Jessica Miller-Merrell linkedin.com/in/jmillermerrell

#1pagewebinar

Message From Our Moderator

HRCI RECERTIFICATION CREDITS AVAILABLE

HRCI program number sent to you via email upon program completion

#1pagewebinar

Jared  Worley  linkedin.com/pub/jaredworley/a/

256/aba  

Karthik  Manimozhi  linkedin.com/pub/karthik-­‐manimozhi/  

1/60a/3b1  

#1pagewebinar

Our Presenters

Meet Jared Worley

Jared  Worley  @jaredworley  

#1pagewebinar

Gigya: Leader in Connected Consumer Management

Gigya  Highlights  

•  800+  clients,  including  45%  of  the  comScore  top  100  •  Technology  reaches  1.5  billion  consumers  monthly  •  Implemented  in  more  than  40  countries  

Awards/Recogni=on  

#1pagewebinar

Understanding customers is the top business imperative among CEOs…

72%

72%  of  CEOs  report  understanding  individual  customer  needs  as  their  top  area  of  focus  

“…Fundamentally, the only competitive advantage one has is client knowledge...” - Barclays, CEO

“…Each customer has distinctive traits we need to understand. To manage this complexity, we must be a digital cheetah….” - President, Intl Telecom Provider

#1pagewebinar

…yet, digital relationships are often anonymous and fragmented

???

“Connected Users” provide an unprecedented opportunity to build authentic relationships

#1pagewebinar

Gigya: End to End approach

CONNECT COLLECT CONVERT

•  Social  Login  •  RegistraMon-­‐as-­‐a-­‐Service  

•  Single  Sign-­‐on  

•  Social  Privacy  

•  IdenMty  Storage  •  Social  Sync  

•  Social  Compliance  

•  Engagement  Tools  •  GamificaMon  

•  NEXUS  Partner  Ecosystem  

#1pagewebinar

Why does Gamification Matter? Benefits & Business Goals

   Increase  Registra=on  and  Generate  Leads  

   Increase  Engagement  with  Content  

 Access  Business  and  Customer  Intelligence  

   Incen=vize  Specific  Ac=ons  

   Reward  Ac=ve  Users  

   Create  Community  and  Highlight  Ac=ve  Members       Syndicate  Content  

#1pagewebinar

Gamification: The User Engagement Cycle

Drive  Valuable  Ac=ons  

Iden=fy  Valuable  Behaviors  

Create    Challenges    

Reward  Behaviors  Op=mize  

#1pagewebinar

User Insights: Actionable Data

Email Marketing Data Management Web Analytics Content Management

SMS/Push Notifications

Recommendation Engines

#1pagewebinar

Gamification: Key Components

Achievements  

No=fica=ons  

Leaderboard  

User  Status  

Ac=vity  Feed  

#1pagewebinar

Identify and Reward Top Influencers

Gigya’s  iRank  is  an  index  based  on:  

•  Number  of  friends  in  a  user’s  network  

•  Number  of  shares  

•  Volume  of  referral  traffic  

•  How  recent  and  frequent  the  acMvity  

•  Export  to  email  markeMng  campaign  

#1pagewebinar

NEXUS: Integration with Business Applications

Email Marketing Data Management/Ad Serving Web Analytics Content

Management SMS/Push

Notifications Recommendation

Engines

#1pagewebinar

Gamification Results Accelerate with Social

#1pagewebinar

Tying Into Identity: User Status

#1pagewebinar

Gamification Drives Results

Verizon Gamification Results: •  Users Spend 30% More Time on Site •  Users View 15% More Pages

#1pagewebinar

Notifications Plugin

#1pagewebinar

Meet Karthik Manimozhi

Karthik  Manimozhi  @1pagebiz  

#1pagewebinar

#1pagewebinar

#1pagewebinar

#1pagewebinar

#1pagewebinar

#1pagewebinar

#1pagewebinar

#1pagewebinar

#1pagewebinar

#1pagewebinar

#1pagewebinar

#1pagewebinar

Q & A

#1pagewebinar

Thank You.

Jared  Worley  linkedin.com/pub/jaredworley/a/

256/aba  

Karthik  Manimozhi  linkedin.com/pub/karthik-­‐manimozhi/  

1/60a/3b1  

#1pagewebinar

Connect with Our Presenters

HRCI RECERTIFICATION CREDITS AVAILABLE

HRCI program number sent to you via email upon program completion

#1pagewebinar