gamification 101 session 1
TRANSCRIPT
Gamification 101Session 1
Alireza Ranjbar Shourabi
@ARSHourabi @ALMgames
Owner / Co-founder Art of Light and Motion Animation/Game studio (12 years)
@SpatialWits Co-founder Gamification Designer (Neuroscience startup)
@Faranesh (@KSNA) Gamification/Growth Hacking Designer (e-Learning
platform startup) @Hamsaa
Gamification/Growth Hacking Consultant @IGA : Iran Gamification Association
Career / Job / Hobby / Habit What is your current job or career?
Gamification Designer / Growth Hacker What is your hobby?
Meditation Model-Cars Collection Model-Animals Collection
What are your habits? Waking up early Drinking Water
Career / Job / Hobby / Habit What is your current job or career?
Gamification Designer / Growth Hacker What is your hobby?
Meditation Model-Cars Collection Model-Animals Collection
What are your habits? Waking up early Drinking Water
Career / Job / Hobby / Habit What is your current job or career?
Gamification Designer / Growth Hacker What is your hobby?
Meditation Model-Cars Collection Model-Animals Collection
What are your habits? Waking up early Drinking Water
Games
Play these games : Clash of Clans Boom Beach Candy Crush Saga Plants VS Zombies 1/2 Traffic Rider Monument Valley Life Line
Gamification
The Process of (What is a process?) Game-Thinking and game Mechanics To Engage users and Solve Problems.
Business
What is the number ONE thing we want from our customers?
How can we have that?
Engagement definitions
Connection between a consumer and a product or service.
The period in a romantic couple’s relationship during which they are preparing and planning to spend the rest of their lives together.
The period of time at which we have a great deal of connection with a person, place, thing, or idea.
Engagement
There is no single metric on the Web or in mobile technology that breaks down or sufficiently measures engagement.
Recency Frequency Duration Virality Ratings
Engagement Old / New
Simply put, engagement does not follow
revenue. Instead, behind engagement, revenue
follows.
E score explained
Broccoli Example
Htas2r38 gene (blocks the uptake of iodine to the thyroid)
70% of all humans Takes the average child 12 years to
go from hating broccoli to loving it. Force Convince Airplane game / Stops working after
a while Use sauce / Health issues of sauce Action / Achievement / Reward loop
Gamification Don’ts
Business’ core problem PMF Actual game Poor infrastructure Disastrous customer service
Gamification Divisions
Structural / Content
Exterior Interior Social Good
Customer / Employee
Gamification 101End of Session 1Thank you for Listening!
Alireza Ranjbar Shourabi