Gamiel Gran – Chief Strategy OfficerSOASTA

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Donald Trump bests Jeb Bush in website performance, A comprehensive review of all the candidates' website performances by a company in the business of improving it shows that there are stark disparities.

SOASTAConsumer Performance Index

What's your CPI ? http://www.soasta.com/cpi/

What are mobile shoppers buying?

Source: Criteo

The US is not the global benchmark

Text is good

Source: Criteo

The future of mobile commerce?

Source: Criteo

Just a 1-second delay hurts mobile metrics

Source: SOASTA

Source: SOASTA

Just a 1-second delay hurts mobile metrics

46% will not return to a site that performs poorly

Source: Akamai

Page bloatNumber of resources

ScriptsCustom fonts

RedirectsHTTPS

What’s wrong with mobile

performance?

Mobile page bloat

Source: Mobile HTTP Archive

The average page has grown by 3X since 2011

Source: Mobile HTTP Archive

Lara Hogan, Web performance is user experience

Images account for 63% of page weight

Source: Mobile HTTP Archive

1 out of 5 pages contains 100+ resources

Source: Mobile HTTP Archive

But, 48% of pages served to mobile use custom fonts

Source: Mobile HTTP Archive

Custom fonts consume resources SLOW

Page bloat has a cost

Many smartphone owners exceed their data cap

Source: Pew Research

Low- and middle-earners more likely to max data

Source: Pew Research

Lessons: #1 cause of slowdowns: Page size

#2 cause of slowdowns: Page complexity

Slowdowns hurt your visitorsSlowdowns hurt you

Take Actionsoasta.io/mobilewebperf

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Performance Matters October 15, 2015Gamiel GranChief Strategy Officer