games and media industry trends and platforms
DESCRIPTION
An updated talk from last year held for University of Hong Kong about current trends in the games and media industry - new platforms, and what to consider in this market as a developer.TRANSCRIPT
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Games and Media Industry Trends and Platforms
Jeppe Kilberg Moeller
Media Production & Innovation
Twitter: @JeppeKM
ECOM 6035 Session 4aFriday November 21 2014 19:00 (Hong Kong)
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IntroductionUser Ecology
Platforms- Last Gen
- Current Gen- Upcoming consoles
- Mobile- New Tech
- Media Convergence
Developer DilemmasA Forecast
Q&A
Games and Media Industry Trends and Platforms
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My Background
start-ups +
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User Ecology• Soft-core-users (”casual”)
• Mid-core users
• Hard-core users
… and how mid-core users are gaining ground
… and gaming became mainstream
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Latest Generation of Consoles
Release Nov. 200680 million units sold, Nov. 2013
Release Dec. 2006101.15 million units sold, June 2014
Release Nov. 200583.7 million units sold, Mar. 2014
Source: Wikipedia
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Current Generation of Consoles
Release Nov. 2013/ Sept. 201410 million units shipped, Dec. 2014
Release Nov. 201313.5 million units sold, Sept. 2014
Release Nov. 20127.29 million units sold, Sept. 2014
Source: Wikipedia
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Upcoming Consoles
Release June 2013 (retail)* Best titles sells only 7-10,000 units
Release TBA 2015
Source: Wikipedia
* Lack media center capabilities
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Mobile Platforms
Source: theregister.co.uk
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Sales per Platform
* Expected1 billion Android devices700 million Apple devicesby the end of 2014
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Top Mobile Developers
* 3 of the top 5 smartphone vendors in the world are now Chinese riding high on success with Android OS
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New Devices and Technologies*
* Perhaps technically appealing, but how interesting is this to the mass market?
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…and Media in the Living Room
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Industry Ecology• Triple-A companies going mobile
• Acquisitions by media companies
• ”Indie” developers now need a clear strategy
• Increase in content quality
• Crowd sourcing• kickstarter.com, indiegogo.com, and many more…
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Business Model TrendsBox versions
Pay per download
Subscriptions
Streaming
In-app purchase
In-game ads
Crowd Sourcing
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The Developer’s Challenges
• Create
• Produce
• Distribute
• Analyze
• Iterate
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The Developer’s Solutions
• Lean Startup
• Focus on core feature
• Engage users at an early stage
• Get early to market
• Adjust to user feedback and market changes
• Get a broad reach (several platforms) – COPE strategy
• Optimal workflow and decision-making
• Design your business!
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Industry ForecastFewer big players & lots of small ones - David vs Goliath
• The big company acquires the promising small ones
• Indie scene needs to mature faster than the current rate
• The new giants will settle on the market
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Technology Forecast• Media Convergence: Mobile/TV/Console
• Reaching a larger audience
• Questions: • Is this the last generation of consoles?
• What is the primary use of your mobile phone?
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Summary• The game and interactive media industry is in a rapid growth
• The market is maturing:
• ”gamers” get older
• ”gaming” platforms become more accessible and converge
• Technology entry barrier is declining
• Market entry barrier is increasing
• Content quality is on the increase!
• Spot the opportunities before anyone else does!
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Jeppe Kilberg Moeller, November 2014
Media Production & Innovation
Twitter: @JeppeKM
Q&A
Games and Media Industry Trends and Platforms