag veranderenComplexe situaties makkelijk maken
De toepassingen voor bijzonder beheer zijn eindeloos!
Welk gedrag verwacht je van de klant?
Inzet van gaming en gamification kan op allerlei manieren
Live gamesAppsOntwerpprincipes