games: seriously

Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com

LAMP ʻInteractiveʼ WorkshopDocumentary 2.0: SERIOUS GAMES

GAMES: SERIOUSLYAn overview of the form & many of serious games, their history & their natural affinity with documentary

Gary Hayes

mailto:[email protected]


http://www.personalizemedia.com


http://www.theprojectfactory.com




•Games that are NOT entertainment ?•Games that are simulations ?•Games that are: infotainment, edutainment, advergames, therapeutic, propaganda...?•Games that are used by education, training, health, public policy, defense, and strategic communication ?

My definitionGoal orientated ‘play’, often in real world scenarios, intended to ‘improve’ the player/s knowledge, awareness or skills

DEFINITIONS OF SERIOUS GAMES









http://www.willatworklearning.com/2006/05/people_remember.html

INCORRECT

CORRECT

THE EDGAR DALE CONE OF EXPERIENCE c. 1946

















HIGH LEVEL RECENT HISTORY OF SGs

•Role Playing Scenarios (acted or written)•Board Games•Some ‘Entertainment’ Titles - Sims •Corporate Internal Training•The Educational CD Rom•Mod’ding Entertainment Games•Alternate & Augmented Reality Games









Educational CD ROM ? !









Escape from WoomeraWaco ResurrectionParis Riots (medal of honour)

JFK ReloadedThe Troubles

Example adaptations of Documentary









raise AWARENESS of issues train MOTOR functionsdevelop SOCIAL skills

develop sudden onset CRISES response skillsdevelop HUMAN CAPITAL and workforce

improve MIND & BODYdevelop BUSINESS prowess

improve ORGANIZATIONAL managementimprove CREATIVITYimpart KNOWLEDGE

Gary’s Top Ten - Serious Game Taxonomy

YOUR INTENTION WITH YOUR GAME IS TO:









raise AWARENESS of issues









http://www.mcvideogame.com/







http://www.mcvideogame.com

http://www.mcvideogame.com



http://www.archimageonline.com/nanoswarm.cfm

The rising tide of childhood obesity has been linked to type II diabetes, a “looming

crisis” that is reaching epidemic proportions.

The Centers for Disease Control and

Prevention predicts one third of Americans

born after 2000 will be diabetic in their

lifetime.











http://twurl.nl/j86uvo











http://www.persuasivegames.com/

Jetset: A Game for Airports







http://alba.jrc.it/vgas/




http://gamelab.com/game/ayitintro











http://interactive.usc.edu/members/jmfernandez/2006/02/exchanging_cultures_ec_game.html













http://www.darfurisdying.com/







http://www.darfurisdying.com

http://www.darfurisdying.com



http://www.newsgaming.com/games/index12.htm

This is not a game

You can’t win and you can’t lose

This is a simulation

It has no ending. It has already begun.

The rules are deadly simple. You can shoot. Or not.











http://www.geosense.net/







http://www.geosense.net

http://www.geosense.net



http://missioncontrol.adventureecology.com/

Adventure Ecology is a free, extensive online educational

resource that aims to create a greater connection with the

natural world







http://missioncontrol.adventureecology.com

http://missioncontrol.adventureecology.com



http://planetgreengame.com/







http://planetgreengame.com

http://planetgreengame.com



train MOTOR functions









http://www.sydac.com.au











http://www.x-plane.com/







http://www.x-plane.com

http://www.x-plane.com



http://beyondreality.nl/

Beyond Reality is the future of ultimate

game experience; combining real and

virtual worlds. With a suite of Augmented

Reality Games, Beyond Reality

introduces AR Games to the mass market by

bridging the gab between classic

board games and video games. Seeing

is believing!







http://worldwithoutoil.org




develop SOCIAL skills









http://www.interactivestory.net/#facade









http://thesims3.ea.com/







http://thesims3.ea.com

http://thesims3.ea.com



http://www.reachout.com.au/







http://www.reachout.com.au

http://www.reachout.com.au



http://akoha.com/

Akoha is the world’s first social

reality game where you can earn points

by playing real-world missions with

your friends. Missions might

include giving someone your favorite book,

inviting a friend for drinks, or buying a

friend some chocolate.







http://akoha.com

http://akoha.com



http://www.servicemanagementcenter.com/







http://www.servicemanagementcenter.com

http://www.servicemanagementcenter.com



develop sudden onset CRISES response skills









http://www.trusim.com/







http://www.msafire.com/game_home.html




http://www.afmpgame.com/







http://www.afmpgame.com

http://www.afmpgame.com



http://www.peacemakergame.com/







http://www.peacemakergame.com

http://www.peacemakergame.com



http://www.food-force.com/







http://www.food-force.com

http://www.food-force.com



http://www.bbc.co.uk/sn/hottopics/climatechange/climate_challenge/index_1.shtml











develop HUMAN CAPITAL and

workforce









http://www.americasarmy.com/







http://www.americasarmy.com

http://www.americasarmy.com



So Global Recruitment Marketing put a lot of effort into making it easy for recruiters to use Second Life. The team holds meetings, calls, and tours with recruiters and created a guide on how to sign up in Second Life, create an avatar, walk, sit, chat, etc.

* The centralized investment in the Second Life island paid for itself after 5-6 events. - If you think about recruitment at Accenture taking place in 49 countries, and each of these countries using the Accenture Careers island rather than building its own, the cost savings really start to stack up.









http://www.w2pi.com/index

This is a brand new game Developed by W2Pi Studio for

the new Google Gphone and is going to be entered into the

"Android Developer Challenge"

The basis of the game is very simple. Kill or be killed. The

game searches for other players in the area with WiFi, and alerts both players. Then

the cell phone camera turns on while the two players hunt one

another. The software recognizes human shapes and

is able to distinguish a limb, torso or headshot.











































Tom Clancy’s Splinter Cell: Double

Agent and high-octane racer Need

for Speed Carbon. By Massive

•Increased traffic to the Careers in

British Intelligence website by 1,000

percent, from an average 550 unique

visitors a day to an average 5,500

•Generated extensive coverage in

the national media

http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_CaseStudyID=1664











improve MIND & BODY









http://www.nintendo.com/ds











http://en.wikipedia.org/wiki/Exergaming

Exertainment

& Exergaming













http://www.fitbrains.com/







http://www.fitbrains.com

http://www.fitbrains.com



develop BUSINESS prowess









www.kudit.com

http://www.ibm.com/innov8













http://www.mydebit.com

“Playing with an Equation might lead to more time

on taskTraditional time on task is

as little as possible

Objects can “talk back” providing feedback

throughout the processTraditional feedback is

after the fact or right vs. wrong

You can become a transaction!”

Dr. Steven Hornik/Robins HermanoKenneth Dixon School of Accounting

University of Central Florida











http://www.meetsee.com











improve ORGANIZATIONAL

management









http://simcitysocieties.ea.com











http://hiltongardeninn1.hilton.com

HGI Ultimate Team Play - Hospitality Training Hilton Garden Inn hotel roleplaying

Janitorial, front desk, kitchen duties and room services

“HGI Ultimate Team Play to the more than 400 Hilton Garden Inn locations throughout North America and Europe is approximately $1M USD”

















http://www.activismgame.com/







http://www.activismgame.com

http://www.activismgame.com



http://www.villagethegame.com/

The mission of Village the Game is to spread social enterprise that already

works. Kickstart irrigation pumps have already transformed

hundreds of thousands of lives in Kenya, Tanzania

and other parts of Africa. Lets help them expand to Papua New Guinea and

Bolivia. Ciudad Saludable already turns mounds of

trash into jobs, recycleables, and organic

fertilizers in Peru.







http://www.villagethegame.com

http://www.villagethegame.com



http://www.legsim.org/







http://www.legsim.org

http://www.legsim.org



improve CREATIVITY









http://www.superstructgame.org/







http://www.superstructgame.org

http://www.superstructgame.org



http://worldwithoutoil.org/











impart KNOWLEDGE









http://fas.org/immuneattack/











http://www.dimenxian.com/







http://www.dimenxian.com

http://www.dimenxian.com



http://lifepreservers.msu.edu/







http://lifepreservers.msu.edu

http://lifepreservers.msu.edu



http://www.wildearthgame.com











http://www.bigbrainz.com/







http://www.bigbrainz.com

http://www.bigbrainz.com



Thanks









STRUCTURE OF THE DAY10:00 INTRODUCTION: Structure of day and speakers - Peter Giles

10:05 GAMES SERIOUSLY: An overview of the form & many of serious games, their history & their natural affinity with documentary – Gary Hayes LAMP@AFTRS/MUVEDesign

10:35 THE REALITY OF THE SIMULATION: Practical industry related serious games & how story is inherent in life simulations – John Welsh - Sydac

11:10 REACHING OUT: The creators of the renowned Reachout site look at the Social aspects of Serious Games - Marianne Webb, Inspire

11:45 BREAK

12:00 MEANINGFUL PLAY: How play based serious games can be commercialised. Tim Nixon (via videolink) - Straylight Studios

12:20 DOCO-2-GAME: Case study of First Australians, making a docu-history interactive. A panel session on how this documentary could evolve into a larger scale serious game. Panellists – Rachel Perkins, Sohail Dahdal, Darren Dale. Moderator - Peter Giles

1:00 LUNCH

1:45 DOCO MEET GAMES: A speed dating type exercise matching types of Serious Games with well known Documentary stories

2:30 ROLL YOUR OWN: In teams a rapid serious games ideas development process based on many types of serious games

4:00 PITCH ME YOUR IDEA: To a panel of experts each of the 10 or so teams will present their idea and get feedback

4:45 AN INITIATIVE: An overview of an initiative currently running between ABC and Screen Australia - Jennifer Collins - ABC

5:00 WRAP: and q and a's









Gary’s Top Ten - Serious Game Taxonomy

YOUR INTENTION WITH YOUR GAME IS TO:

raise AWARENESS of issues train MOTOR functionsdevelop SOCIAL skills

develop sudden onset CRISES response skillsdevelop HUMAN CAPITAL and workforce

improve MIND & BODYdevelop BUSINESS prowess

improve ORGANIZATIONAL managementimprove CREATIVITYimpart KNOWLEDGE







games: seriously

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