gamewheel vdz tech summit presentation
TRANSCRIPT
![Page 1: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/1.jpg)
Ist die Zukunft der Verlagshäuser Gamified?Evgeni Kouris, Founder, CEO Gamewheel
![Page 2: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/2.jpg)
Quizspiel – 5 Fragen
![Page 3: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/3.jpg)
Quizfrage 1: Wie beschreibt man Werbung der Zukunft in 3 Worten?
@gamewhl @ekouris
![Page 4: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/4.jpg)
Digital
2002 2007 2010 2013 2016 2019E
Internet Non-internet
Mobile
Werbung der Zukunft ist: Digital, Mobile, Programmatisch
2014 2015 2016 2017E2018E2019E
Mobile Desktop
2012 2013 2014 2015 2016 2019E
Programmatic Non-programmatic
Programmatisch
55%70%
95%
![Page 5: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/5.jpg)
Quizfrage 2: Wie beschreibt man dasStorytelling der Zukunft in 3 Worten?
@gamewhl @ekouris
![Page 6: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/6.jpg)
Storytelling der Zukunft ist: Mobile, Gamified, Immersive
25%total media consumption
85%teenagers play games daily
Confidential presentation. All rights reserved. Toywheel GmbH, October 2016
ImmersiveMobile Gamified
AR/VR/MR“Interaktivierung” vom Print
⇧ ⇧
![Page 7: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/7.jpg)
Beobachtung: 76% mögen simple Spiele
45% 31%
11%
4% 9%
Casual / socialPuzzle / board gamesAction / strategy / sportsMMOsOther
Source: BigFish
+500 MMDownloads in Feb’ 14
e.g.
![Page 8: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/8.jpg)
Quizfrage 3: Der einfachste Weg gamifiedContent zu produzieren in einem Wort?
@gamewhl @ekouris
![Page 9: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/9.jpg)
Gamewheel:Gamification für Storytelling und Ads
Wähle Content Vorlage
EditiereText & Grafiken
Erstelle Story & Kampagne
SammeleDaten & Reports
![Page 10: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/10.jpg)
Wo Bewährtes auf Neues trifft
Sports
Chance Game Ads
Sports
Luck
Retro
Casual
Social VR
Pokémon Style
Confidential presentation. All rights reserved. Toywheel GmbH, October 2016
2016 2D casual games
2017+ Social VR, AR filters, AR/MR
![Page 11: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/11.jpg)
11
Kleine und Große Marken lieben das ToolConfidential presentation. All rights reserved. Toywheel GmbH, October 2016
![Page 12: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/12.jpg)
Quizfrage 4: Welche Mehrwerte bringt Gamification in 3 Worten?
@gamewhl @ekouris
![Page 13: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/13.jpg)
Gamification bringt mehr……CTR, Time on Ad, Engagement
>40%CTR
>60 secTime on Ad
x7Engagement∅ ∅
![Page 14: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/14.jpg)
Die Lösung des magischen Dreiecks!
14
Maximiere Engagement
OhneTech-Knowhow
Programmatischbzw. via SaaS
![Page 15: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/15.jpg)
Quizfrage 5: Was sind die 6 Gamification-Einsatzfelder?
@gamewhl @ekouris
![Page 16: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/16.jpg)
![Page 17: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/17.jpg)
…und wo lässt es sich einsetzen?
Premium Werbemittel
Playable Banner Gamied Social Ads
In-App Content Gamified Storytelling
Organisches Engagement
![Page 18: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/18.jpg)
18
...oder mal was ganz Neues: Immersive Story zwischen Online/Offline
Print-ArtikelOffline-Trigger
InteraktionMini-Game
ZielseiteSocial Media
![Page 19: Gamewheel VDZ Tech Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022052405/5899b0fa1a28aba11e8b4d15/html5/thumbnails/19.jpg)
Conf
ident
ial p
rese
ntat
ion. A
ll righ
ts re
serv
ed. T
oywh
eel G
mbH
, Oct
ober
201
6
Wir helfen und beraten Euch auch gerne……und natürlich können wir auch Video!